#456 – Walmart Listing Features, Ad Placements, & Strategies

Video of the episode at the bottom

In today’s Walmart Wednesday episode in SSP, we speak with Mark Jordan of Vendocommerce, an expert in the field of Walmart selling. One of the key topics we discuss is the struggles that Walmart sellers often face. Mark provides insights on how to overcome them and achieve success with your product launches. From pricing changes and suppression issues to understanding Walmart’s 90-day returns policy, Mark sheds light on the intricacies of navigating the Walmart marketplace.
 
Helium 10 tools have been instrumental in optimizing Walmart listings, and Mark shares valuable tips on leveraging these tools effectively. Bradley and Mark break down listings inside Walmart.com and provide guidance on crafting compelling product details that resonate with customers.
 
Mark also provides a quick yet powerful hack for Walmart sellers looking to elevate their game. Tune in to this captivating episode to discover the secrets on how to crush it on Walmart.com!

In episode 456 of the Serious Sellers Podcast, Bradley and Mark discuss: 

• 01:45 – The Helium 10 Project Expansion Series
• 02:41 – Mark Jordan’s Backstory
• 06:11 – Struggles That Walmart Sellers Have
• 08:21 – How To Crush Your Walmart.com Product Launches
• 10:32 – Pricing Changes And Suppression
• 11:40 – Breaking Down Listings Inside Walmart.com
• 13:16 – How To Get The Pro Seller Badge
• 14:50 – Be Aware Of Walmart’s 90-Day Returns Policy
• 18:01 – Using Helium 10 Tools For Walmart Listings
• 22:12 – How To Properly Write Your Walmart Product Details
• 23:19 – Let’s Learn Mark’s Specific Strategies
• 25:09 – Creating A Different Version Of Your Amazon Product On Walmart
• 26:32 – Using 2-Step URLs For Walmart 
• 27:12 – When Rich Media Is Available For Regular Walmart Sellers?  
• 28:23 – Mark’s 60-Second Tip
• 30:52 – How To Reach Out To Mark Jordan And Vendo

Transcript

Bradley Sutton:

Today’s our special Walmart Wednesday episode where we invite an expert on, and he and I are actually gonna break down some live Walmart listings to see what’s working and what’s not working on them. We’re gonna talk about keyword research Walmart advertising, and even some cool hacks on how to see what kind of attributes your competitors are in. How cool is that? Pretty cool, I think.

Bradley Sutton:

Are you browsing a Shopify, Walmart, Etsy, Alibaba, or Pinterest page and maybe you see a cool product that you wanna get some more data on? Well, while you’re on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what’s happening on Amazon for those keywords on these other websites. Or maybe you wanna then follow up and get an actual supplier quote from a company on alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me/extension. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our Walmart Wednesday show of the month where we do an episode live dedicated to Walmart.

Bradley Sutton:

It’s important, you know, here in 2023, we feel that, you know, more Amazon sellers who are selling in the us start considering selling on Walmart as well, because, you know, we’ve talked about it a lot. We have a new series Project Expansion. We’re actually documenting, bringing an Amazon seller who had never sold on Walmart and showing you the step-by-step. Carrie and Shivali are showing you step-by-step how to get them set up on the Walmart platform. So if you guys want to check out that video series, just go to our YouTube channel after this and, and check out type in Helium 10 Project Expansion, and you’ll be able to see, you know, the step-by-step. They’ve got about four episodes up so far, and they’ll have some more up soon, but if you have not taken the leap yet, we highly recommend doing it. And we also, you know, for those of you already selling on Walmart, and we realize that you guys might have some questions on things as well on how to set up. So every month we invite experts like me. I don’t know much about selling on Walmart, so I couldn’t be able to sit here and do ask me anything. So this month we have an expert from Vendo, and that’s Mark Jordan. We’re gonna go ahead and bring him on to the show. Mark. How’s it going?

Mark:

Hey brother, how’s it going? Thanks for having me.

Bradley Sutton:

Thanks for being here. So where are you at, like right now? Where are you located?

Mark:

Yeah, so I am currently in Miami, Florida. Actually, I just moved here in October.

Bradley Sutton:

Where’d you move from?

Mark:

I moved from Hoboken, New Jersey. Okay,

Bradley Sutton:

So you’re East Coast, all about the East Coast, huh?

Mark:

Yeah, from the East Coast, from Pennsylvania, but was in Hoboken because that’s where the old Walmart e-commerce office was.

Bradley Sutton:

Oh, okay. All right. And tell me, where did you go to college at? Was it in New Jersey?

Mark:

So I went to a school called Marist. It’s in Poughkeepsie, New York. It’s about, New York City.

Bradley Sutton:

I’ve got a good basketball team, sometimes.

Mark:

Sometimes, yeah.

Bradley Sutton:

I don’t know the mascot there. I always try and know the mascots, but What’s the Marist mascot?

Mark:

The Red Fox.

Bradley Sutton:

The Red Fox. Ooh, I like that. That’s pretty cool. All right. And then what did you study about e-commerce or entrepreneurship or what, what business, what was your major over there?

Mark:

Yeah, so my major is Information Technology and systems. So it was kind of like a IT, Computer Science business related in that realm. Yeah.

Bradley Sutton:

And then, so how did you get into e-commerce? Did you ever sell yourself or did you just went directly to, to working for agency or how, how did that happen?

Mark:

Yeah, so during college, my kind of, I started with e-commerce a little bit, playing around in college. I created my own lip balm company. Actually, I was ma hand making it in my dorm room, and I used to sell it through Etsy on that e-commerce platform. That’s where I think my entryway into e-commerce. But with Walmart specifically and other e-commerce platforms I was recruited to go work for Walmart e-commerce during the last semester of my senior year of college. And so that’s really where I began.

Bradley Sutton:

Okay. All right. Now, how long have you been here at Vendo?

Mark:

So I’ve been with Vendo just almost three years.

Bradley Sutton:

Alright. And has it always been for Walmart or did you do Amazon too?

Mark:

Yeah, so I primarily focus all on the Walmart side. We, in the last probably, it’s a year and a half, two years since I’ve been in with Vendo I’ve played a more dedicated role specifically to the Walmart marketplace. So we do also manage, you know, brands and clients. On the one piece side, we’re very connected with the store side, with our sister company team direct as well. But I specifically focus on the Walmart marketplace side.

Bradley Sutton:

Okay. Now, just off the bat, you know, like what are some of your most successful clients? Like, how much are they doing on Walmart? Like are these newer sellers or you’ve got some six figure sellers? Are there any seven figure Walmart sellers that you work with?

Mark:

Yeah, great question. Everyone wants to know kind of what the size of the prize on Walmart is, especially coming from Amazon. Most of the clients, so we work with clients on Amazon too. I don’t touch that business, but those clients on Amazon, some of them are doing, you know, multimillion months, right? However, when we come to Walmart and they’re launching from scratch, they don’t have that maybe, you know, brand exposure on Walmart, it’s quite different, right? We’ve seen brands anywhere from probably 1% to maybe 20% of Amazon volume on Walmart. The platform is different. The brand exposure’s different, the customer’s different. So that may give you a little direction there on kind of what we see.

Bradley Sutton:

Okay. All right. Now what’s one of the struggles that your clients have? You know, is it, is it, you know, how the PPC system, the Walmart advertising is not as advanced yet as, as Amazon, they’re used to a lot more, you know, capabilities. Is it WFS? Are people having problems with WFS? But what’s the biggest pain point you think that, that Walmart sellers are facing these days?

Mark:

Yeah, there’s quite a few. If you’re in any of the Walmart marketplace Facebook groups, people are kind of complaining all day about the different problems with Walmart. Some of the issues, just the portal itself is very clunky. It’s not super user friendly. It has its own issues. Walmart search has a lot of issues. People not being able to find their products and search the Walmart algorithm for selecting items for their product types is really crazy. Actually, just getting onto Walmart being approved can be a whole process in itself. They have a pretty strict approval process, and a lot of times your average seller may not understand how to really go ahead and resolve that. So actually just getting on the platform itself could be, could be an issue.

Bradley Sutton:

I know it was very difficult before for foreign businesses to, to get started on Walmart USA, but I’ve heard that it’s getting a little bit easier. Do you have any foreign clients you know, that, that are based overseas who are having success on a Walmart or is is pretty much everybody? US based

Mark:

I would say everyone that we work with is US based, however, yeah, it has gotten easier to get onto the platform, for sure.

Bradley Sutton:

Okay. All right. Cool. Now launch these days on Walmart, let’s say you know, I’m not like a Nike or some brand that already has tons of, of branded searches, right? I’m just like in regular Amazon seller, maybe not even a million dollar Amazon seller, you know. But I want to get started on Walmart. You know, on Amazon these days is pretty much all like kind of PPC. PPC only launch, you know, like there’s no more, you know, search, find, buys and things like that. What are you doing for your customers to get on page one for a brand new Walmart listing?

Mark:

Yeah, great question. So, a lot of the brands that we’re working with are typically, you know, disruptive kind of direct to consumer brands who have done well on Amazon and they’re ready to kind of maybe go to Walmart and there could be reasons why they’re going to Walmart. Maybe they’re expanding their, you know, sales channels or maybe it’s kind of something that they need to do to get in store. And so depending on the goal, right, of what we need to do. But the first thing is getting on the platform and optimizing the listings. I know others have talked about this, your constant quality scores and the pieces that break down into that. So super important, especially when you’re transferring over any maybe imagery or copy from Amazon. If you have that already, you wanna make sure that you optimize it for the Walmart style guide.

Mark:

So when you build the items, make sure you go to growth opportunities, you check the dashboard in there and you see kind of what the callouts are. You need to also ensure very, very important when you set up the items that the product type that Walmart selects is actually accurate for that product, right? So if you set up a hairbrush, but the algorithm thinks that it’s dog food, your item is never gonna appear in any of the right searches because the Walmart search algorithm is based on a subset of rules per every keyword that pulls in specific product types. So you have to make sure that you get that updated. That’s also going to affect the type of content that you can actually apply to the listing in that growth opportunity section. So get your product type changed, and then update the content accordingly for the Walmart style guide, super emporium.

Mark:

So things that we do will, we’ll actually vet competitor listings on keywords that are fit for that brand or client will actually look at what the competing product types of already existing page one ranking products are. We’ll go back and make those changes, and then we’ll optimize the listing. Because we work closely as well through our agency partnership with Walmart, we do get a lot of context through the strategic account manager program which are like internal Walmart marketplace kind of merchants on that side, who help us a lot with a lot of our brands and getting, you know, free review syndication applied, getting the brands engaged in some campaigns, earlier flash pick deals or things like that to give the brands a little more exposure from the jump.

Bradley Sutton:

Okay. Now, is it still the case where I cannot make my Walmart listing price even a few cents less than the Amazon, because then it might lose the buy box on Amazon? Or is that not happening as much anymore?

Mark:

Yeah, no, they definitely do read off each other for the buy box. So you do need, you know, if you’re gonna take the, you know, promo promotions on Walmart, you definitely wanna do the same on Amazon and vice versa.

Bradley Sutton:

So vice versa. Can something happen if like I’m doing a prime day deal on Amazon and I lower my price from 19.97 to 14.97, does Walmart get mad if that happens? Like, do they do something too?

Mark:

So we have seen some forms of suppression on Walmart actually for, on publishing it for pricing. There is actually, you might have noticed this on your items tab, if you go to the error, if you see something unpublished, there is like a reasonable price error that can occasionally happen. Walmart is not as sensitive to it as Amazon, but the other reason why you wanna do that too is we’ve actually seen Walmart get a tremendous lift during prime day as well, right? So you wanna make sure you have the deal running as well in case someone’s going on over to Walmart to check the pricing and capture the sale.

Bradley Sutton:

Hmm, interesting. Okay. All right. Now I just want to go live on Walmart and just, you know, find some random listings here. So why don’t you give me like a keyword to search or something here on here on Walmart. Walmart, like something, you know, is like gonna have some, maybe some mature products.

Mark:

Yeah, sure. Why don’t we look at something maybe like mushroom supplements. I know that’s a popular trend.

Bradley Sutton:

I’ve never even heard of that mushroom supplements. That is kind of crazy, but I’m just looking here and the save with Walmart plus badge. Does that mean that for sure that is a WFS product or potentially a Walmart supplied product? One of the two?

Mark:

Yeah, so that one, that would mean that it’s either in WFS or it’s a 1P item, like a vendor manager relationship, or it’s in store.

Bradley Sutton:

Okay. And then, so that means that people who have that, that membership, they get the the free shipping and it’s two days basically kind of like, you know, Amazon Prime, in other words, right?

Mark:

Yep, that’s, that’s correct. And it could even be like, depending on your location to like a store, if there’s a ship from store capability for an item that’s in store, you may even get it in like one day. But it’s essentially very similar to Amazon Prime. You can actually filter on the left side you can toggle specifically for like Walmart+ shopping. So it definitely, you know, wanna get in WFS as a marketplace seller for the reasons of getting that because people are shopping for two day delivery or quicker, quicker timing.

Bradley Sutton:

Okay. Now I’m looking here, I just clicked on this neutro because they’ve got like over a thousand reviews. And we’ve talked before about review syndication. Maybe they’ve done, maybe they’ve done that a little bit. Who knows, but what, what is this Pro Seller Badge? Like how, how does somebody get this Pro Seller Badge that we’re seeing here?

Mark:

Yeah, so the Pro Seller Badge has four metrics that you have to meet. So you get the badge, it’s cycled out on the fifth and the 20th of each month. So you have two chances per month to get that badge. But it’s based on four metrics. So you have one, which is for overall listing quality scores. So 70% of the trending catalog believe has to have over 60% overall listing quality scores. So things that we were talking about before of checking the product type, updating the content really important that you go deep dive into there cuz that’s a metric that a lot of people will miss. One of the other hardest metrics is you have to have a hundred orders in the past 90 days. So that’s one that, you know, if you’re kind of, if you’re kind of new, right, you’re, you’re gonna have to do some PPC or drive some external traffic to really ramp that up. The other two metrics are related to on-time delivery and cancellation, like and refund defects. So easier to meet with those, but the two others for listing quality scores and then for a hundred orders in the last 90 days are the ones that are gonna require more work.

Bradley Sutton:

Okay. Now another thing I see here is 90 day returns. That, that seems extreme to me. Isn’t Amazon like only 30 days, but Walmart is giving people 90 days to return something?

Mark:

Yeah, 90 days. And you know, I go back to, if you’re in a lot of the Facebook marketplace groups for sellers, it’s been like such a problem. There’s been a lot of fraud with returns and issues with that too, which has been like a real, a real challenge for marketplace sellers. It’s quite frustrating with you know, how hand, how Walmart’s handling a lot of that.

Bradley Sutton:

Interesting. Okay. That’s something to keep aware of. Now, by the way, I was looking just as, as we’re talking here at some of the search volume history of, of like mushroom powder was like peaking a few weeks ago, and then on Amazon it’s like blowing up. Like, and sometimes you see this, sometimes it is like 10X you know, the search volume on Amazon compared to Walmart, but sometimes there might be things that are trending on Walmart. But yeah, I can definitely see why you were talking about this mushroom supplement because yeah, it’s, it’s been, it’s been kind of going bonkers. But anyways, back to this mushroom product here. What about this ad right here? Is this a regular ad that a regular seller can do like, I mean this is kind of like in the space of where on Amazon it would be a sponsored display ad, like under their buy box? What kind of ad is this?

Mark:

Yeah, yeah, you can access, you can access it through the Walmart ad center absolutely. You know, we in-house leverage our partner API for all of our ad management and we’re able to access it as well.

Bradley Sutton:

Okay. And then like, on Amazon, I could choose the ASINs I or you know, Amazon ASINs I want to advertise on is this, can I, can I choose, do I use the product ID of other products or is it like auto campaigns where Walmart is kind of like steering where these ads show up?

Mark:

Yeah, I believe that ad is still automatic for now. I’ll have to double check on it, but I believe that one is.

Bradley Sutton:

Now I’m looking here, I don’t know, you know, like if I’m just comparing it to like a Amazon listing this almost, I would think product details is kind of like the, the product description, right? But I’m not seeing like bullet points, like are these bullet points separate or is this part of all the same field down here?

Mark:

Yeah, separate fields. So those bullet points there are what’s Walmart calls, the key features when you’re on when you’re editing the item, that’ll be the key features section for bullet points, everything above that that you see where it’s like very, very long on this, on this product. That’s part of what’s called the site description. So it’s two separate fields. When you’re editing an item typically your site description is your kind of like brief paragraph, and then you have your key features, which is the bullet points. This seller has kind of decided to take the site description and really lengthen it out, which, you know, you can do here. I would assume that if he was to go to the growth opportunities dashboard and look at the listing quality score for that specific site description, it’s probably gonna say that it’s over the maximum requirements for how many characters are supposed to be in there. So that’s something to be mindful of.

Bradley Sutton:

I’m gonna pull him up while we’re talking. I’m gonna pull him up in cerebral because maybe, maybe he’s like trying to get index for a lot of keywords, so I’m gonna run Cerebro on him and see if he was successful or not, but yeah, that it does, it doesn’t seem like a good buyer experience. So, so if this was your listing, you, you would not have made the description like that?

Mark:

Yeah, we, we would prefer to optimize to the callouts that Walmart has in, within the portal.

Bradley Sutton:

Okay, wait a minute. Oh, that’s weird. Look at this as I’m scrolling, all of a sudden the ads change right here. So that’s, that’s something different and here’s this sanitary napkin ad is popping up again. Interesting. Now I see tons more like all these different specifications and this why it’s, it takes a lot longer to make a Walmart listing, right? Because like I’m seeing just tons of, of stuff here that you don’t normally, you know, you might not see, and these are stuff that you all have to fill out when you, when you’re creating a Walmart listing, right?

Mark:

Yeah. So when you’re creating the Walmart listing and there are multiple ways that you create a listing now that they’ve added, but there are many, many attribution fields that you can, you know, do when you’re setting up listings or do you know, after the fact? Of course. When you do optimize listings for the content quality scores they’re not gonna show like every single attribute. So you may wanna go back to listings to refill those in. It’s only gonna show the ones that are gonna be scored against, like that specific product type that you absolutely should fill in. But there are many, many attributes that you can go back and always fill in.

Bradley Sutton:

Okay, good to know. Let’s see, as I scroll down here, it says similar items you might like based on what customers bought. Now, is this organic or is this kind of like an Amazon product targeting ads where these are all sponsored,

Mark:

That’s all organic right there. If you scroll down a little more in the more items to consider, I think you’ll see sponsored slots in there.

Bradley Sutton:

Oh, yes, yes. Oh, you can see one organic, one organic or two organic and two sponsored. Interesting.

Mark:

Yep. So there’s a couple different spots that you can target.

Bradley Sutton:

Okay. And then the reviews all the way down here at the bottom. Customer. Good grief, they’ve got so many weight, you know, people complain about Amazon widgets. Walmart’s got just as many widgets here. Yeah, this is like the fifth different widget here. More items to explore even. Oh my goodness. Oh, related pages. Oh, I like this. This kind of like, kind of shows what Walmart is thinking is relevant to this listing. So I guess this would be kind of a way to make sure that if you’ve got some random keywords here, that probably means that your listing optimization is not great because Walmart doesn’t even know what kind of product you have. I never noticed this

Mark:

Here. Yeah, yeah, absolutely. I mean, I don’t know if people are even getting to the bottom here. You have to think most people are probably on mobile. I don’t know if people are even getting to this bottom section, but yeah, it’s interesting. There’s a, there’s plenty of stuff going on on the website.

Bradley Sutton:

Okay. I see about 200 or so keywords here in Cerebro that was pulled up on where this product is indexed for. And there it is right there. Mushroom supplement. That’s how I found it. That’s, that was the page that we, we found it on and then looks like they’re not running sponsored ads on everything here, but that’s, that’s fine. So like, one thing that’s different now is I see organic rank and sponsor ranked, correct me if I’m wrong, but like, it wasn’t it before where you could only show up once on Walmart, like, like either organic or sponsored, but now you can show up twice on the page in each spot. Is that correct?

Mark:

Yeah, yeah. A long time ago. It used to only be like once but now they’ve changed it a few times how those, you know, searching grid placements are, so it went from like three slots to four slots to having other sponsored slots within the searching grid. Now you can also organically rank at the top. So yeah, a couple of those that are like winning kind of the top of page placement for sponsored, they’re all, they’re also organically ranking pretty high as well.

Bradley Sutton:

Okay. Okay, cool. Now here’s another listing. It’s not WFS, no reviews, so I’m assuming it’s pretty new, but somehow they already got to the top of page one on this. Oh, okay. So, so I can definitely see the difference that you were talking about as far as the the product details. They have a completely different strategy, like they went a little bit more hardcore into their, into their bullet points here and then have the description. Would this be more along the lines of how you would have set up a product here?

Mark:

Yeah, so this format with the paragraph and then the key features is what the Walmart style guides calls for.

Bradley Sutton:

Okay, good to know. Let’s use some quick hitting strategies, you know, like it could be about launch, it could be about PPC, it could be about you know, listing optimization image strategy, how it’s different, but what are, what are some strategies that you’re implementing for your customers that if somebody’s just starting, maybe they’re trying to, you know, manage Walmart on their own that they can learn from some of your tactics.

Mark:

Yeah, absolutely. So Pro Seller Badge is super important. I know we talked about the couple metrics before, but get into Walmart fulfillment services. That’s gonna ramp up your timing to get, actually get the Pro Seller Badge way, way quicker just because you’ll be able to convert quicker for two day shipping that’ll help your a hundred orders in the last 90 days. You’re gonna have the, you know, shipping time metrics that, that Pro Seller Badge is gonna need. So I would say get into WFS when you can start with a conservative amount when you send in, and then kind of like forecast out from there maybe on a basis of what makes sense. I am pushing the product types hard lately because this affects everything with surge as well. So please audit your product types. And there are tools out there that you can find the, your competitors’ product types, you know, you can’t really see that just by looking at the page, but there are different tools and other methods that you can use to pull the computing product types.

Mark:

So absolutely do that. And then you’ll have to submit seller support cases for it. Super important because if you don’t have it again, you’re there literally will not come up in search. We’ve seen it over and over and over again. So those are two things that are very important. The third thing I would say is external traffic. You know, we can talk all day about running ads and PPC on Walmart, but external traffic is really important as well. And we know this from the Amazon side, right? This affects kind of your keyword ranking, and they’ve taken that feedback. We look at it more from can you, can you get sales from external traffic to really ramp up quickly enough to kind of increase organic rank. You’ll see on Walmart there’s like best seller tags, there’s popular pick tags. Those are algorithmically chosen on products based on conversion during a given period, right? So if you can do page one type strategies and things to kind of ramp up the sales volume, you have a really good chance that you can get that tag on a product early.

Bradley Sutton:

Do you recommend to all Amazon sellers that, hey, just take your Amazon product and put it , that same packaging, same everything and put it on Walmart, just, you know, with Walmart listing optimization, or are there cases where it’s like, you know what, you should maybe make a different version like so that you don’t have to worry about that, that price matching thing? Or maybe, maybe you think something in a different format is better on Walmart or is it pretty much like 99% of the time just go ahead and take your Amazon product, that same exact thing, you know, stick the UPC on it and put it on Walmart.

Mark:

Yeah, great question. And this is like what a lot of brands when they get into Walmart stores do a lot of the time is they, they change up the packaging. They have an exclusive size or something like that because it’s a different pricing model, right? And so, but you have to remember that in-store listing does go on the website. And so Amazon could, could crawl that even if it is the identical product that you were selling on Amazon. So it’s like a yes and no. Should you have your assortment on Walmart to capture the sales from like similar Amazon products? Like yes. Would it be good to create something different for Walmart? Yes, if you can, but I know that’s a lot of extra work on brands. We talk a lot with brands about creating maybe exclusive Walmart bundle of a certain product or something, but there’s cost associated with, with that, right? You have to get a new UPC you have to maybe over box package that to ship into WFS. So it’s, it may not be the right move for everyone to do.

Bradley Sutton:

Isaac has a question. I think we kinda answered this earlier, but yeah, as of now, two-step URLs are not against Walmart terms of service. You know, it wasn’t against Amazon terms of service for like 10 years and then all of a sudden it was, was like, you know, a couple years ago. So that’s why helium10.com/gems, we have two forms of Walmart, two step euros that you can use. One is based on the seller, one is based on the brand. And the last time I checked on those they actually worked pretty good in the categories, especially where there’s not much competition. When is Rich Media gonna be available for retailer? This was something that was available back in the day, right? Like, or they could use services that, that offered it and then they took it away. So let’s take that first part of the question first.

Mark:

Yeah, yeah. Great. Great question. So for Rich Media, for video and for 360 spin on a product, you can access that now directly through Seller Center. You could just need to go through a seller support case. There’s a specific pathway for Rich Media if you want video or 360 spin for like below the fold content and all of that, you’d have to access like a third party service provider. You can’t do it through the portal yet. So there are some different providers on the marketplace website that will host that below the full content. As far as the storefronts being available supposed to be rolled out sometime this year, we do work with a couple brands that have been enrolled into the beta program with it. So we have been in contact with Walmart, have actually submitted all of the details for the brand stores. So I do expect it to hopefully come out within the next maybe three to six months.

Bradley Sutton:

Okay. Last tip of the day, like, like, you know, we have we always on the podcast ask for our 60-second tip. So you’ve been giving us, you know, tips and strategies throughout this whole episode, but what’s something that you can say in like 30 or 60 seconds or less, that highly actionable that you think a seller should be taking action on?

Mark:

Yeah, a hundred percent. I’m gonna go back to the product type piece. So actually what I was talking about earlier, to find a competing product type, go onto your competitor page, go onto a competing product listing, actually click on the listing and right click on the product and inspect the page source code and search for product type. And it’ll actually show you exactly what the computing product type is. Do that, and then make sure you vet the other keywords, see what other product types are showing up, and go back and submit your seller support case to get it changed. Again, if your product type is not right, you’re never gonna show up in search, it’s a huge, huge problem. But that would be definitely my biggest tip right now for actually getting into search. Cuz I see so many people complaining that can never find their item. And that’s usually–

Bradley Sutton:

Let’s see if we can do that live on this one product that we were looking at, this is something that this guy would’ve done. This guy’s a new one. So you should do this on the, on the sellers who are well established, right? Like the ones who are selling more and have more reviews.

Mark:

Yeah. So j I would say anyone who’s organically ranking, I would say away from the paid, but that one was one that was organically ranking. So yeah, right click and then go to the–

Bradley Sutton:

Inspect.

Mark:

Yeah, view the page source. So actually not inspect, but you wanna view the page source code.

Bradley Sutton:

View page source. Sorry, hold on. So right click. Oh, view page source. Okay.

Mark:

Yeah. So you can do this if you do control F and you type in product type as one word, as one word

Bradley Sutton:

Product type one word product type ID and then it’s right here Dietary supplements.

Mark:

Yep. Dietary supplements.

Bradley Sutton:

Only one.

Mark:

There only ever is one product type assigned.

Bradley Sutton:

Well, there only is one. Okay. So it’s not like, you know, on Amazon sometimes they can be in multi.

Mark:

Nope. There only ever is one product type assigned. So yeah, for that, for that search term, which, you know, we just saw before on the helium 10 using magnet rate, the volume, that’s like the, one of the biggest ones for that category. So that would make sense. Then if you lost a similar product, you wanna make sure it gets put in dietary supplements. Versus maybe, versus maybe getting in herbal supplements.

Bradley Sutton:

Yeah, that’s a cool tip. That sounds like something that Helium 10 make a little bit make a little bit easier. All right. Well Mark, if people want to a, reach out to you to ask more questions on Walmart or perhaps, get your clients become one of your clients to get some help with their own Walmart business, how can they find you guys on the, on the interwebs?

Mark:

Yeah, absolutely. You can shoot me a email. It’s [email protected] and [email protected]. I’m also on LinkedIn. You can shoot me a message there, Mark Jordan, if you find me. But yeah, I’m happy to chat Walmart anytime.

Bradley Sutton:

Awesome. Awesome. Well thank you for coming on the show and maybe we’ll invite you back in a year or so and, and see what’s new. Walmart’s been adding so much stuff lately that, you know, I’m sure there’s gonna be plenty, plenty new strategies that you, you’ll be able to share with us. So thanks a lot for coming on and we’ll see you next time.

Mark:

Great. Yeah. Thank you so much.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: 

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. 
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. 
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.