#629 – How to Sell on Amazon UAE in 2025

Unlock the secrets to thriving in the blossoming Amazon UAE and Amazon Saudi Arabia marketplaces, where a remarkable 12% e-commerce growth awaits eager sellers. Journey with Bradley and Krystel Abi Assi of Amazon Seller Society to the bustling city of Dubai, as we uncover how international brands are leveraging early market entry to build a strategic edge. Supported by the WorldEF Conference and Dubai Commerce City, we discuss how Dubai is cementing its status as a global hub for innovation and e-commerce, providing unparalleled opportunities for global sellers looking to make their mark.

Gain insights into the essential steps for international sellers aiming to conquer Amazon’s Middle Eastern markets. With minimal barriers to entry, you can seamlessly utilize existing business structures without requiring a local presence, while understanding the nuances of VAT registration. As Saudi Arabia’s platform evolves with Arabic language enhancements, the potential for sellers is rapidly expanding, offering fertile ground for those ready to adapt and seize the moment in these vibrant regions.

Join us as we introduce our next guest Abdallah Hesham, an inspiring Amazon seller from Egypt, who shares his compelling journey from failed products to discovering success in car accessories. Abdallah’s story illustrates the power of adaptation and innovative research methods inspired by watching Helium 10’s Project X Amazon Product Case Study series on YouTube, such as Pinterest and ChatGPT, in finding profitable niches. We emphasize the critical role of precise keyword selection in representing products effectively on Amazon, with stories and strategies that underscore the transformative potential of this approach for ambitious sellers worldwide.

In episode 629 of the Serious Sellers Podcast, Bradley, Krystel, and Abdallah discuss:

• 00:00 – Amazon UAE and Saudi Arabia Insights
• 03:07 – Emerging E-Commerce Market in 2025
• 05:31 – Selling on Amazon Middle East
• 10:12 – Arabization of Amazon Platform
• 15:53 – Amazon Sellers in UAE
• 19:40 – Success in Amazon Business Strategies
• 22:23 – Discovering Hidden Product Opportunities
• 27:34 – Amazon Sales Strategy With Niche Product
• 30:22 – Amazon FBA Content Strategy Discussion
• 30:27 – Effective Keyword Selection for Amazon

Transcript

Bradley Sutton:

Everything you need to know about two of Amazon’s fastest growing marketplaces Amazon UAE and Amazon Saudi Arabia, plus a bonus story of somebody who learned from Project X and now has a thriving 6-figure business. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show. That’s a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and I’m on the other part of the world right now, exactly 12 hours difference from my home place in California. I’m in Dubai, and I must say I must have brought the California weather with me at this right, because I feel like I’m home.

Krystel:

This weather in Dubai in December, so you’re welcome, I guess.

Bradley Sutton:

I have never been to Dubai with such good weather. I never understood how people can live here with this heat, but if it was like this all year round, I think I could live here. How do you take the 40, 50 degree weather the rest of the year?

Krystel:

Well, you get used to it, just like in any country. I’m sure people living in Miami have this problem as well, but you get used to it and you get the benefit of having sunshine all year round, and it gets really good at the end of the year and beginning of the year as well, so we can tolerate it. Dubai is an awesome city.

Bradley Sutton:

Yeah, you’re going to get a lot of sunshine. Being on the sun itself too, it’s not always a good thing, and that’s how it feels sometimes here in summertime, but hey, a lot of Amazon sellers have moved here tax benefits and things like that. But the reason we’re here is we’re at the World F Conference you helped put on, and so how did this conference get started? What was the thought process? Because there hasn’t been something like this large here in Dubai before. I was kind of geared towards e-commerce.

Krystel:

Which is kind of weird if you think about it, because Dubai in and of itself is such an innovative city. It is the epicenter of the Middle East and some might say even the world. However, there was never a conference that was fully dedicated for Amazon and, in particular, of course, e-commerce not just Amazon. I met the World Deaf team in Istanbul a couple of years ago and I said, guys, come on, let’s do it in Dubai. So that’s how it got started, and the World Deaf Dubai conference is also fully supported by Dubai Commerce City and the Dubai government as well. So this wasn’t an initiative that was done without the support of a lot of different people, and we’re very excited that this is the second day and I think it’s awesome.

Bradley Sutton:

Yes, yeah, I’ve had a great time. I spoke a couple of times. Shivali is here speaking, but the reason I’m having you back on the show is we have you back. Just like the Maldives honeymoon is once a year, we bring Crystal back once a year to talk about Amazon UAE and now, you know, lately as of last year, we started talking a little bit about Amazon KSA, which is Saudi Arabia. So let’s just talk about what’s new Like is there anything major changes or innovations in these two marketplaces you can tell us about since the last time you were on the show?

Krystel:

First of all, it’s a big honor. Thank you so much for having me as a recurring guest. It’s not easy to be. You know everybody wants to be on the Serious Seller podcast and on your show, and because we all love it so much and we love you, you know that, yeah. First of all, I think the last time we spoke, I think my message is always the same this part of the world, and, of course, Amazon as well, is emerging. Let me just give you a few numbers, because I love numbers. We see sales in terms of e-commerce growth growing at a rate of 12% year on year, which is incredible, because you don’t see these numbers anywhere in the world, so to see them here is great. Additionally, the thing is it’s always been, and it still is up to this day, a market where you can easily penetrate, get started, rank quite easily and really become a substantial seller within just a few months, of course, taking into consideration that you’re selling the right product. As always, it’s just a lot of growth here, and it is a part of the world that is somewhat unknown to most of your listeners and viewers, of course, but it might be something that you want to explore in 2025.

Bradley Sutton:

So what about the makeup of sellers, like I’m sure it’s evolved over years? As far as the percentage of how many people selling here that are local versus foreign sellers selling here, what would you say that? I mean, obviously you don’t have the exact number, but what’s the general breakdown, would you say?

Krystel:

That’s a beautiful question. One thing to note is that the region here is predominantly made out of expats. So predominantly and you’ve seen this with every time you visit predominantly we’ve got a lot of expats living here, lots of different nationalities, and that’s the makeup of Amazon sellers as well. However, to answer your question directly, there are around I would say 40% of the sellers currently on Amazon either UAE or Saudi are not based locally. By that I mean brands that are coming in from the US or coming in from Europe because they see that opportunity. And there is an opportunity because when you’re early to market and you do know how inherently to sell on Amazon, you’ve tested your products, you know how Amazon operates, you have first to market advantage, which basically means you can get market domination quite easily because you know how Amazon works versus somebody that’s starting off from the market here, learning as they go.

Bradley Sutton:

Okay, so let’s take that percentage of people who are selling here from overseas, be it Europe, be it USA, Australia, wherever what’s some of the basics? I mean, we could probably have a two-hour episode of you have to have this documented. But what are some of the basics of what a seller needs to have? Like, for example, in America TikTok shop. If you’re a foreign company, you kind of can’t sell on TikTok shop unless you have an employee that has a social security number in the US and so that’s kind of like full stop. You’re like, unless you have that, you can’t do it. Are there any like really strict requirements like that for selling in Dubai? Like you have to have a local bank, you know local business entity, stuff like that. Our listener is in UK, our listener is in California. What do they need to know?

Krystel:

You’re going to love this. You’re going to love this, guys. The barriers to entry are very, very simple. You don’t even need to have a local business license. You could use your US LLC, your UK LTD, your German I’m guessing LLC as well yeah, your German company, your company that you’re currently using to operate your Amazon store. You use that and you get started. The only additional thing would be taxes. The UAE doesn’t have any personal income tax, but there is the value added tax, which would be sales tax equivalent in the US. So you would need to just register with the FTA, the federal tax authorities here, get yourself and, by the way, just as a side note, everything that I’m saying about UAE is the same thing for Saudi Arabia, which is also a very great market for Amazon you would just need to get a VAT number, get yourself registered, and then VAT, or value added tax, is a tax where you collect it from the customer, you pay it back to the government, and it’s just 5% in the UAE and 15% in Saudi Arabia. That’s it. So that’s why you can easily get into the market. Now, of course, just like you said in the introduction, there are a lot of Amazon sellers that are now based here because of the taxes, so there is double taxation maybe. So if you’re operating with a US LLC, you have to look into that. However, you can also later on register a business license here and operate your store with a local company here or in Saudi. That way, you can bypass any additional taxation that you might be paying at home.

Bradley Sutton:

Okay, all right. So that’s interesting. Now you mentioned, you know, like obviously, Saudi Arabia and UAE are connected. As far as the marketplaces Now in general, you know, at Helium 10, we call it like tokens. You know it’s one token for North America, which actually includes Brazil now. So like if you connect your token in North America to Helium 10, that includes Canada marketplace, Mexico, US and Brazil, and then that’s like one token, like with Amazon, like one account, and then if you can register in Europe, but then you’ll be across the board like UK, Germany, Belgium, Italy, etc. That’s part of like the Europe token. And there’s like an Asia token. I think it includes, like India, Japan, maybe Australia, now UAE and Saudi Arabia. They’re connected to each other. But is that like considered part of the EU token? Is it considered part of Asia or are any other marketplaces connected to it or is it separate?

Krystel:

On Helium 10, I believe it’s part of the currently, because Helium 10 only operates right now or serves, let’s say, the UAE market. So I believe it’s under the European token. However, on Amazon, it’s a token in and of itself and it’s under the Middle East token, or I call it umbrella. So you’ve got the United Arab Emirates, Dubai, where we are at right now. You’ve got Saudi Arabia, as well as Egypt, also part of this token called Middle East.

Bradley Sutton:

Want to check estimated sales for products you see on Amazon? Or maybe you want to instantly see how many listings on page one of a search term result have the actual search keyword in the title? You can find all of these things out and more with the Helium 10 Chrome extension tool X-Ray. More than 1 million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/X-Ray. H10.me/X-Ray. All right, so now? Um, somebody you know I actually was in Amazon Australia at an Amazon event and somebody there. I’m not sure if it’s 100% accurate, but they had said that actually Amazon Australia was the number one growing as far as percentage-wise in Amazon, but they were saying number two might be KSA, like it’s growing pretty fast. Does that sound like it could be right?

Krystel:

It’s certainly right. Saudi Arabia for anyone that follows news, global news is a country that’s expanding exponentially. So yeah, I’m certain.

Bradley Sutton:

We’ve talked about this in previous years, episodes about like the language base. So UAE is mainly an English based platform, but Saudi is the main default language. Is it Arabic?

Krystel:

Yes, and I have some updates about that as well. Yeah, so Amazon, as of us filming this video a couple of months ago, have Arabized the platform, which basically means the issue that Amazon was facing was there was no such thing as Arabic keywords, even though people would, of course, search for products using Arabic. What Amazon would do is they would translate that word into the nearest English keyword and then show you the products. Obviously, for anyone that knows different languages, it’s not going to be perfect, because the way that you speak slang in one language might be completely different. Hence now, what Amazon has done they’ve taken on the mission, because the Arabic language is not an easy language. There’s multiple dialects as well, and they’ve Arabized the website. So now I would say, yes, people do use Amazon in Arabic, both here and most predominantly in Saudi Arabia, and English, but now sellers are also able to focus and target customers using Arabic keywords as well.

Bradley Sutton:

So let’s say I originally made my listing in UAE, in English obviously, and then I’m assuming in Seller Central it’s kind of easy just to activate Saudi marketplace, just like it is in US, if you want to go to Mexico and Canada. So if my I was about to say Dubai, if my UAE listing was in English, and now I activate that ASIN in Saudi, does Amazon automatically translate it or do I need to give the listing myself in Arabic?

Krystel:

So the backend, Amazon Seller Central, which we know and sometimes don’t love, is predominantly in English. So you use it in English and you can change it and use it in Arabic. So that’s fine. In Dubai as well as Saudi, the listing is automatically changed into Arabic. You can make a few changes to it. But Amazon’s what do I call it? Translation maybe Amazon’s translation is great for the listings. In Dubai or the UAE as well as Saudi Arabia, the customer can switch, toggle between languages. So the customer interface is either in English or in Arabic and, yes, the listing changes.

Bradley Sutton:

What about the size of the marketplace? As far as generally, obviously there are some products you know that might sell more in one marketplace over the other. But if you were just to take the average you know, like, for example, in the US, on average it’s at least, you know, two to three times, if not four times, bigger than the next biggest marketplace like Germany. As far as if I’m selling a product in US, if I’m selling a Walmart maybe average, maybe it’s only five or 10%, whatever is my product on Amazon. So let’s say I’m selling a product in the US, let’s say I’m selling a product in Germany, and of course, not considering demand. I mean, obviously, if I have a shirt that I’m selling in Germany that says I hate Dubai, that is not going to do very well here. So forget about that. Let’s just pretend that the demand is similar. What could I expect? As far as sales, is it one-tenth of USA, one-twentieth, one-half of UK? How do you tell potential clients about what to look forward to?

Krystel:

That’s, for me, probably the con of this market the size. So size is small just simply because of the population. So the population of the UAE is around 10 million, maybe 11. The population of Saudi Arabia is about 33, 36 million approximately. So these are small countries and inherently, obviously, even if Amazon is, which Amazon is the market leader, there’s still a potential size. So what I see from the sellers that we support and we help come from their European markets or from the US markets into the Middle East, is this market gives them around 20 to 25% of their current sales on Amazon, US as an example. So that’s what to expect. However, one more additional thing that I’d like to add Amazon here, as well as in Saudi Arabia, most customers, when asked why do you like to buy products from Amazon? And it’s for the convenience. Not because, oh, things are cheaper, oh, everybody likes a good price, but it’s mostly for the convenience. Hence, why no? You can’t sell your product double or triple of what you can sell it in the US. Of course not, but still, price is something that you could maybe be a little bit higher than you would be in other, more mature markets.

Bradley Sutton:

Now, if I’m selling in these marketplaces, I’m assuming, since this is the first, I’m assuming the FBA warehouses are here in UAE. But now if I want to expand to Saudi, do I need to now import directly to that country or it’s fulfilled from my inventory that is in UAE?

Krystel:

Unfortunately, no, there’s no connection. They’re two separate kind of entities. So, yes, you would need to, but it is easy because the countries share a border. So you could easily ship your products from the UAE to Saudi Arabia just truck by land. It takes one day, it’s not a complicated thing and that’s what we normally advise sellers, because the rules and regulations of the UAE are quite simple for European or US based companies to get into the country. So make your base here in the UAE and then expand throughout the region wherever you want to go and one of those places would be Saudi Arabia then expand throughout the region, wherever you want to go, and one of those places would be Saudi Arabia.

Bradley Sutton:

How many people who you know about, who sell here, use like FBM, or is everybody 100% FBA? Or do some people have like 3PL warehouses where they’re maybe fulfilling from their own warehouse or their own house or things like that?

Krystel:

There are a lot of fantastic 3PLs. Any infrastructure, anything that you need as an e-com and Amazon seller is already existing and it’s exactly what you would expect from someone in the US or European market, so worry not about that. The reason why most sellers use FBA is because, just like I mentioned before, when Amazon gets into a market, they obviously want sellers to come with them, so all of the charges are a little bit lower. There’s no additional small charges that you pay in the US and stuff like that. It’s only an FBA fee, even no removal fee. But, with that being said, the main reason why most sellers opt for FBA is that the funny statistic is 60% of customers here in the UAE, as well as Saudi, are prime members and 20% use somebody else’s prime account, so it’s almost 100%. That’s why people would. It’s much better to sell FBA, but you have both, and you have also a lot of 3PLs that are on SellerFlex, which means they can provide the FBA services, but just externally to Amazon.

Bradley Sutton:

There are a lot of, as you said, you know expats here, and especially people who are Amazon sellers, who move here for tax purposes. So what are those tax purposes like? What are the benefits of moving here if you can handle the ridiculous heat?

Krystel:

So there’s no income tax, no personal income tax. So that’s a big thing, especially for anyone that’s listening or watching from Europe, because that’s a big thing. No personal income tax and corporate tax is just 9%.

Bradley Sutton:

And then, how long do you have to be here to qualify as being a resident, to qualify for that?

Krystel:

I think it’s based on. I believe it’s based on your home country, Because some countries, if you live outside of the country for, let’s say, 6 months, then you can claim you are a resident of another country. So I believe it’s related to where your original country is.

Bradley Sutton:

All right Now, before we ask for your last strategy of the day. How can people find out if maybe they’re inspired by this? Like man, I need to go ahead and dabble in this market. How can they find you on the interwebs and reach out?

Krystel:

Interwebs. I like it. So we put out a lot of content, as you know, Bradley, about the region here, how to get into it, how to sell, how to everything you might require. So, primarily, I would suggest that you find us on YouTube, Amazon Sellers Society, or you can just search on Google. We pop up our website or anything. You can reach out to us. We’re happy to assist you and help you with anything that you need.

Bradley Sutton:

Awesome, awesome. And who donated this amazing, like little podcast space to us? What’s this company’s name? And then also give us your last strategy of the day.

Krystel:

The name agency just set up this podcast for this podcast studio and you’re the first person to use it, guys. So thank you so much for the name agency. They’re based out of Dubai Commerce City as well. Thank you so much to Tala for helping us set this up.

Bradley Sutton:

And your strategy of the day.

Krystel:

Strategy of the day. Well, you know, everything I talk about is Amazon, Middle East, believe it or not. My strategy is very simple Add a video, because what we see here in the UAE by simply adding a video, a user-generated content video, to your listing, you’re able to increase your sales by 20%. Imagine that.

Bradley Sutton:

I love it. How cool is that? Pretty cool, I think. All right, well, Crystal, thank you so much for joining us. We’ll definitely have you on next year as well to see what’s going on, and I’m going to try and see if maybe some others are going to come on this podcast too, because there’s so many different sellers here. But we’ll definitely be bringing you back to let us know what’s new in Amazon. Middle East region.

Krystel:

Perfect. Thank you so much, Bradley.

Bradley Sutton:

All right, Next up, we’re still here in Dubai. We’ve got Abdallah here. Now Abdallah, I don’t know much about you. I just met you yesterday. We’ve done videos before, like on YouTube before. Where do you live now?

Abdallah

Right now I live in Egypt, but I live in the United States on Amazon.com.

Bradley Sutton:

Okay, well, is Egypt where you born and raised?

Abdallah

Yeah, I’m 26 years old and I spent all my life in Egypt. I’m living beside the pyramids of Giza, so I’m currently living in Egypt.

Bradley Sutton:
 
Okay, all right. Now, what did you study when you went to university?

Abdallah

Right now I’m still studying because I dropped down three years of university to watch the Project X especially. I started to sell on Amazon in 2020. At 2020, I was in the third year of computer engineering and right now I’m still in the third year. Because right now I’m focusing more on my Amazon business? Because when I started, it was very difficult the COVID I failed my first two products. Then I decided to learn more. I know that there is money in this business, but I don’t know how.

Bradley Sutton:

Hold on. So you said you failed your first two products. What was your first two products?

Abdallah

Okay, my first product was a charcoal bags odor absorber. It’s a very, very good product because it’s like an odor natural odor eliminator. I differentiated my product very well, but my point was I’m spending too much on advertising and more than my sales. And when I started to sell on Amazon, especially in the COVID, I watched all the content on English and Arabic and I learned from all people about the criteria to choose product. And all people say you have to choose products that have a high demand. If you like, open Helium 10, see that the first 20 sellers are making good money or, let’s say, selling 500 units and at the same time, they have low number of reviews the older criteria of research. That means that the product has demand but low competition. My product was perfect to this criteria but I failed. The second product it was a t-shirt ruler. It’s like a ruler help people to align the print or design on t-shirt and the highest number of reviews for any seller was 10 reviews only. It was completely new product. Everyone is doing at least $10,000 per month, but I also my first product. I made money, but I lost. The second product I didn’t even make any sale. So I started to learn from my mistakes and I found that the criteria that I followed about product selection it’s wrong or maybe it’s not wrong, but it’s outdated because business on Amazon it’s changed a lot, especially from COVID and two products that I found has low number of reviews, but still there is competition. So that means for me competition on Amazon not only about number of reviews, but it’s about how relevant or how many relevant sellers are selling under the super exact keyword. Not only about number of reviews, but it’s about how relevant or how many relevant seller are selling under the super exact keyword. When I started to decide that I need a product that no one is selling, I found Project X and to be honest the first time when you watch a Project X, there is hidden gems. You won’t notice these hidden gems in the video. When you watch Project X in the second time, I thought, yeah, they are talking. The only one percent of people may notice some hidden gems in the video, but you and Tim Jordan thanks to you, because this is the only source on YouTube and internet about how to really find a product that no one is sell. After I watched Project X, I decided I joined the private group and send him a message on Instagram hey, I am here because I need to find a product like Project X. I was going to university but not attending my lectures because my parents at this time they told me go to university. I was skipping my lectures and watching the videos, the videos, and I found a product that really has a super relevant keyword, 15,000 search volume and only one relevant seller Amazon. Any Amazon keyword has 48 listing or 48 seller, only one seller, and he is doing 150,000 per month.

Bradley Sutton:

How did you find the product?

Abdallah

Okay, at this time it was Pinterest product research. Right now, I have made like a new criteria or new method to find through Pinterest. I have like a sequence of three stages. The first one, like you said in project x, find a niche, brainstorm any niche, but at some times maybe you get stuck in two or three niches but you don’t have uh, you cannot brainstorm more niches right now what I do is very simple you have ChatGPT and you have Amazon.com. Go to Amazon, go to the bestseller, pick any category, let’s say home and kitchen and go to ChatGPT and tell him I need you to split test this category into divided to 200 sub niches. Then you choose a category that you can have a product from it. Like if you yesterday in my presentation I introduced a product it’s called this cobalt diffuser has like 3000 search volume, I think, and only six sellers. How I found this product? I went to Amazon, found car accessories category. I went to ChatGPT, and he started to give me a lot of ideas. One of the ideas is flash drive. So flash drive, it’s only flash drive. You cannot have a shaped flash drive or shape like a real something in real. So I found a car aromatherapy diffuser. So first of all you have to pick a niche. Especially in the United States, people are buying cool products or shape the products like a real thing. I took the diffuser keyword. I went to Pinterest. Don’t go to Pinterest and type diffuser, no type cute diffuser, funny diffuser, unique diffuser. Because I see the trend right now is going to the funny products and cute products, especially on Pinterest and Etsy and TikTok, especially TikTok shop. I wrote Cute Diffuser on Pinterest. There is no software, but you have to stop on any product that the image itself has a keyword. Like if we go to Pinterest and type funny rug, you will see a lot of rug but you will see a rug. It’s shaped like an Uno card. So if you don’t know the product, but what is the first keyword that came to your mind when you see the product on a rug? That’s it. Pinterest, that did its job. Go to amazon. You have to find three or two things. First of all, super relevant keyword. It’s very important to have a super relevant keyword and it has a demand. I see if you have like two keywords, have a total search volume, let’s say 1000. So the number of sellers for this product is zero because the demand itself is so low. But when you are the only seller selling this product you can make good money. Let’s say you are making $100 per day in net profit. It’s easy If you have search volume from 2000 to 5000 search volume, maybe you can have like 10 maximum for me, 10 sellers. But the most important to find a gap between those sellers to enter, like I know a product. It’s called a cow cheese slice holder. It’s a very good product. Only two sellers are selling. But I didn’t decide to enter the product because I cannot differentiate it. I cannot add more value. People sometimes are mistaken in differentiating the product. Maybe you are selling notebook. I want to differentiate my product, I will add a pen. No, this is what you did is increasing the cost, but you didn’t give any value to the customer. So you have to find a good search volume 1000 search volume, but no one is selling. Or 2000 search volume, up till 5000. And you have to find a gap to enter the market from this gap maybe the gap just main image and you have make a differentiated box, a colorful box, and put it in the main image, maybe adding something unique to your product. But this is the main criteria that I use.

Bradley Sutton:

And so you know you originally, you learned you know more strategies from Project X. You went to Pinterest, you found this product using similar strategies and then now you know we’re just finished 2024. What was your total gross sales this year across the Amazon platforms?

Abdallah

This year it will finish at 500,000. This month was 120. And I will tell you something it’s a very niche brand. The 120 we did this month, almost 80% it was from one product. No one is selling this product and what I like about selling a low competition product is that you can raise the price. When raise the price, the sales it’s increasing also because what I did I’m normally I sell the product at 25. On last of October I increased my price, so when I can do prime exclusive discount, I raise my price from 20 to 30 and each day my sales are. I will tell you also something Amazon has lost 3000 of my units in the inventory. I made a case and then they told me they found the product but it’s in the transit. So people are buying in the Black Friday and the delivery will be half of December and I was selling 300 units a day from this product, especially when people know that the delivery is late. This is good. When you sell a product without competition, you own the market, but it’s not easy to find a product, to be honest.

Bradley Sutton:

Now, when you have a product that nobody is selling kind of like we did in Project X with Coffin Shelf and Wooden Egg Trays we did test listings just to make sure that there is demand. Because if you’re selling a product that already has existing competitors, you can see, you know which keywords is the ones. But when you don’t have that, you’re kind of like guessing. So how do you lessen your risk? Are you doing test listings or you’re just so confident with your data that you know it’s going to work, even though nobody else is selling that same thing?

Abdallah

I don’t do test listing. What I do is like buying 300 units. But what I don’t like about test listing? Because you won’t have a good images. So maybe you have the good product but your images is bad, so your conversion rate is so bad. So what I do is buying 300 units. It won’t cost too much and make a perfect listing if you see a demand from this product. Last year I launched two products. I bought 500 from each one. One failed and one succeeded. So I test with 300 units. This is the test phase for me.

Bradley Sutton:

Okay, excellent, excellent, but still, if you don’t have enough money for 300 units or that’s a big risk. Buy 5 or 10, like we did in Project X, and that might be good. Now, if people want to find you on the, on the internet out there, like your content I know you do a lot of Arabic content. How, uh, where can people find you out there?

Abdallah

Okay, uh, my name is Abdallah Hesham Abdallah. You can type it in YouTube and also link it in and other social media pages. I do content about Amazon FBA, especially in the Middle East, but maybe I can do also content in English. So that’s it.

Bradley Sutton:

All right, one last 30-second strategy you can share with our audience today.

Abdallah

Amazon. It’s all about keywords. It’s not about products. When you select a product, you have to make sure that there is a relevant keyword Like can I get 30 seconds?

Bradley Sutton:

Okay, we can make it 60. 30 seconds times three.

Abdallah

Okay, one client reached out to me. She’s selling baby silicone set. Is baby silicone set a super relevant keyword to a product? No, because when the customer say baby silicone set, so the idea for me to find a product that is exactly described by a single keyword. This is my tip. All right, awesome.

Bradley Sutton:

All right, well, thank you so much, and we’ll reach out to you next year, and then maybe, finally, you’ve made enough money on Amazon. You’re just going to go ahead and give up completely your university career.

Abdallah

Yeah, so thank you, Bradley, for having me, and thank you for all your help for Amazon community and especially for Project X.

Bradley Sutton:
 
Awesome. Thanks a lot.

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