#337 – Learning from Bradley’s Wins & Losses In E-commerce And Life

In this episode, SSP host Bradley Sutton dives deeper into his background and story. Some of which you may never have heard of before. He also shares 12 lessons from his career and life’s wins and losses that you can apply to your Amazon selling journey. Get to know more about his past, present, and future in this special episode of the Serious Sellers Podcast.

In episode 337 of the Serious Sellers Podcast, Bradley talks about:

• 02:00 – It’s Time To Learn More About Bradley’s Backstory
• 03:30 – Getting Used To Public Speaking At An Early Age
• 04:15 – Why Bradley Skipped College And What Was His First Job?
• 06:00 – A 20-Year-Old Opening A 3000 Foot Warehouse
• 07:30 – Lesson One: Things Go Well If You’re Passionate About It
• 09:00 – Being An Amateur Sumo Wrestler In The US
• 11:00 – How Bradley Got Started In Zumba
• 13:00 – Lesson Two: Branding – Build Something Relatable & Memorable
• 17:00 – How The Recession Affected The Car Parts Business
• 18:00 – Lesson Three: Know When To “Cut The Cord”
• 19:40 – Turning A Boring Job Into An Exciting One
• 20:20 – Getting Into The Phone Case Business In 2014
• 22:30 – When You Start A Business, Sometimes You Make Sacrifices
• 24:30 – Be Careful Making Agreements Without Writing
• 25:00 – Business Partner Getting Kidnapped By The Chinese Mafia
• 27:30 – Attending An Amazon Conference That Changed His Life
• 28:30 – Lesson Four: Don’t Wait To Join Masterminds Like The Helium 10 Elite Program
• 29:30 – Finding Success As An Amazon Consultant
• 31:30 – Getting A Big Amazon Client From His Zumba Network
• 32:40 – Don’t Sleep On Brick And Mortar Opportunities In Walmart
• 33:10 – Getting Introduced To Helium 10
• 34:20 – Lesson Five: People Can See Through Your BS
• 35:30 – Joining Helium 10
• 36:30 – Lesson Six: Let Your Employees Gravitate To What They’re Good At?
• 38:30 – The Most Amazing Feeling In Bradley’s Career
• 42:00 – Lesson Seven: You Got To Get Out Of Your Comfort Zone To Be Successful
• 42:30 – Lesson Eight: Know What Your Strengths And Weaknesses Are
• 44:00 – Started Selling On Amazon
• 45:20 – Lesson Nine: You Can’t Do Everything By Yourself
• 47:00 – Lesson Ten: Content Creators, Make Your Strategies “The Star”
• 48:00 – Lesson Eleven: Work-Life Balance And Setting Boundaries
• 50:00 – What Does Bradley Do In His Spare Time?
• 51:00 – Lesson Twelve: Work On Your Physical And Mental Health
• 52:00 – What’s In The Future For Bradley And Helium 10?
• 53:30 – Make Sure To Join Us In The Sell + Scale Summit 

Transcript

Bradley Sutton:

Today, you’re gonna know about my entire backstory from where I was born to my entire entrepreneurial career. Hopefully from learning from my wins and losses, you’re gonna be able to take something that can help you be a better Amazon or Walmart seller. How cool is that? Pretty cool I think.

Bradley Sutton:

What happens when you’ve grown your Amazon business, as much as you can and don’t have the time or resources to take it to the next level. That’s where Thrasio comes in. Thrasio acquires category, leading FBA brands from small business owners, just like you, and specializes in taking your brand to new heights while you profit from the growth. When you sell your business at Thrasio, your deal could include a long term earnout meaning you profit when your brand grows under their management. So if you’re thinking about selling your FBA business, visit thrasio.com/helium10 to connect with Thrasio’s deals team that’s thrasio.com/helium10. For more information on if your brand is a good fit for Thrasio.

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton, and this is the show that’s a completely BS-free unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon or Walmart world. And we’re gonna learn about a serious seller today, myself. All right. I haven’t done one of these in a long time. People were sending messages saying, Hey, we want to know more about your history, know about all these other amazing guests you’ve had, but we wanna know what can we learn from your history? And I was like, all right, you know what? It’s been like two and a half years since I’ve done this. And so I wanted to, I know we have a lot of new listeners, so wanted to talk about it and you know, it’s not meant to be just oh, you know, Bradley is an amazing person kind of thing, because as you’ll see from my story, yes, I am super weird and I have very unique experiences.

Bradley Sutton:

But my goal for this is number one to take lessons. I’m not just gonna tell you like my story and where I was born and, and just stuff that really doesn’t help you, but there are different things in my journey that I think definitely you can learn from by the bad things I’ve done by the good things I’ve done, what I’ve learned. And so that’s my main goal here, please, you know, pay attention to some of these things and see what things that you, you can maybe relate to in your life or your entrepreneurial life. And I hope, hope, hope that there are some things in here that can definitely help you because remember serious strategies for serious sellers is not just a catch for, and it’s not just about Amazon strategies, it’s about, you know, life strategies and goal setting and things like that.

Bradley Sutton:

So let’s go ahead and get started here and take you on my journey. So the first thing you know, just to talk about way going way back, you know, I’m, I’m actually, I was born in California. My mom was born in the Philippines. My dad is American. And I lived in California, you know, pretty much my whole life from a very early age, you know, due to church, you know, from when I was four years old, I was doing public speaking from like over a hundred people. So that’s where that kind of, you know, getting started. You know, I never did podcasts before this, but the reason why I feel comfortable here is cuz I’ve been doing that kind of public speaking in front of big crowds since I was younger. Now my childhood was nothing that exciting.

Bradley Sutton:

I don’t even remember, you know, much of it. I did live in Japan when I was younger for three years. But most of my life, or most of my, you know, young life I lived in California, I was a typical nerd in high school. Right. Didn’t do sports, didn’t do anything, 4.7 GPA ranked number one in my class. But here’s where, you know, went a little differently, you know, especially back in those days, if you’re a good student, what do they tell you? Oh yeah, you gotta go to university. You gotta go to college. Right. I didn’t do that. I was like, Nah, I don’t, it’s not really what I think is gonna help me in life. And so you know, nowadays you see more influencers, you know, like Gary Vee and others are like, Hey yeah, you know, college, isn’t always, you know, the way to go.

Bradley Sutton:

So, you know, if you’re younger out there and if you wanna become a doctor or lawyer, of course, you gotta go to university or college. Right. But if you’ve got that entrepreneurial bug or you just don’t think it’s for you, you know, there’s a lot of people who are not, who are just in debt because of college, you know? And they’re not even in the field in that which they studied. So, so take a good look at it. I, with my family, took a look at it and was like, you know, what, you know, college is not for me. So I just went directly from there, I went to move to New York after high school and was a volunteer in Brooklyn. And it was my first time outta the house. And so that was the path, you know, I took didn’t, didn’t go to college.

Bradley Sutton:

I already had taken a lot of classes in like junior college when I was going to school. So I already had a lot of, you know, higher education and I was totally fine without a degree. Now, when I got back, I was about like 19, 20 years old from New York. I got my first kind of like in the world job, I was actually an executive assistant for the CEO and the vice president of Hot Dog on a Stick corporate headquarters. That’s a chain of fast-food stands for malls that maybe you guys are familiar with here, the United States. And that was my first kind of like, you know, real job. And during this time, this was when like the Fast and Furious movies was popular. And me, I’ve always been kind of like this person who likes to do different things.

Bradley Sutton:

You guys are definitely gonna see throughout this episode that I definitely marched the beat of a different drummer. So in those days everybody had like Hondas and Toyotas and we’re fixing ’em up, but me, I was like, I wanna be different. So I’m gonna get a Korean car. I’m gonna get a Hyundai. Now, nowadays Hyundais are top of the line. But back in those days, you know, Hyundai didn’t have that great reputation. So I wanted to fix up my car, like the fast and furious and things, but I couldn’t find parts, American companies weren’t making parts. So did the logical thing. I went to Korea, I was like, Hey, let me find some parts from Korea. Sure enough, you know, in Korea, you know, Hyundai and Kia were like the Honda and Toyota of Korea. So there’s a lot of companies making parts.

Bradley Sutton:

And I found a company it was called shark racing. And I was like, wow, these parts are really cool. I started ordering them. And I was like, thinking like, wait a minute, you know, it’s kind of expensive ordering this stuff. And I bet you everybody else who has a Hyundai and wants to fix it up is trying to order products from this guy. Maybe I can like do something to make some money off of this and make it easier for other people. So I contacted the company. I was like, Hey, you know, let’s do something together. I mean, here I am, 19, 20 years old. I’m like, Hey, let’s go ahead and start a company together. Like a US company. And let me open a warehouse, and instead of you shipping these parts from Korea to United States you know, one by one to customers, let’s open a warehouse and let’s send them by the container and I’ll run the warehouse for you.

Bradley Sutton:

And you know, I’ll do all shipping and stuff, and boom, within a few months, it was all set up. I quit my job at Hot Dog on a Stick. And I was 20 years old, opened up a 3000 square foot warehouse and was fixing up my car, cuz that was my passion, you know, and was, you know, to help turn that business into a million dollar a year business, you know, within just a few months. And so, you know, the lesson there, I guess, is things work out well, a lot of times when there’s a passion, like if you’re passionate about what you’re doing, it’s like your hobby or you wanna do it for yourself too, then you’re gonna put more into it and be willing to take more risk and things like that. So that’s what I did.

Bradley Sutton:

But at the same time, it doesn’t matter how passionate you are about something. If there’s not demand, you’re not gonna be successful. So what I did was I made Charles like, Hey, there is demand. And this is kind of like the whole process behind product research or product hunting on Amazon is you’re looking for demand, but non-existent or wheat competition. I knew there is demand for Korean car parts. I wanted it for me. I knew there was lots of people who had, you know, for message boards and things in the two thousands of people who were looking for car parts but there was no competition because no American company had it. Everybody had to go to Korea. So again, using that same philosophy works today. When you’re looking for product opportunities on Amazon, where is their demand? Where is their search volume, but the existing competition, you know, people, customers are not finding what they’re looking for or at least it’s, it’s a very difficult process.

Bradley Sutton:

In addition, it’s a great business model as well. If you can find things that there’s demand for in the country, that you’re living in be, ii might be US, be Europe, but everybody who has to order these products are having to order from overseas and with long shipping time, that could be a great product opportunity for you. You know some of the partners that I partnered up with on the Korean side there, they’re doing that to this day, but now on Amazon, where they find these Korean companies where there’s a lot of Korean people here in the United States who love these Korean beauty products or food products and things like that, but they can’t really get it where they live. So they have to order it from the relatives in Korea, you know, take takes a long time to get there and it’s expensive.

Bradley Sutton:

So they contact these companies. They’re like, Hey, let’s set up a warehouse for you guys over here. So this is great, you know, here’s the first lesson, I guess, you know, from my past that you can apply to Amazon. Now, during this time as I was doing these other businesses, I got into Sumo wrestling. Yep. I was a Sumo wrestler. I was an amateur sum. You know, I, I lived in Japan, like I said, when I was younger. So I always like Sumo wrestling. You could see, I have some Sumo wrestling mannequins here in my office here, but I, I took up Sumo wrestling, amateur Sumo wrestling here in the United States, loved it, went all in. I got ranked. I was like number three, nationally, MTV, true life did a documentary on what I was doing.

Bradley Sutton:

And again, I turned that into other things, like I started with this club who they would organize different you know, demonstrations and movie companies would hire them like Oceans 13 and all these memoirs of a geisha. You see those Sumo things. Like it was my club that I was a part of, not it wasn’t my club. I was the leader of it, but that we organized things. So again, I, I was turned my passion into like a little bit of a business and, and some way to build my personal brand now what happened was I got a little too fat doing Sumo because you know, the bigger you are, the better you are, you wanna stay at the top of the weight classes. Like there are, and I got really out of shape.

Bradley Sutton:

So I had to stop doing Sumo. And I was like, okay, how am I gonna lose weight? And so I went to the gym and I was like, this is so boring to go to the gym and walk in a treadmill. I saw something called Zumba. And I was like, whoa, this Zumba thing is cool. This is like more than 10 years ago. And not many people knew about Zumba. And so I got into it, just like, was super passionate about, I had never danced before in my life, you know like I had never taken dance classes or anything, but I loved listening to that kind of music. And I was like, you know, let me do this. And I ended up getting certified to teach Zumba fitness. And so I started teaching it at the local gyms. And I was like, you know, I learned a lot from watching YouTube videos of these, you know, Zumba instructors, let me make my own YouTube channel.

Bradley Sutton:

And maybe, you know, I can build a personal brand. Then I started thinking about it. And I was like, you know what, these people who I’ve seen on YouTube who are Zumba influencers, I guess, like, if I ever saw them in real life, like, I wouldn’t know who they are. Like, I wouldn’t just stop at a conference. Like, oh, you’re this person from YouTube. They just look like regular people. I don’t even remember their names. I just remember like their channels and things like that. So I was like, you know, what? How am I gonna make my YouTube channel different? And, and also, how can I even be successful when I’m not a great dancer. I’m just like a regular guy. And, and I don’t have these like, fancy moves. I mean there are famous Zuma instructors out there who are like ex-professional NBA cheerleaders and things like that.

Bradley Sutton:

That wasn’t me. So what I did was I was like, I’m gonna create a character for YouTube and we’re gonna call this character CrazySockTV. And so what that character was, I always wore hats. And then I would have one crazy sock on my arm where I would cut off part of the sock and it would go on one arm. And then the other sock would just go on one leg. It was like a knee high sock, crazy colors, crazy designs, always different. And then wild colors I would wear. And then I knew people weren’t gonna remember Bradley, but they were gonna remember CrazySockTV. Sure enough, it went kind of mini viral. I got tens of thousands of followers on YouTube, which 12 years ago was like, unheard of. You know, nowadays is kind of common tens of millions of views on YouTube.

Bradley Sutton:

Now, here’s some learning from here. Number one, it’s about branding. All right. Like if you want to be memorable, you know, with your Amazon product, you know, build a good brand, you know, maybe people aren’t gonna remember your name, the founder behind the brand. Maybe they don’t remember just a random brand name, like Manny’s Mysterious Oddities, right. But if you build something that’s memorable and doubles down on it in your social media, you’re gonna yourself memorable and people are gonna recognize you. I was more successful than almost any of those professional Zumba instructors. I know it drove them crazy. She’s like, what is this amateur guy? How come he gets millions of views? And we don’t, well, that’s another thing too, is be relatable. Right. You know, if you’re building a personal brand, you know, out there sometimes the guy or gal next door, is kind of a good look.

Bradley Sutton:

You know, people relate to that a little bit more. So if you’re trying to build your personal brand out there as you know, an Amazon influencer, don’t try and be like this high and mighty person sometimes, you know, there’s nothing wrong with that. If you are a high. You’re like if you are a professional like I wasn’t a professional dancer. So I wasn’t gonna like portray myself as a professional dancer, but how I portrayed myself is, Hey, I’m just an Average Joe, you know, I’m an ex Sumo wrestler guys. If I can do Zumba, you can. Right. And that inspired people. And that’s why I was so popular is I wasn’t, I didn’t do perfect moves. I wasn’t that great. I mean, you could me see my videos. There’s nothing that special about what I did, but I was memorable with my branding and I was appealing to the masses in that I wanted to make them think and inspire them, that they could do the stuff that I could do.

Bradley Sutton:

And that’s kind of like how I, how I do things, you know, nowadays as well. You notice, I said, I wore hats. You know, I don’t wear hats everywhere. You know, like obviously I don’t wear hats when I go to church and stuff like that. Just, you know, for, for your reference, the reason why I wear hats too reason, like my hair is just like ridiculous. All right. It’s really hard for me to have hair that cooperates. Plus I’m very sensitive. Like I have a lot of eczema and dry skin issues and it’s kind of embarrassing for me. So I always try and cover my forehead with a hat that’s like the reason. And that’s kind of like the brand that I built, you know, here at Helium 10 for myself, like I, I tried to do the same, same thing I did in ZBA here where I like, you know, when I first started doing videos and things like that at Helium 10, I’m like, I wanna have a certain look and appeal to a certain audience.

Bradley Sutton:

I know I’m not gonna appeal to everybody. Right. You know, I don’t wanna try and be Joe, everybody. Right. I just want to be somebody who can appeal. I was like, you know what? I wanna appeal more to the younger population out there and I want to be approachable. I don’t want to, you know, seem high and mighty and things. So I was like, you know what, I’m gonna have a little spa already. Look, I always have like sports shirts or things like that. And hats forward, backwards, whatever. And I was like, this is my brand. This is my gonna be my personal brand. And I’m gonna stick to that. And that’s important too, once you pick your brand for your Amazon product and your image and how you portray it in social media and your branding stick to it, right.

Bradley Sutton:

People know fakes, right. Where you try and change who you are or what you’re trying to do, or what your image is, just to appeal. It comes across as not genuine, you know? So like new people have come to our company and even existing. They’re like, ah, you know what, Bradley, you shouldn’t wear your hat all the time, or I’m not sure how professionally look. I’m like, this is my brand. This is like, I’m not gonna go change. You know, my branding. Just because maybe I’ll appeal to a different group because for all the people who know me, they’re like, well, what are you doing? Like, why are you like seven different characters here? Like, so again, I’m trying to stay, you know, true to my personal brand. And that’s how I try and handle my Amazon brands as well.

Bradley Sutton:

And I’m hoping you guys too. So once you choose a brand, you know, kind of look and feel, stick with it, right? Doesn’t mean you can’t recreate yourself. You know Helium 10 had a completely new brand, but there was a big promotion, you know, beside that. And we explained it wasn’t, it wasn’t like, oh, helium tens is trying to be this, to this group of people and this to another group of people. No, we like changed our brand as a whole, we explained the ideas behind it and everybody was on board, but just keep that in mind. So, there’s somehow you actually hopefully could learn a branding clue from my Zumba career. All right. Next up in my life, you know, during the Zumba years the car parts business, just start going down.

Bradley Sutton:

I mean, there’s a recession at the time when there’s a recession, people don’t need carbon fiber hoods and stainless steel exhaust and things like that. So I was like, you know what, I need to get out of this business. And so I just exited that business and kind of let it die down and covered all the debts and things like that, and was like, I need to move on to something else. And that’s when I got into working for the man again at a build dollar food company, Reser’s Fine Foods is where I work, fresh creative foods was the name of the division I worked in. But there’s a lesson there it’s like if something is not working, a brand is just spiraling down, you know, know what to look for so that you don’t go down with it and then get out of it and clear out your debts, you know, make everybody happy.

Bradley Sutton:

But know when to cut the cord. And don’t just like, keep sinking money in time into something that you know, is not gonna be successful anymore. That’s what I did. That’s what you could also do with your Zumba career. Now here’s another thing. I didn’t too much like working for the man, I never have you know, I much like being my own boss, right? So it’s a mental game. You have to play. Sometimes we do stuff we don’t like to do, you know, be it in Amazon, maybe you don’t like PPC. Maybe you don’t like an account. Well, that doesn’t mean you don’t do accounting. You gotta like figure out how to kind of like work or that you can get by. So me, what I did was I made games of everything.

Bradley Sutton:

I challenged myself, I made personal competitions and I literally made myself love what I probably didn’t like doing it. Wasn’t just, I liked it now. I wanted to love it. No, like didn’t like this stuff, like some of the jobs I had, I was like an inventory management specialist for salad kits going around the country. And I was like, what is this nonsense? So I made myself like, how can I save the company this much money or how can I arrange this, that nobody else has done before and be the best ever that they have ever seen at this? And so I would like work overtime and everything never ask me to work overtime, but it became fun for me. I took something I didn’t like, and I got to work joyfully because I was like, this is awesome. They changed my job at one point where I was scheduling the semi-trucks that would pick up the food and I would stay sometimes like five hours overnight, just because I was trying to arrange the routes and have the trucks pick up as much as I can.

Bradley Sutton:

This is like boring stuff, but it became so passionate about it in my mind. I forced myself to have made the game and, and a challenge with myself that I was even staying overtime when they weren’t even asking me I wasn’t getting paid or anything. So that was how I was able to get through that. And that’s how it’s gonna be in your, in your businesses guys. There’s different aspects of your business that maybe you’re not passionate about, or you don’t like doing well, you, you gotta figure something out. You know, for me, it was gratifying it, making it a personal challenge, trying to be the best, do whatever it takes in order to do those tasks that maybe you don’t like to do now, while I was working for this food company, my former partners from the Korean companies that we were doing the car parts, they came back me, they’re like, Hey, we wanna do something new.

Bradley Sutton:

We wanna do phone cases like in twenty fourteen, twenty fifteen, the Galaxy S3 and Note 2, we’re coming out. You know, now we’re in like Galaxy S23. So it gives you an idea of when, and they’re like, you know, we think this is gonna be big. So, they’re like, Hey, come join us and we’re gonna start selling online in different things. It’s like, you know what, I’m down for a new challenge. So I left that billion-dollar food company, which was a very solid job. And I went into something completely unknown to me, the cell phone case industry. And it just completely went viral because they started selling it on Amazon, which they hadn’t done before. They were trying to sell it on.com, which still was popular back then. And it just blew up. They were importing containers of these phone cases.

Bradley Sutton:

They were selling thousands of units, sometimes every single day of these phone cases. Now here’s the thing. They really didn’t know what the heck they were doing. They just kind of like luck into it, you know? And sometimes you guys might kind of luck into some success. Like it might go viral or from Instagram, or TikTok, or something like that, but you gotta know how to manage it. All right. We did some good things and some bad things. So I was like, Hey, I’m all into this business. My contribution is, I’m gonna give you guys the warehouse. I had a warehouse here at my house, the house I live in now. And I was like, you know what, I’m gonna move outta my house, my whole family in with my parents. Right. And that’s what I did.

Bradley Sutton:

And so that they could use my house as the office, my house, where I live became the office of this new company that we formed and the warehouse that I had used for my car part business, which was in the back,  2000 square foot warehouse. It became like the warehouse for our cell phone cases. And, and we were just going like crazy. So, you know, when you start a business, sometimes you might have to make sacrifices. You know, you think my family was really happy about that. Like actually coincidentally got divorced shortly thereafter, but that was had nothing to do with moving out of the house. But you know, family, wasn’t happy, kids have to move in with their grandparents and things, but you’ve got to make sacrifices sometimes when you start a business.

Bradley Sutton:

And so I was like, you know what, that’s my sacrifice that I’m gonna do, gonna give up my house. And then let’s see if we can get this off the ground. And sure enough, you know, it got off the ground and we were doing awesome. Now here’s the thing, instead of trying to figure out and recreate and figure out their success of how their products went viral, they just kind tried to keep doing the same thing over and over again. And now these other companies like Spigen and these other cell phone case companies came in. They’re like they saw what we were doing. Right. Which was like the 3d imaging and things like that, that nobody on Amazon was doing, but they were able to figure out the algorithm and things like that, that we didn’t figure out. Personally, I didn’t know anything of what was going on Amazon.

Bradley Sutton:

I was like the warehouse guy. So I was just in the warehouse and I would send stuff to FBA. And I would package fulfilled by merchant cell phone cases every day. Like sometimes I would do 600, 700 orders a day. Now I’m not packaging that by hand or I was doing it by hand, but we had a machine that would print the address. And then I could just like hit a button. And, you know, the address would go right onto the bag. And it was crazy. We had amazing system, but my business partners didn’t really teach me too much about Amazon. They were handling that side. So I didn’t know what the heck was going on. And as it turned out, they didn’t really know what was going on either. And because of that, the business just kept going down and down.

Bradley Sutton:

They weren’t innovating. And it eventually, we started having some issues, you know, like we were kind of like a 33% ownership. There’s like three of us. And then we were all wanting to go different directions, but it was like, how do we make a decision? There was like no leader because we each owned a third of the company. And then one of our business partners, it turned out he was super shady and this is a guy new for like 10 years. And it turns out, like, he was like totally ripping off our suppliers. Like he got like two containers from a supplier and then never paid them and then switched production to a different factory. We had no idea. So guys be careful, making agreements, even with it’s with friends make sure everything is in writing. That was something that I failed to do.

Bradley Sutton:

And we had tons of trouble. It got so bad. Check this out, guys. It got so bad. He went back to China to organize something and the old factory that he screwed, they had connections with the Chinese mafia. They straight kidnapped him. They kidnapped him and held him for ransom. Pretty much, you know, I got this call. I was like, yeah, you know, we’ve kidnapped you’re a business partner. You better pay us back. A hundred thousand dollars you owe. I was like, what? We’re like what? Oh, a hundred thousand dollars. And this is where it got kind of hairy because my two business partners were Koreans. I was the only American. It was my name on like the company and everything, bad move, Bradley, bad move. Be careful guys, when you join part ownerships, even with friends.

Bradley Sutton:

And so the way that we could get him out of being kidnapped, I had to kind of like sign my life away. It was, it was kind of crazy. I had to like sign that I was gonna be responsible for the hundred thousand cuz they didn’t really have any legal way to hold us to that money. So they had to make me be legal that I was gonna pay them back a hundred thousand dollars in X amount of time. And so the Chinese mafia’s lawyers who are us based like that’s how serious these guys were. They actually had US lawyers on a retainer. So I had to go up to LA and sign it away. And it was, it was rough like that’s crazy. You know, I was thinking to myself, like what if I can’t pay this a hundred thousand dollars back?

Bradley Sutton:

They didn’t know where I live now, my family’s in danger. These was crazy times because I really, you know, didn’t prepare myself and didn’t know what my partners were doing, but thank goodness we got those a hundred thousand dollars paid off. And then by this time I was just like, you know what? This is not for me. So, one of the other partners still had some big plans to come out. I was like, it seemed pretty good, but I was just kind of like, you know what, at this stage, I’d much rather just be away from this company. So again, I knew how to cut my losses and I left that company, still stayed not with the shady guy. We completely cut off communications with him. But with my other business partner, I was like, you know what we’re still cool and all, but you, you do your thing and, and I’m just gonna do something else because this was just too scary of a situation.

Bradley Sutton:

I just want to kind of distance myself, you know, from this. So again,  the story, you know, the moral story there is something’s toxic for you, again, know how to get out important. Now at the time, I was listening to a podcast, I’m not a podcast listener, but I guess happened to be listening to an Amazon podcast. It was by Kevin Reiser and he was like, Hey, this was gonna be Aon squad. Live this was in 2015, 2016. It was an Amazon conference. And I was like, you know what? I don’t know. I’m not sure if I wanna do Amazon. I really didn’t know about it, but let me go to this conference now, I really didn’t have income at the time. I had just, got out of this company, wasn’t doing much.

Bradley Sutton:

And I was like, I scraped together some money got on a plane ticket. And I also paid to get into that conference and all so poor that I even slept in my rental car. It was cheaper than getting a hotel in Chicago at the time. So slept in my rental car, the two or three nights that it was, but that conference changed my life. I was just like, wow, I actually understood now what Amazon was and what ranking was and all these amazing things I had no idea. And I was like, this is definitely it, you know, this like Amazon is the future. So I decided right then and there, after that conference, I was like, I’m gonna dedicate myself to learning about it. So I just got a couple of courses. I joined the Illuminati Mastermind, that’s what’s called Helium 10 Elite, even though I wasn’t even selling on Amazon.

Bradley Sutton:

I was just like, you know what, I want to associate myself with these seven and eight-figure sellers. And I wanna get the same education that they’re getting to kind of like fast track my knowledge. Right. So, there’s something for you guys, you know? Yes, definitely take the beginner courses, like freedom ticket, but also, you know, don’t think that you have to wait until you’re a seven-figure seller to get benefit out of like the Elite program or, or masterminds. Right. You know, I was able to kind of like fast track my knowledge because of that. And after I felt comfortable with learning stuff, I was like, you know what? I really don’t wanna sell on Amazon. I like, first of all, I didn’t have any money to invest.

Bradley Sutton:

And second of all, I was like, you know what? I have still had a sour taste on my mouth of the risks that happened to me, you know, like dealing with Chinese Mafia and stuff. It doesn’t, you don’t shake that very fast. I was like, you know what, I wanna try to be a consultant, you know? I’m pretty smart about this stuff. Like I’ve learned these things that probably not many people know. And so let me share my knowledge. And so I got, you know, some of my I got my former business partner that I left, you know I was like, Hey, you guys, honestly don’t know what you’re doing now. I know that you don’t know what you’re doing. I do now, why don’t you hire me just as a consultant and let me help you guys out.

Bradley Sutton:

And they’re like, okay. You know, cool. And so they were like my main customers. And like I said, you know, they, they were not gonna do so cell phone cases, but they had a cool business plan about like bringing Korean beauty products and food products. And so I was able to, help them out as, as they were scaling and, you know, I got other customers from word of mouth and before you know it, people were paying me, you know, multiple people, you know, few thousand dollars to like travel around to the country in different countries to like give them training and stuff all because I just like went all-in on learning. And I know my initials are BS. I always make fun of that, but I wasn’t a BSer like, people were like, Hey, can you help us with PPC?

Bradley Sutton:

I could have winged it. Sure. But I’m like, you know what, no, I really don’t know PPC at that time. I was like, here’s what I do know. This is what I’m an expert in. I’m gonna tell you straight. And, and so I didn’t, I didn’t have any issues like I was very honest and I set expectations and that’s why I think, you know, was partly why I was so successful as a consultant. All right. Now, during this time I was still doing Zumba, and here’s another, you know, important thing of networking. First of all, I’ve said this before at that Zon squad, I networked with people, met people there that to this day, six years later are still my personal network, my business network. So networking at conferences. Great. I was networking in my Zumba classes too.

Bradley Sutton:

So one of my students she was a hairstylist too. And she was like, you know what, I do the hair of, of this kind of rich couple. And they were looking for a personal Zumba instructor because they didn’t wanna go to the gym. You know, they would like need somebody to go to the house. I was like, sure, I’ll do it. So I was being paid like 50, $60 an hour to go to these people’s house that I did cuz of networking, you know, in Zumba. And they owned a big supplement, a very famous supplement company that probably everybody in the United States knows about. And after a while, you know, I’m doing ZBA in their house like twice a week and we talk while we’re dancing and stuff like that.

Bradley Sutton:

And they’re like, oh, we need somebody to help out with our Amazon and actually need a sales manager. So I was like, sure, I can work with you guys. And so I actually got a full-time job with them as their sales manager and in charge of Amazon. And so I kind of scaled back a little bit of my consulting and I loved you know, working there. It opened me up to a whole new different, idea about what was possible in e-commerce like, first of all, they became super huge from infomercials. I was like, infomercials are still a thing. Oh my goodness. Yes they are. And they were doing huge numbers in infomercials. And because of that, that’s why they were able to, to get on Amazon. And then they got into Walmart too. You know, as a sales manager, I would look at POS and I was proud of myself in a couple of years I was there.

Bradley Sutton:

I brought their Amazon sales from 1 million to 3 million. I’ve mentioned this before, but that was nothing compared to what they did in Walmart. It was millions and millions and tens of millions of dollars over a couple of years that they sold to Walmart only on one SKU. I mean, it took me 25 skews to get up to 3 million of sales for their line on Amazon. So guys, don’t sleep on the opportunity that Brick-and-Mortar still has when you get into big chains like Walmart, we all also had contracts with like CVS and Kroger and things like that. And it is huge if you can get into there and super easy, you know, it’s like Amazon, you know, you’re selling one by one and you gotta deal with the customer service, not, you just have like this humongous POs and you don’t have to deal with too much customer service.

Bradley Sutton:

So, so that, that, that experience taught me a lot. Now it was during this time that I first learned about Helium 10, it was actually somebody, a couple of people, I think Barcus. And then also Mitul who has been on this podcast before were like, Hey, have you tried out Helium 10? I was like, oh no, let me see what this is. And I was like, whoa, this Helium 10 is amazing. I can like to cancel my jungle scout and my cash cow pro and all these other software that I had. I was like, helium 10 has all of this in one. And so I started using Helium 10 and I would go into their Facebook groups a lot now, I love debates, right? Like I love debates. And I also people who give out misinformation, so I would go into their Helium 10 Facebook groups.

Bradley Sutton:

And I would see these people who are trying to make a name for themselves. And they were giving out wrong information about ranking and all this stuff that I knew better for, and so I would like go in and like, you know, make these long posts, all these screenshots saying, Hey, you don’t know what you’re talking about, blah, blah, blah, blah, this and that. And I wasn’t trying to get new clients. I had enough clients like I never once got a new client because of my activity on Facebook groups. So, here’s a lesson for all of you guys who are kind of like service providers, virtual assistants, consultants, agencies, people can see through your BS sometimes. All right. Like, if you’re posting information in Facebook groups, because you’re trying to like get people to DM you, to hire you and stuff.

Bradley Sutton:

People can see through that. It’s not a good look guys. All right. I never had like a bad reputation because people knew that I was not getting clients like yes, people were DMing me all the time. I never once said, I, sorry, can’t take any buddy. If you go into your social media, like your Facebook posting and LinkedIn with no ulterior motives, you’re gonna come across more organic and that was what I was doing. Some of you guys make me so angry when you come into like our Facebook groups. And all you’re trying to do is just make a name for yourself and host on every single thing. You know, some of y’all shipping companies, you guys know who you are where you’re just posting on things. You have no idea what you’re talking about, but you’re just trying to like, get your name out there, guys.

Bradley Sutton:

Don’t be that kind of person. Right. Just be genuine. Talk about stuff that, you know, and, and get on there with a genuine goal of helping people. Anyways, I digress because of that, Manny Coats and Guillermo Puyol, the founders of Helium 10 are like, who’s this guy, who’s always talking in our Facebook group and like arguing with people who are bad mouthing Helium 10 and setting people straight who had bad Helium 10 strategies. And so they invited me up to, to have a meeting with them. They were up in orange county, which is like an hour and a half away from my work or my home. And I was like, sure, I’ll meet with you guys. I had no idea. It was like a job I review. So like right afterward, they were like, offered me a job.

Bradley Sutton:

Like, Nah, no, I’m good. Like I had a dream job working for that supplement company, you know, with my friends, I was like, that’s like the best, the most money I’ve ever made. And it’s a really exciting job, but they kept after me for like a month. And I was like, you know what, let me do this. You know, I love Helium 10. Let me go ahead and, and leave this company and do it. It was kind of hard because, you know, I didn’t wanna like let my friends down, but I was like, this is a good opportunity. And so that’s how I was hired at Helium 10. So I’ve had different roles at the beginning hired as an Operations Manager. Then later I took over the entire Customer Service team, as well as the entire Affiliate team.

Bradley Sutton:

And that’s a lesson for you. Business owners out there is let your employees gravitate towards what they’re good at and what they’re passionate about. You know, they would always, you know, Manny and Gui would always ask me, Hey, do you love of what you’re doing? What, what do you not love about it? Is there something else that you would like to do? And eventually, I grew into this role that was just like the perfect role for me. And it was great. It was better for them better for me to be in this role that I really loved instead of being an operations manager or having to deal with customer service and things like that. So, you know, those of you out there, once you start building your team, make sure that they’re passionate about what they’re doing and let them gravitate to roles that suit them the best. That’s gonna be the best for them, and it’s gonna be the best for you.

Bradley Sutton:

And, and at that point, I realized that like, Hey, lightning struck twice here is the perfect job. So here’s a lesson too. For me, the perfect job was like, do I love what I’m doing so much that if wasn’t being paid to do it, I would pay to do it. In other words, I would pay just to be able to do it. And number two, is it changing people’s lives? So lightning struck twice, cuz I had that with Zumba. Right. You know, I used to pay to do Zumba fitness because I was trying to lose weight for my Zumba career. And then now all of a sudden I was being paid to do Zumba, like where even if I wasn’t getting paid to do it, I would have still paid because I love it so much. I mean, how many people who have jobs can really say that?

Bradley Sutton:

And then number two is I was changing people’s lives. You know, people would tell me, oh my goodness, you know, I’ve lost 60 pounds taking your class. You know, like I used to be depressed and you helped me. I was like, it’s the greatest feeling in the world. It had gonna get at Helium 10, I used to pay to use Helium 10 cuz I loved it so much. And now I was being paid to use Helium 10. I was like, that’s mind-blowing and then changing people’s lives. You know, being in this kind of role where I get to make training videos, you know, I get people coming up to me at conventions and say, oh my goodness, Helium 10 changed my life because of this training cuz of Project X, cause of the podcast, I was able to start my own business.

Bradley Sutton:

And it’s just the most amazing feeling now as Amazon sellers, again, understand that what you’re doing, isn’t just a job. I mean you’re touching so many people’s lives and you have a product that you have sold hundreds and thousands of. I mean, we got right here in the back of the Project X coffin shelf, it’s kind of crazy to think about. There are thousands and thousands of people in America who have this coffin shelf in their house displaying some of their prized Gothic possessions. Like just think about that for a second guys. The products that you are making are in people’s homes and they’re using to take pride in that, you know, not many people who have jobs can really say that they’re touching that many people right now at Helium 10, I kind of grew into this role of kind of like being the head trainer here in kind of like the face of Helium 10 after Manny Coats stepped aside to, to focus on growing the business.

Bradley Sutton:

And, and so a lot of people kind of have the misconception that I’m this like extrovert and really super social person. So again, I have experience, like I said, since I was four years old at speaking, I’ve done it in Spanish, Japanese, English. And so I’m comfortable speaking and being on YouTube and being in front of the camera and stuff like that, but I’m actually not that much of a people person. So sometimes people get the wrong idea when they see me in public sometimes or like at conferences and maybe I’m like kind of just like keeping to myself. That’s kind of like the natural me like me. I have this role. And so I know I have to be very outgoing. And when I’m at events, like if I’m on the clock, you know, you’ll see me smiling and talking to everything.

Bradley Sutton:

But it’s very taxing with my personality. I’m actually very kind of like shy and reserved. Like I know this is kind of blowing people’s minds right now, but that’s me. So please, if you ever see me out there and I look like I’m not talking or something, I’m not mad at you. That’s kind of like the real me. And I’m probably like taxed out, cuz it’s very taxing. When a person, an introvert like me is putting themselves out there and being all social for us, like a couple of hours, it like, it’s very taxing. All you introverts out there, probably know what I’m talking about. And so sometimes I’m just like, you know what? I gotta take a step back, but here’s the thing I’m not comfortable socially. Right? You guys would’ve never known that unless you saw me kind of in my feelings or unless I’m talking about it now and you gotta think sometimes there’s stuff that maybe you’re not comfortable doing or that you don’t even like doing, but you know, you have to do it for your job or to help your Amazon business grow. Again, going back to, like I said, I did when I was at the food company, you’ve gotta make yourself like doing it now for me, I actually do like helping people.

Bradley Sutton:

And so that’s what I focus on. It’s like, Hey, I’m uncomfortable around people, but I’m gonna push through this because I know this is important for my job. And it’s important that I can help people do this and I’m not talking about phobias guys. All right. I hate eggs. I hate heights. There’s no mind over matter. That’s gonna make me eat eggs or make me like, hang off the side of a building. No, I don’t care if that’s my job or Helium 10 is paying me to do it. I’m not gonna do it. Right. I’m not talking about, about phobia’s guys. But if there’s just things that you’re not naturally comfortable with, try and do something guys mind over matter to, to just like motivate yourself to do these necessary things. Because if you just like say, you know what, I’m not gonna do it.

Bradley Sutton:

Can you imagine you’re at Helium 10? I was like, you know what? I’m not that comfortable socially. I’m not gonna do videos. I am not gonna do zoom calls. I’m not gonna go to conferences and talk to people. I’m not gonna do Project X. I mean, that would be crazy. Like how, how different would my path have been if I just went with what I’m comfortable with, you gotta get outta your comfort zone sometimes guys to be successful in life. So there’s another hopeful life lesson. You know when you have drawbacks like me, I’ve got drawbacks, you know, I’m not that comfortable. So I was able to get over it. Another issue is knowing where your weaknesses are. Like I have a lot of weaknesses. Like it was PPC. So like I didn’t want to know PPC. And I ended up giving that to other people.

Bradley Sutton:

Another thing is I have a notoriously bad memory. Like some people think I’m joking, but like I seriously have like mental issues with my memory. I don’t know what it was like the last 15 years or so. So early on, I was like, I told Manny and Gui. I was like, you know what? I need a personal assistant because I cannot keep track of some things. And I know this is important. I, I need to have somebody kind of like keeping track of my stuff. And so I was the first person in the company that, you know, even before Manny and Gui, who were the CEOs of the company, I was just like, you know what, I need a personal assistant. And they assigned me Mhel, who Mhel to this day is still my assistant, but he has grown. He’s now the chief editor of this podcast.

Bradley Sutton:

And all of our podcasts here. And he has a lot of other responsibilities, but, but one of his first jobs was, was being my assistant. So same thing to you guys, if there is something you have as a negative that you’re like not good with numbers or something, well, don’t try and do your books hire a professional. You know, if you’re memory is bad, like me hire an assistant know what your strengths are and what your weaknesses are guys, act accordingly, you know, don’t try and do things that you don’t have the ability physically or mentally to do. So after I started working at Helium 10 like I said, I stopped doing consulting and I quickly realized I was like, I cannot be in a position of training here or in education if I’m not in the game.

Bradley Sutton:

So I started selling on Amazon for the first time. I had never sold on Amazon before I was a consultant. Like I said, I launched hundreds and hundreds of products, all for other people, none for myself. So I was like, you know what? I’ve got to do this on my own so I can stay in the game. So I started doing my own products. I fully managed to this day the Project X products. And so I’m doing over a million dollars grossing over a million dollars. My profit is not that much. That’s just because I first of all, don’t have the time to really optimize it as much as I should. But also most of my time is dedicated to like case studies and experiments. You know, that’s how I was able to come up with what we call the Maldives Honeymoon Strategy and different launch strategies and different PPC strategies.

Bradley Sutton:

Cause I’m like pouring tons of money into seeing what works and doesn’t work. And a lot of stuff doesn’t work. You guys out there, don’t use your actual Amazon business to do, you know like little testings and things, you know, you guys should be making a profit, but me, you know some people were like, wait a minute, if you’re grossing a million dollars how do you still need to work for Helium 10? Well, my profit is probably less than 10% after all my experiments that I’m doing. But same thing, those of you who are trying to be consultants or service providers, if you’re not in the game yourself, it’s gonna be very hard for you to just keep up to date with all the changes that are on Amazon. Right. Please don’t be those people who make Amazon courses and try and offer their services when they have no idea or when their knowledge is like, you know, two years old.

Bradley Sutton:

I didn’t wanna be that way. You guys shouldn’t be that either. I also don’t have enough time to like do the day to day. So my kids are, are handling a lot of the Project X, you know, warehouse stuff. I’m remarried. My wife is the one who’s like shipping every, everything every day from there and doing customer service. So guys, if you have other endeavors are doing, you can’t do everything by yourself. You know, I’m not saying use child labor. You know, like I did, my kids are over 18 now, but you know, they’ve been working on the Amazon business since they’re like 10, you know, not saying, just do child labor, but do outsource guys, you know, you can’t do everything yourself, hire assistance, hire service providers, family members, friends, make sure you’re not putting too much burden on yourself.

Bradley Sutton:

This podcast, thanks to you guys is, you know, you guys know it’s the most listened to podcasts in the world for Amazon sellers. I never done podcasts before. Why is it so successful? Of course, Helium 10 is being the most successful company in the space obviously helps, but I really feel strongly. It’s the way we structure this podcast too. You know, I’m not the star of this show. Now, this episode is all about me. Yes. I know, but that’s very rare. We’ve done like 340 episodes. I tried to make the guest, the main focus where I don’t talk too much. It’s the guest who we want to hear from, it’s the strategies that’s the star of the show. So if you’re trying to build your personal brand or, be it through a podcast, or you’re trying to be an influence in this space, you know. Try and make your strategies and things like that the star.

Bradley Sutton:

There’s people who rub people the wrong way, the way they talk in Facebook groups or LinkedIn and stuff where there’s too self-congratulatory, or they’re just too much into themselves. I really try not to do that here, and I think that’s part of the success of this show. And, you know, you’re trying to make a name for yourself if they’re trying to make a course more power to you, but try and come across from, from more of a humble place where you’re making your students and the strategies to star, instead of yourself. Other things that I don’t do well, you know, I talked about being in front of people and my memory and stuff is work-life balance because I get so passionate and obsessive over things due to that’s the way that I make myself love always what I’m doing, which again is so important, love what you’re doing always.

Bradley Sutton:

Sometimes it’s hard to control how much time I spend and I get too obsessive over things where I don’t have a good work-life balance. So always make sure your family comes first guys. I haven’t always done that and suffered from it, because of that sometimes so, I’ve had to take time off because things kind of get outta hand at home. And so, you know, don’t be me, guys, from day one set your boundaries, what’s work time. What’s family time, being an entrepreneur, there’s that meme out there where it’s like, entrepreneurs are the only people who quit working 40 hours a week, so they can work 80 hours on their own business. Don’t be like that, set boundaries. When you start working for yourself of what’s your time, what’s the business time, what’s family time, and make sure you stick to those.

Bradley Sutton:

You know, I mentioned my kids give them a shout-out. You know, my kids have turned out pretty good despite, you know, this entrepreneurial life, my daughter is, is 20. She had her A degree when she was 18, played varsity basketball for four years, and never got less than A. Taught herself Chinese, speaks Spanish, and all speak Japanese. Now my son three years of varsity basketball was like the leader in San Diego for division five for rebounds and points. Last year never got less than A also now speaks Japanese. So, you know, even though I maybe didn’t have my work-life balance, they still came out pretty well. So proud of them. So I definitely giving them a shot out there.

Bradley Sutton:

I don’t go out too much, you know? That was one thing, you know, just, this is more of a personal thing, but during the COVID years the last two years lockdowns, like I never left the house like at all, because that’s just, again, I’m not a social person. One of the few friends I had where I was going out with a lot in traveling in the country when he would go to shows was, was his name is Slushii. He’s a DJ. He’s actually the one who made the opening songs that you hear from any of these podcasts he’s actually, guys check him out. He’s amazing, Slushii we had a podcast episode with him, but then he moved away and stopped going to music festivals and going traveling with him.

Bradley Sutton:

And so I’m just pretty boring of a person in my personal life. Now, what I do in my spare time is like I watch a lot of Korean dramas. You can see here Reply 1988, my favorite Korean drama little picture of that in the back. I watch tons of Anime. And that’s kinda like what I do in, in my I spare time. So some people ask me, I don’t know why you guys wanna know about that stuff, but that’s my hobby. Like I play a lot of basketball when I can actually, I shouldn’t say that I barely play basketball. I would like to play a lot of basketball, but I don’t do it that much. And that’s another thing that you guys need to learn from my mistakes is I’m almost back to my Suma weight. You, because of COVID like I’ve gained about 40 pounds in the last two years because since I don’t do Zumba anymore, by the way, I stopped doing Zumba because I ruptured my Achilles tendon playing basketball for years ago, I never went back to Zumba.

Bradley Sutton:

But when I was doing Zumba, I could still eat whatever I wanted to cause I was burning thousands of calories a day. Right? Well, being in my house and working at home is great. Allows me to be with my family, but I had no kind of like health balance. You know, I was just getting DoorDash all the time and never working out barely playing basketball, not dancing guy is once you start working for yourself, you have got to set a schedule to keep your physical health, like, get a routine. I need to get on that right now. I’m kind of putting this out there that, Hey guys, in the next two months, you see this fat face right here. I’m gonna lose 20 pounds in two months. I’m like putting that out there right now on the show, a hundred thousand listeners, call me out where I’m gonna need to like, let Carrie take over the podcast. If I don’t lose 20 pounds in the next two months, I’m setting myself up right here. But anyway, guys learn from that mistake for me, if your entrepreneurs make sure your mental and physical health is on point, because if it gets outta hand, the rest of your life suffers like I struggle now sometimes with having the energy to work and, and sleep schedule and things because my eating is bad and, and I don’t work out enough. So there’s another mistake that hopefully, you guys can learn.

Bradley Sutton:

Well, what’s the future here for me? You know, my new title is, or it’s been for a couple of years now is Cheif Evangelist and Director of Training. I have a team of amazing people working under me now, Carrie, Lem, Shivali, we’ve got Mhel, Nikko, Adriana, and Marcus are new to the team, Lailama, we’re trying to hire internationally, and so that I’m not doing everything anymore. You know, for my face being on every single video that’s on Helium 10 and we’re just definitely trying to show that, Hey, Helium 10 is not just about me. And I think everybody knows that now we’ve been able, we’ve had so many talented people here at Helium 10 working not just in my department, but other departments. And it’s really great to have an amazing team.

Bradley Sutton:

I joined the company and there were like 30 employees, and now we have like 320. And so it’s really, really awesome to work with a bunch of talented people. And I get to learn a lot from them and I’m just gonna keep on doing what I’m doing here. I love this position that I’m in. And I love working with you guys out there, who I meet at conferences and you guys let me know how Helium 10 can help you crush it more, and I too, you know, since I’m selling on Amazon, I come up with a lot of different ways that our product team can maybe make our tools better, but I’m not the only one. I get a lot of input from you guys. So make sure to keep letting me know and let the product team know what you would like Helium 10 or to have on the tool side or maybe my team to do on the training side that can help you crush it more.

Bradley Sutton:

I’m super excited for our Sell and Scale Summit. That’s coming up in September. I’m gonna be able to introduce, you know, one of my personal heroes and Gary Vee on stage. And remember I told you my entire Amazon career, including where I am now can be traced back to my first Amazon conference that I went to. So maybe that’ll be the case for you too. So guys make sure to come to our conference, if you wanna get tickets, go to h10.me/s3. S3 stands for a Sell and Scale Summit, h10.me/s3. And I love to meet you in person, but remember, if you see me off to the side, you can still come out to me. Don’t worry. I’m not trying to be mean. I just might be a little bit exhausted socially, but if you ever come out to me, I guarantee I’ll be nice and I love to talk to you.

Bradley Sutton:

Also at S3, I’m making a Zumba comeback. We’re gonna have that Zumba fitness is gonna be part of the S3 conference led by me, hopefully, a 30 pounds or 20 pounds, less version of me. So I’ll see you guys at that summit. Hope you guys found this interesting, you know, I’ve had a lot of ups and downs over my career, and I hope you guys were able to take something and maybe apply it in your own entrepreneurial career. See you guys in the next episode.

---

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following Bradley on Instagram at @H10bradley

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.