#621 – Amazon Keyword Tracking Masterclass

What if you could revolutionize your Amazon-selling strategy with just a few clicks? Join us in this episode of the Serious Sellers Podcast: Seller Strategy Masterclass, where Bradley Sutton, Helium 10’s VP of Education and Strategy, explores the transformative power of Amazon keyword tracking. He dives into the Helium 10 Keyword Tracker tool, unlocking its potential to not only monitor your organic and sponsored keyword positions but also to outsmart your competitors. This episode is packed with insights on how mastering keyword tracking can be your game-changer in boosting product visibility and sales on Amazon.

As we navigate through the complexities of keyword tracking, Bradley emphasizes the importance of optimizing your Amazon keyword tracking frequency. Imagine having a comprehensive understanding of your product’s visibility by monitoring keywords more than once a day. He guides you through the setup process, from tracking individual product variations to employing Helium 10 Keyword Tracker’s boost feature for hourly updates. You’ll learn how to fine-tune your tracking preferences, allowing for precise data collection and informed decision-making that can elevate your Amazon game.

Visualize your rankings like never before with the new Heat Map feature, offering a clear picture of keyword trends over time. In this episode, Bradley also discusses the significance of competitor analysis and the strategic use of automated keyword tracking. By adding competitors’ ASINs and tracking them diligently, you can gain a competitive edge and refine your Amazon PPC campaign’s bidding and pricing tactics. Listen in to discover how leveraging Helium 10’s advanced keyword tracking tool can empower you to make smarter decisions, ultimately leading to increased sales and enhanced Amazon product visibility.

In episode 621 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 – The Importance of Amazon Keyword Tracking 
• 01:24 – Introduction & Overview to Helium 10 Keyword Tracker
• 11:33 – How to Track Your Amazon Keyword Ranks Daily Or Hourly
• 19:01 – How to View Keyword Ranks On A Heat Map
• 23:51 – How to Track Competitor Keyword Ranks
• 26:45 – How to Add Notes and Tags To Keywords
• 29:41 – How To Automate New Keyword Suggestions
• 33:00 – How to View PPC Data On Your Keywords

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.