How to Do Keyword Research for Amazon

First, it’s important to adjust your mindset, as a seller, from “selling products” to “selling keywords.” Remember, it doesn’t matter how impressive your product is if you don’t know the specific words shoppers are typing into the Amazon search bar to find it! With that in mind, you should be focusing on Amazon keywords with two primary attributes: high monthly search volume and high relevancy to your product.

How do you find keywords with high demand and high relevancy? Manually sifting through the
millions of product listings on Amazon is out of the question. That’s why Amazon keyword research tools
and specialized, often free Amazon Chrome Extensions exist. These tools allow sellers to quickly search for a product or seed keyword and instantly receive accurate data estimations for monthly search volume, average price, word frequency, sponsored rank, and much more. Most importantly, a thorough Amazon keyword research tool, such as Helium 10’s Cerebro, gives sellers an idea of how competitive any given keyword is on the Amazon marketplace.

You’ll eventually start finding “sweet spot” keywords that are popular, but not too popular with your immediate competition or niche. Keep these keywords in a list so you don’t lose track of them. For the majority of Amazon listings, most sales come from the top 5 to 15 keywords.

How to Rank for Keywords on Amazon

Your goal should always be to rank on Page One of Amazon search results for all of your main keywords. When a shopper types in a popular keyword relevant to your product, you want the Amazon A9 search algorithm to deliver your product listing first. How do you rank for keywords on Amazon?

First, you must make sure that your main keywords are naturally found throughout the content of your product listing. Don’t “overstuff” your listing by simply squeezing every keyword possible into your product description. Amazon’s A9 search algorithm is getting smarter every day and can discern between spammy titles and legitimate ones. The goal is to include relevant keywords, but still have your Amazon product listing read like it was written by a human!

Additionally, sellers should be utilizing PPC (pay per click) advertising campaigns to boost specific, high-performing keywords within Amazon search results. You want your product listing to be associated with, not only popular search phrases but also the promoted or “Sponsored” listings that take priority at the very top of search results. Although you “pay to play,” an optimized PPC campaign can dramatically boost your Amazon product ranking.

Products that rank high, sell more.

How to Add Keywords to Amazon Listing

Keywords can either be added to your product listing directly through your Seller Central
account or exported easily from a third-party Amazon listing optimization tool, such as Listing Builder. These specialized listing optimization tools have unique abilities to import, sort, and track keyword usage in a helpful mockup of your Amazon listing before you seamlessly sync it to the real thing.

Don’t forget! Add commonly misspelled variations of your keyword and even foreign language
variations of your keyword into the backend (hidden) fields of your product listing. Many
sellers often miss out on these phrases – make sure you are ranking for them!

How to Track Keyword Rankings on Amazon

You guessed it, there’s a tool for that! With Helium 10’s Amazon Keyword Tracker, never again wonder where your product ranking stands amongst your competition. Track the organic and sponsored position of your keywords in real-time, study your ranking history instantly, and study keyword rank over time to anticipate trends. If you’re wondering how to track your keyword
rankings on Amazon, look no further than Keyword Tracker. It’s built for Amazon sellers who
prefer an easily connected and simplified look at all their most important keyword rankings.