Helium 10 Buzz 05/10/23: Amazon Anywhere Launch | EU Expansion | Helium 10 Social

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

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Whether you’re playing video games or using your favorite mobile app, Amazon is extending the fun within virtual worlds and interactive digital environments with a new immersive shopping experience called Amazon Anywhere.
https://www.aboutamazon.com/news/retail/amazon-anywhere-launches-augmented-reality-shopping

Starting June 6, 2023, new product listings for certain product types must include color names, size names, or product descriptions.

Amazon plans to open new warehouses and hire more people in Europe, an executive said on Tuesday, even as squeezed consumer spending forces the tech giant to cut costs globally and lay off some employees.
https://www.reuters.com/business/retail-consumer/amazon-plans-more-warehouses-higher-headcount-europe-2023-05-09/

Amazon.com is offering U.S. customers $10 to pick up a purchase rather than have it shipped to a home address, as the e-commerce giant joins other retailers in racing to slash costs for home delivery and returns amid slack consumer demand.
https://www.reuters.com/technology/amazon-offers-shoppers-10-pick-up-purchases-it-targets-delivery-costs-2023-05-08/

Podcast programmatic inventory is now available through Amazon DSP for advertisers in the UK. Advertisers can buy a diverse of mix podcast supplies across thousands of shows as non-guaranteed inventory, including Amazon’s owned and operated podcasts.
https://advertising.amazon.com/en-us/resources/whats-new/introducing-podcast-ads-in-uk/?ref_=a20m_us_wn_gw

Our episode continues where Bradley shares two training tips for the week. First is how to use Historical Cerebro and second is how to create a custom Barcode using Helium 10 Portals. Lastly, we took out a clip coming from AM/PM Podcast.

In this episode of the Weekly Buzz, Bradley talks about:  

• 01:20 – Helium 10 Social
• 02:16 – Buy physical products in games and apps with Amazon Anywhere
• 03:44 – Three new product listing attributes are required in June
• 04:30 – Amazon plans more warehouses and higher headcount in Europe
• 05:27 – Amazon offers US shoppers $10 to pick up purchases
• 06:49 – Introducing podcast ads from Amazon Ads
• 07:25 – How to use Historical Cerebro
• 11:49 – Create a custom Barcode using Helium 10 Portals
• 14:29 – AM/PM Podcast Clip

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. 

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• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. 
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. 
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
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