#173 – How to Do Next Level Amazon Keyword Research – Bradley Sutton

You’ve heard it before. When you’re selling on Amazon, everything starts with keywords. You might think you know exactly how to describe a certain product that you’re trying to sell on Amazon, but keywords are what will tell you HOW your customers search for those same products.

Today on the Serious Sellers Podcast, Helium 10’s Director of Training and Chief Brand Evangelist, Bradley Sutton presents a next-level Amazon keyword research masterclass.

In it, you’ll learn how to use keywords to match your prospective buyer’s expectations, all about Bradley’s “dream” filter and why Helium 10 is considered the Bugatti of keyword research.

If you’d like to read Bradley’s latest blog post on next level keyword research, you can check it out here.

In episode 173 of the Serious Sellers Podcast, Bradley discusses:

• 02:32 – Fulfilling a Need for Amazon Customers
• 03:46 – Translating a Shoppers Need into Keywords
• 06:40 – The Bugatti of Keyword Research
• 09:32 – The Keyword Has to Meet the Customer’s Expectation  
• 14:16 – Casting a Wide Net
• 16:53 – How Competitor Rank Average Helps Complete the Circle
• 18:24 – Putting Helium 10’s Advanced Rank “Dream” Filter to Use
• 22:37 – Expanding Out Your Search Parameters
• 26:29 – Keywords Help You See What Customers Really Want  
• 29:33 – Using PPC Test Listings
• 32:13 – Keyword Tracker Lets You Look at Cause and Effect
• 37:16 – Selling Globally? Foreign Keywords are Crucial  
• 40:16 – Bradley’s 30 Second Tip

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
• Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
• SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.