#440 – Advanced Amazon Market Tracking & Walmart Listings

Video of the episode at the bottom

In this exciting episode, Shivali Patel shares her personal Amazon-selling journey while working with Helium 10 and how she represented the USA at the Miss Supranational competition. She also shares valuable insights and tips on Amazon and Walmart selling. Learn how to sell books in Amazon KDP, her step-by-step product strategy, and how build your Walmart listings properly. Plus, she also walks us through Helium 10’s Market Tracker 360 tool and how it can be a big asset for large brands and agencies. Whether you’re an experienced seller or just starting out, this episode is a must-listen for anyone looking to succeed in this industry!

In episode 440 of the Serious Sellers Podcast, Bradley and Shivali discuss:

• 01:25 – Shivali’s Highlights While Working In Helium 10
• 02:20 – Talking About Her Amazon Selling Journey
• 04:45 – Selling Books On Amazon KDP
• 05:30– How To Find Freelance Writers For Your Books
• 07:45 – Step-By-Step Product Research Tips From Shivali
• 09:21 – Finding Chinese Suppliers Here In The US?
• 11:01 – Representing The USA On A World Class Beauty Pageant
• 13:00 – Starting To Sell On Walmart.com
• 15:12 – How To Build Your Walmart Listings Properly
• 17:11 – New Walmart-Selling Content Series: Project Expansion
• 19:00 – The Difference Between Market Tracker & MT360
• 22:00 – A Walkthrough With Helium 10’s Market Tracker 360 Tool
• 32:30 – How To Get A Free Demo For MT360
• 32:45 – Shivali’s Healthy Habits & Hobbies Outside The E-commerce Grind
• 34:15 – Listen To Shivali’s Podcast

Transcript

Bradley:

Today Shivali’s back on to talk about her personal Amazon selling journey the last couple of years, what she learned working on a Walmart listing case study. Details on a cool tool that’s exclusively for very large brands and agencies, and even how she represented Helium 10 as Miss USA at an international beauty pageant. How cool is that? Pretty cool I think.

Bradley:

Are you an agency enterprise-level seller or an eight or nine-figure seller and need advanced analytics Market Tracker 360 might be the product for you to get a demo of Market Tracker 360, go to h10.me/360. That’s h10.me/360. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got somebody who’s been helping sellers around the world here for now, just two years, just past her two-year anniversary here at Helium 10. Shivali, how’s it going?

Shivali:

It’s going good. How are you?

Bradley:

I’m doing just delightful. Thank you. Now let’s just, first of all, before we hop into what we’re gonna talk about, which we got a wide variety of topics ranging from Walmart to advanced analytics for large brands and more let’s just catch up with you a little bit, two years you’ve been here. Like what are some highlights from your time here at Helium 10 now that you’ve been here A little bit?

Shivali:

It’s definitely hard to quantify my highlights, mostly because there’s been so many peak moments. I’ve had the opportunity to connect with amazing individuals in the industry, learn a lot about Helium 10 tools and then also just about scaling your business. So it’s been really neat to go from being somebody who was just getting into selling on Amazon all the way into connecting with really powerful people that have achieved incredible heights of their business or even exited.

Bradley:

Yeah, absolutely. Now, you yourself actually decided for a while at least to kind of like stop selling the product that you did have. So I think that’s important that some sellers are just like, Hey, I’m just gonna keep going even though it’s not working out this product got too competitive, but I’m just gonna go ahead and lose money. But what were some of your thoughts? Like what led you to say, you know what, I’m gonna stop selling this product or just sell out and then gonna regroup at a later time?

Shivali:

So when I was first getting into the product I was selling into the category I was selling, there was a really good profit margin. I think it was at about 40% to 45% profits. And that was with a gap kind of built-in case I needed to spend more on ads. And maybe there was some time for inventory storage because I wasn’t quite approved for Amazon selling on Amazon just yet at the time. But unfortunately for me, there were about nine or 10 months, and I think I had talked about this the last time I was on the podcast, but there were about nine or 10 months where I just had my inventory sitting in storage. And so by the time that I got into that field, it was a drastically different landscape. And so I had to make some business decisions of, okay, well, like, yes, I still have some profits left, but it’s not really as great as I want them to be.

Shivali:

And then the competitors, there were so many more competitors, and of course, that changes the entire outlook of your business. So looking at the numbers, and then by the time that I was really starting to sell out of that inventory, I decided that I didn’t want to stick in such a competitive field where I would be losing money day in and day out as much as I love the product, as much as I know it was a high-quality product. And of course, if I had continued throwing money at it, yes, maybe in the long run it would’ve become profitable. I have definitely talked to people in the industry that were like, oh, my product just became profitable and it’s been maybe two years that they’ve been in that season.

Bradley:

That season. Okay, now that’s a little extreme to wait to lose money for two years before profit.

Shivali:

I literally just heard this. Somebody was selling on Amazon and their product just became profitable after two years, which is a really long time. And for me, it’s just not what I wanted to do. So I made the executive decision to stop selling that product, not placing any more inventory for it, but I am in the process of relaunching and I’m quite excited about that.

Bradley:

Cool. You haven’t stopped selling books on Kindle this whole time. You’re still doing that, right?

Shivali:

Yes, correct. Yeah, so I do have a couple of books of my own, but I also publish Ghostwritten books, so books that I have hired writers to write because it’s very much similar to a physical product. Do you find a niche that you could do well in? You get a book written, you make it better, and then you of course get it posted, uploaded, and then advertise or drive traffic to it.

Bradley:

I don’t even know you did that. So like you have an idea of, of something that you think would be good, but since Bradley works you to death, then you don’t have enough time to write it yourself, I guess. So then you actually, like, what do you do? You find a writer and then you tell them your ideas and then they write it for you?

Shivali:

It’s very much like being an employer and finding somebody to do that job for you. So I usually post something on Upwork. You can use Fiverr, but Fiverr I typically use for maybe book covers. Upwork is where you make a job posting and you’ll have writers apply for it. You tell them what you’re looking for. Maybe you want a long-term relationship, which I definitely have had writers, I use time and time again. But also you can do maybe one-off projects and then just input in, you tell them what you want, maybe you provide an outline, you give them some milestones, say, Hey, like, I wanna check in with you after you’ve written X amount of numbers or X amount of pages, and then you’ll take a look, you’ll proofread it, or you can give them kind of input of what you wanna change and then work towards a second and the third milestone, depending on however many milestones you wanna have.

Shivali:

But yeah, that’s how you build out a book without necessarily taking all of your time. If you find someone who’s in a different country, of course, you can do it for a lot less and you’re still paying them the right amount for their work because they’re in a different country. So I do believe in the ethics of that business and making sure that these people are paid for the work that they’re doing. But it’s definitely a lot more affordable for us in the United States, maybe just to get that product out. It’s about the ROI, right? How fast you’re able to write that book and get it published

Bradley:

And impossible to lose money. Or at least I mean, in the production, cuz you’re not investing in any inventory.

Shivali:

Yeah. If it’s ghostwritten, yes, it will be maybe like $200-$300, depending on how long your book is really. But then after that, you can absolutely drive free traffic to it using Facebook groups. You can use websites that already exist. I’ve paid before like $25 just to have my book included in an email listing, or not an email listing, but an email forward that goes out all the time to readers that are constantly looking for new books and it pays off even more, especially if it’s a very niche audience. So maybe if I have a book that’s ins stress management, maybe somebody who caters directly to self-help to a self-help audience, it’s gonna pay off a lot better.

Bradley:

Okay. Now I remember you actually talking about your relaunch of products. You had actually shared some of your ideas with me. Now, what were some of the ways that you were doing your product research? Like how did you approach it? You’re like, Hey, I know I want to get restarted with some private label products on Amazon as well instead of just books. So how do you approach your product research?

Shivali:

One of the highlights at Helium 10 has been learning just how much, how many different ways you can do product research. We have a lot of various tools here at Helium 10. We have of course X-Ray, you have Black Box, you have your Pinterest Trends Finder, you have the reverse ASIN searches you can do on Etsy. Well, I kind of employed all of them, so I went in and it’s a really exciting part of your business, right? Trying to figure out what you really wanna build your foundation in. So I actually did go into Black Box, kind of played around with the filters, made a short list of items. I also went into Etsy, tried to find things that were unique that I think could have some demand on Amazon. I also went into Cerebro, tried to see related things based on what was really appearing inside Black Box.

Shivali:

Or maybe even if I had taken a word that I’d found on Etsy and put it inside Magnet. There was just, just a multitude of different things that I had employed. And as I went into the validation process, kind of took a look at what the competitors look like, how many reviews there were, are there actually ways to amplify or enhance the consumer experience. That’s when I started to really narrow things down. And then of course you have the profitability aspect where I was looking to see how much it would cost me to source and with all the customizations, would it actually end up being green in the long run? Not to mention I did also attend a show as well. So that was my first time ever going to a trade show and it was a really, really, really exciting experience for me. I remember I put you and Carrie in a group and I was texting you guys like photos of the event cuz I was so excited. But I got to meet a lot of the manufacturers. I actually got to meet one of the suppliers that I had placed a sample order with, which was really cool.

Bradley:

This was here in the United States. You didn’t have to go to China for this, huh?

Shivali:

No, no. Sorry for the lack of context there, but yes, this was in the United States. It was in Chicago. I ended up getting a message from a supplier I had placed in sample order with, and he was saying that their company was gonna be at this inspired home show in Chicago.

Bradley:

Oh, so that’s, that’s how you found out about it. Was from that supplier that you got. Oh, okay.

Shivali:

Yeah, so he mentioned he was gonna be there, and so I looked into it and I’ve been wanting to go to a Canton Fair in China, but I don’t believe that’s on the horizon for me at this moment. So the Inspired Home show was a little bit of a quicker trip for me where I could still experience what it might be like to be in the midst of a bunch of manufacturers and just really have that one-on-one contact. So it was an amazing experience to really sit down with my suppliers and just make that connection in person. I also got to find some additional factories that would be willing to work with me to build a brand new product. And that also comes with a lot of really exciting opportunities.

Bradley:

Okay. All right, cool. So people might think, Hey, to meet Chinese suppliers you have to go to China, but sometimes they come here at different shows and expos. So it’s to something to look into. Alright, now one last thing. You actually got to represent the United States in a world-class beauty pageant. So like, first of all, there’s like Miss Universe, there’s Miss World, and then there’s like, what are the Miss Supernational, which is the one you did, and there’s like one other, like

Shivali:

Miss Grand International,

Bradley:

Miss Grand International.

Shivali:

There are five. Yeah.

Bradley:

So what you did is kind of like Miss Universe, but it’s like a separate what group or something like that?

Shivali:

Separate organization. Yeah, it’s the same way. I always explain it with parallelism to banking systems. You have Wells Fargo, you have BB&T, you have all these different banking systems. They have sort of a similar intentions, but sometimes they’re just different organizations. So for Miss World, Miss Universe, Miss Supranational, Miss. Grant International, all do somewhat of a similar thing, which is to bring together, together really ambitious women and men and they can compete and be offered an assortment of different opportunities that you otherwise wouldn’t have access to. I mean, that’s a massive stage with a lot of eyes on it. So it’s really cool to take community work that maybe you’re doing a cause that you’re really inspired about or even just be maybe given modeling contracts if that’s what you choose to do, and just have that platform to really elevate you to the next place that you wanna go to. So yeah, I did Miss Supranational and their whole motto is to inspire and to aspire. And it was really neat. It wasn’t something that I had been working on. I really did wanna represent the United States at an international level, but I didn’t know when it was gonna happen.

Bradley:

It was actually cool. I saw one of your videos there, you had a shout-out to Helium 10. Now you didn’t end up winning, unfortunately, the competition. But anyways you did Helium 10 proudly. Now bringing it back to what we’re here to talk about today. I wanted to first talk about this project that you did with Carrie. We had there’s this hemp case study product that I’ve talked about on this podcast. And other times I’ve shown, I’ve used it as an example about listing optimization and things, but they had never sold on Walmart. And you yourself, your old product, correct me if I’m wrong, but I don’t believe you ever sold that at Walmart. So this was like your first kind of entry into selling on Walmart, this little mini case study you and Carrie did, right?

Shivali:

Yes, it was, I was actually interested when I was taking a look at all the numbers on Amazon, on selling it on Walmart at the time, but they had a very different threshold for selling on Walmart at the time. They were looking for study revenue and you had to be selling for a certain amount of years. They were looking for experienced sellers and I think I was still getting started, so it wasn’t really something that was offered to me. Now that’s changed a little bit. They are a little bit more open with their application process and that’s why it was something that I kind of talked to Carrie about and she’s like, yeah, like you should start selling on Walmart. So I actually did apply myself and now with my new product, I’m hoping to send some inventory to Walmart and some to Amazon, which I think will be really, really good because Walmart is an expanding marketplace.

Shivali:

It’s the largest retailer in the world, but it’s also the second largest e-commerce marketplace that you can be on. And with that comes a lot of foot traffic. So with Amazon, you have I think about 1.9 million sellers, but on Walmart, you only have a hundred thousand sellers while the a number of consumers is still both in the triple-digit millions. So you have a lot more foot traffic per seller. And that of course affects your cost for PPC. It affects like how many people are really looking at your listing, and how many people you might be able to persuade with a great listing. And yeah, that’s one of the reasons why I considered selling on Walmart, but also we are doing this series because there’s so much potential for people who are already Amazon sellers to be on Walmart because they already know what to do. They already know how to create a great listing. So now it’s sort of just that transference of skills and expanding into a new marketplace to tap into a brand new consumer base.

Bradley:

Now you mentioned listings I would imagine that, was one of the main differences that you noticed like having experience making Amazon listings, making that first Walmart listing, like what are some of those differences? Because there are some people who mistakenly think, well, I’m just gonna copy bullet point for a bullet point, the title for title, description for description. I’m good to go, but that’s not the way they should do it on Walmart, right?

Shivali:

It’s not, of course, both of these platforms are very consumer-focused. They’re, they care about their customer experience. But as far as how you structure your listings, it is a little bit different. Walmart likes concise relevancy, which means that inside of their title, for example, they do want your brand name, they want your product name, but then also the attributes, but they do want it a little bit shorter. Their bullet points are a lot more concise. They don’t want keyword stuffing, which neither does Amazon, but sure with Walmart, you really have to pick and choose and then cater to the consumer’s understanding of that product. You have to encourage them to purchase. Whereas with Amazon, you do have a little bit more room to I have seen quite a few listings that do keyword stuff, and of course, you still want it to make sense, but Walmart is a lot more precise about it because they will kind of reduce your ranking for keyword stuffing.

Shivali:

So you’ll definitely wanna be more conscientious. They are similar in the sense of Walmart has Rich Media Content as opposed to A+ Content on Amazon, but you have to pay for the Rich Media Content, I believe. And as far as fees go, you do still have the referral fee, the fulfillment fee, and then whatever time you might end up spending to create that listing, and then the inventory you will want to send out to Walmart. So those are really the costs that are involved with Walmart. There are not really any monthly fees with Walmart outside of those, whereas Amazon still does have the 39.99 cents seller fee. Okay.

Bradley:

Alright guys, so if you guys are interested to learn like we highly recommend if you’re selling on Amazon already, you’ve got the product in the United States, it’s a no-brainer to give the Walmart platform a try. I remember Carrie I was talking numbers with Carrie the other day, and, and she’s got one product I, I believe that’s like outselling her Amazon product or the same product on Amazon like two to one. Now don’t expect that, but sometimes you never know. Not only will a product on Walmart sell well, but it might even outperform Amazon due to the level of competition. But at the very least in my experience I usually see like maybe 8 to 10 to 1 Amazon but, but hey, if you’re, if you’re selling a hundred thousand dollars a month on Amazon, it’s like, who doesn’t wanna sit sell another $10,000 a month on Walmart or $20,000.

Bradley:

So give it a try. By the time you guys are watching this, perhaps you’ll see the video series that Carrie and Shivali did go to the Helium 10 YouTube channel and you might see it, I think it is gonna be called like you just do a search for a Project Expansion, there you go. Project Expansion. Also on the last week of Freedom Ticket, we’re gonna have these videos in there. The last week of Freedom Ticket you’ll already notice is a whole bunch of videos from Carrie and different experts like Michael Lebhar talking about Walmart, but now she’s gonna add these videos there so you can see it in Freedom Ticket or YouTube check out project expansion where they took an Amazon product, made it live, send it to WFS, which is the Amazon or Walmart version of the FBA, and it showed the step-by-step process that you guys can follow so that that’s for newer sellers on Amazon, experienced sellers on Amazon.

Bradley:

But let’s talk, let’s switch gears. And you know, a few weeks ago we went to Prosper. I don’t know about you cuz you know, I wasn’t in your conversations with people, but for me this was the most I have ever seen. Kind of like one p very large companies we’re, we’re talking tens of millions of dollars of revenue just like come up to the booth like L’Oreal and like other huge brands usually, the prosperous show in the past, most of the people there, at least in my experience was like smaller sellers or you know, million dollar sellers maybe, but these are like a hundred million dollar brands and they were interested in like kind of like advanced marketplace analytics that then like the regular Helium 10 can offer. Did you talk to people like that as well?

Shivali:

I absolutely did. I mean, especially when you are a hundred-million-dollar brand, you have really big numbers kind of pumping through your business. You want to understand competitor performance at scale just so you can understand your market share, you can understand the individual ace and level performances, understand those benchmarks, and how they’re changing every single day, right? You have new competitors flowing in and outta your market and you need to stay on top of those things to make sure that you stay winning at the forefront of your field. And so we talked a lot about Market Tracker 360, which is our OG market tracker on steroids. That’s always what we’ve, what we’ve referenced it as. 

Bradley:

So you understand, what’s the main differences with the OG market tracker then?

Shivali:

Right. So the OG market tracker has more of a set-and-forget-it mentality. When you input, you can input, I believe it’s five keywords and then unlimited ASINs. But then after that you can’t really change those keywords and then you have to go through individually to mass mark products that you do or you don’t want inside of your market view. Now of course that’s great but there’s also not really access to the historical data or trends. If you have maybe fewer SKUs, then yes, it’s something that you absolutely can use and it’ll completely pay off cuz you can understand the competitor’s performance. You can maybe even use it to expand on your product line, find new products that would do well. There are a number of ways to use it. However, if you have a lot more SKUs kind of going through, then maybe something you’re interested in is dynamic tracking and then also a more granular view where maybe you can segment that information out into 1P and 3P sellers.

Shivali:

You can filter it down further into maybe the mid-tier price ranges that you’re interested in. Or even just seeing the revenue by brand year over year, the historical comparisons. You want access to two years worth of historical data and all of those things are possible with Market Tracker 360. So Market Tracker 360 really offers you the capability of mass marketing those products as they enter in automatically. And you can create your market view now with 15 keywords and unlimited ASIN so it’s a little bit more broader and then you could go narrower as you are really trying to figure out what you wanna look at inside of your niche, whether that’s subcategories categories if it’s filtered out by product title contains or does not contain it’s really up to you, but you now have the ability to apply really complex filters to hone in on what you are interested in, which is really, really cool and invaluable.

Bradley:

All right. Now, most of the people who are listening to this show are doing it without video. But you know, there are people who watch us on YouTube. So maybe if you can like, share your screen and give us a walkthrough of some of the differences and some of the insights you can get that are very unique with Market Tracker 360 again. And guys, if you’re newer sellers, don’t completely tune out. You know, this is something that you can set yourself as a goal. You know, there are sellers I know who are doing as small as two, 3 million a year on Amazon, who, who are using it. So this is a great goal so that you can understand the level of data that you’re gonna be able to see once you get a tool like this. But just Shivali keeps in mind that you gotta be a little bit more descriptive when you’re showing it even though you can see it on the video because there are a lot of people who might just be listening to this.

Shivali:

Absolutely. So when you’re inside of your Helium 10 account, you’re gonna go into tools and then click Market Tracker 360, which is the new and improved competitor intelligence tool. You can create a market in the top right-hand corner and when you do that, you’ll be directed to a page where you can like I said before, enter up to 15 keywords and as many ASINs as you want to define your market. Now we do have a threshold of a certain amount of search volume, so there might be a chance that you might click this and then some keywords will show up as red and that’s okay, you can just remove them and then simply kind of just modify that search. You can also select your products to add. So if you directly want to add some products that are already connected to your Helium 10 account, just click select my products to add and it’ll let you do that.

Shivali:

On the right-hand side you’ll see your market composition preview and it’s really just gonna help you kind of define your market at what you’re looking at based off what you’ve inputted. Now, anytime that you’ve already created the market and you go into Market Tracker 360, you’ll see a list of all the markets that you have and when you tap into one of these markets and our creation times are fairly fast, they’ll be created within 20 to 30 minutes of you actually inputting that data. I’m gonna click into a market I’ve already created, which is the puppy backpack carrier for small dogs. Right next to that initial market title, you’ll be able to select date ranges. So I’m taking a look at the last six months, that’s my preset, but this will apply to the entire page that you’re looking at. So up top you see the market performance.

Shivali:

This is based off those last six months cuz that’s what I have selected. I also have our insights board right underneath the area that shows you the top market share. So you see that these are the brands that really are dominating inside of the information that I inputted those keywords and the ASINs. I also have market unit sales and market revenue and how that’s changed from this set of six months to the last set of six months. Underneath that insights board I was talking about will show you brands, products, and categories. When you select one of those tabs, it will divide that information into top performing, fastest growing, and top declining. So maybe this is good for you just to make some broad overview conclusions. Maybe you see that for example you have my baby, the brand is ranked number five for revenue, but it’s also ranked number two for unit sales.

Shivali:

So that tells me a little bit of information about that price point compared to Amazon basics, which which is really dominating at the top of unit sales and revenue. If you go down a little bit further, you have your overall market. Now I will briefly kind of dive into this after I apply some complex filters, but just for now for those of you that are watching the video segment, you can take a look and see that this overall market chart really lets you break down all of this information that maybe you saw on the insights board or even that you have provided based off of the market you created. You can now go into revenue and then group it by let’s say your brand, your product, your me versus competitors or even your 1P versus 3P sellers. So you, this revenue grouped by none is really gonna give you that overall health trend line.

Shivali:

Maybe you’re an aggregator and you’re taking a look at whether or not this is a field that you are interested in exiting from or even just taking interest in. You can see that this is kind of going down a little bit, but overall it’s still up. You can also go into units and group that information by product brand, me versus competitors. Again, a lot of the same information, but what you’re really seeing is your revenue is on your y-axis, and your week, month, or year is on your x-axis. And then these values are are really your group by functions. So you’ll see that reflected in the products table right underneath. If you want to consume this information in a different way, you can digest it however you’d like. But I’m just gonna keep it here on a line graph.

Shivali:

You also have the stacked and bar chart I believe. You can also change that into a percentage if you would like, but I just have it set units grouped by-products and I’m scrolling down underneath that. You also have all your products. Now you’re taking a look at 17,080 products here, but this is the overall market view really with everything that’s dynamically tracking inside of it. So of course dog poop bags are not entirely the most relevant for the puppy backpack career carrier for small dogs. So let’s say I want to filter that out. All I would have to do is go into the filter right underneath the date range that we were looking at before and then you can input whatever you would like. If you want to click three p you can input a specific brand or exclude brands. You can divvy up into categories and subcategories.

Shivali:

Now I already have a filter preset and that filter preset is the dog carrier backpack, $25 to $50. And so the dog carrier backpack was the product title contains a segment of it. And then, of course, I inputted at price range to kind of hone in on the mid-tier market. And that changes my information. We went from Amazon basics being our number one for revenue and for unit sales that’s top performing into this brand. I don’t even know how to pronounce it, there’s always such interesting ones. I don’t know what that is. However, that’s your top performing. I can also take a look at maybe my top declining and you can see a completely different set of brands. Scrolling down, what I will kind of just jump into here because I really love talking about this and I think it’s so valuable for people that really wanna get those really granular competitor insights is going into these singular product analysis pages or even the multi-product analysis pages.

Shivali:

So what I can do here is I can actually select this product and click add to compare. And what it’ll do is it’ll take me to the singular product analysis page. Now this will tell you a little bit about the listing quality score. This listing here is killing it, the one that I’ve clicked into, which is the carrier backpack. And it has a 10 listing quality score. You have the sales insight chart right next to it, which you can pick and choose what information you wanna see between revenue pricing, BSR unit sales and stack it up right next to a secondary metric. Here we’re taking a look at revenue and you can see that there was a drop in revenue, but there was also a drop in pricing, which tells us maybe that it’s not so much the market itself and the demand, but it could just be the pricing itself.

Shivali:

If you go down a little further, you have your market average comparisons and of how that individual product that we selected stacks up to the market averages. And then of course I did when I was actually at the Prosper Show a few weeks ago, I did have some conversations where people were asking, is there a way for me to really track my subcategory BSRs all on one page without having to necessarily individually try to find those niches and look at them? Well, yes you can. You can now go into Market Tracker 360 and as long as you’re on an individual product analysis page, you’ll be able to track all those subcategory BSRs in one graph, which is really, really cool. You also have keywords. Now this is my highlight like I absolutely love this part of Market Tracker 360. I love it even more when there are multi-searches involved and I’ll show you what I mean by that in a second.

Shivali:

Again, if you’re watching the video, so if you’re listening to this on the podcast you will want to either go check this out for yourself on the YouTube page or even maybe you wanna get Market Tracker 360 and try it. But there are keywords here and for this specific product, it’s showing you the keywords that are organically and organically ranked as well as sponsored rank. And that is sorted by the search volume that are doing really well for this ASIN specifically you also have the top search volume trend. So these are the keywords that you will want to really pay attention to. These are increasing in search volume trends. So this is a great way for you to go in and get ahead and you can take these keywords as long as they are relevant to your product. Maybe it’s something you just wanna include in your listing as you are changing and retiming your listing posts.

Shivali:

You also have your top keyword sales and this is cool cuz you can go in, take a look at maybe there is a competitor that’s really dominating your market. You wanna figure out what that competitor is doing and you can do that by figuring out what are their top keyword sales and utilizing those keywords inside of your own listing. If you go down a little bit further from that keyword section, you also have the top keywords over time, which is really a heat map of how this ASIN is rising and falling for different keywords over time. And you can toggle between organic and sponsored for that as well as date ranges for that too. And that will apply to the whole market. So that’s just kind of a brief overview for Market Tracker 360, but there’s really a lot here that you can do with the tool and hopefully this gets you excited about what it can do for your business as well.

Bradley:

All right, so guys, remember if you’re just starting off on Amazon, probably making less than a million dollars a year I would say hold off on this. This is not, you might not be ready for it yet, but it’s definitely something you can have a goal to. But if you work for a larger company or you’re an agency, aggregator, big name Brand 1P, this is something I think that you’ll get a lot of benefit from a lot of companies already have. So if you’d like to get a free demo to see if it’s for you, just go to h10.me/mt360, MT as in Market Tracker 360, so h10.me/mt360. Now last part of this show, what we’ve been asking a lot of our guests this year is like, hey how do you, what kind of healthy habits do you guys have to stay mentally healthy, physically healthy? So what about you? Like, what are the things that you do to keep your body healthy but also your mind healthy?

Shivali:

So I absolutely love the gym. I think you know that, but I absolutely love just maintaining clean habits for eating and then going to the gym just to regulate and decompress. And then I’ve been trying, actually, one of my goals this year was to listen to more podcasts. So naturally, for those of you listening, you’ll want to listen to a lot more Serious Sellers Podcast episodes as well as anything that you feel like maybe there’s a sector of your life you really wanna do better in, find a great podcast, really form that association. You don’t necessarily have to know your role models all the time, but you can definitely get in touch with them through the content that you can zoom. So I love being able to read or listen to podcasts when I have time. Maybe that’s going to the gym. Sometimes what I do is I’ll get on the treadmill and I’ll just put in a podcast and listen while I walk. And it’s a great way to just stay healthy mind and body. I know, Bradley, you’ve been doing a standing treadmill. You’re, you’ve kind of inspired me. I wanna get one just hasn’t happened yet, but, but soon enough we’ll both be in the standing treadmill.

Bradley:

Yeah. Oh, Carrie was the first I think who did it and then I was the second then now. Yeah, you can complete the, the t now you, you actually on the side outside of Helium 10 hours, you have your own podcast now, don’t you? I

Shivali:

Do. I have my own podcast. It’s called Inspire Here and it’s really just about the journey of evolution. So all things that are growth related. I love having people on kind of talking about different things that maybe are philosophical in nature, maybe they’re just growth-oriented, maybe they’re personal. What they’ve done in their own life has really propelled them forward. And so it’s really neat. We closed off 10 episodes. We’re about to start season two, and I’m very excited for all the stories that we’ll share and hopefully all the impact we’ll have.

Bradley:

Awesome, awesome. All right, well thank you again for coming on the show and telling us about the new Walmart projects you’ve been doing your own projects, Market Tracker, 360 tons of great stuff. We’ll definitely be having you on. Now now you’re kind of hosting a show like once every other month for Tacos Tuesday, so we’ll have to bring you back more often. So thanks a lot and we’ll see you soon.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: 

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. 
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. 
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.