#633 – 20 Top Amazon PPC Questions Answered

How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne’s deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior.

Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10’s Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon’s ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts.

Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you’re working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story.

In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss:

• 00:00 – Amazon Advertising Solutions
• 02:57 – Helium 10 and Pacvue
• 06:32 – Amazon Ads, CES Announcement
• 08:30 – PPC Campaign Optimization Strategies
• 09:25 – Optimizing Keyword Bids for Product Launch
• 12:42 – Optimizing Amazon Campaigns for Keywords
• 16:05 – Optimizing Campaign Management Frequency
• 22:56 – Effective Ad vs. Organic Sales Ratio
• 23:34 – Driving Sales Through Advertising and Optimization
• 28:34 – Finding Trending Keywords for Sponsored Products
• 32:22 – Product Display Ads Optimization & Competitor Avoidance

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.