#623 – From Amazon Influencer To Amazon Seller

Gracey Ryback from Deal Cheats, the TikTok and Amazon Live sensation with over a million followers reveals her transition from a successful influencer/content creator to Amazon seller in our latest episode. Gracey shares how her initial venture into sourcing products from China provided key insights, eventually leading to a strategic pivot towards U.S.-based suppliers. Her story is not just about product sourcing, but about understanding the intricacies of e-commerce from a seller’s perspective, enabling her to connect deeply with other aspiring entrepreneurs in the industry.

Forget traditional advertising methods—Gracey explains why she swerves around Amazon PPC, favoring the power of external traffic and influencer marketing to launch products organically. We dissect her strategies for breaking into saturated markets, utilizing influencers and deal sites to propel organic traffic and product visibility. With practical advice on setting lucrative discounts that draw customers while keeping profit margins healthy, Gracey provides a replicable blueprint for launching products without sacrificing profitability.

Dive into the world of influencer marketing on Amazon as Gracey discusses the tools and platforms that make content creation and brand collaboration seamless. From Helium 10 Xray’s influencer mode to utilizing other platforms, Gracey shares how repurposing content can maximize reach and revenue. Balancing the demands of being a creator and Amazon seller isn’t easy, but with Gracey’s insights on work-life dynamics and leveraging multiple platforms, listeners will gain valuable knowledge on how to thrive as both a creator and a seller.

In episode 623 of the Serious Sellers Podcast, Bradley and Gracey discuss:

• 00:00 – Gracey’s Amazon Selling Journey
• 06:59 – Organic Product Launch Strategies
• 08:53 – Uniqueness and Potential for Success
• 13:01 – Product Promotion and Brand Expansion
• 15:10 – Maximizing Influencer Income on Amazon Live and TikTok
• 18:10 – Best Helium 10 Tools For Amazon Sellers
• 25:53 – Alternative Revenue Streams for Creators 
• 26:05 – Creator’s Work-Life Balance and Platforms
• 28:48 – Daily Routine and Content Creation
• 34:10 – Influencer Tools for Amazon Success

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.