#635 – 2 Amazon Product & Keyword Research Strategies for 2025

Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley’s personal success with the “Meat Resting Blanket” to the specifics of navigating Amazon’s algorithm, this episode has strategies that can elevate your Amazon-selling game.

Join me as Bradley walks you through the power-packed features of Helium 10. We’ll explore niche markets that are ripe for the picking and how to harness the potential of Amazon’s brand analytics. You’ll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it’s about mastering the art of listening to what the market is quietly whispering.

Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10’s Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon’s AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025.

In episode 635 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 – Amazon Product and Keyword Research Strategies
• 01:36 – Keyword Research Tools for Amazon Sellers
• 07:18 – Identifying Niche Products Through Brand Analytics
• 12:46 – Exploring Unfamiliar Keywords and Products
• 17:25 – Keyword Research Strategies and Historical Data
• 19:49 – Discovering Top-Selling Products in Brand Analytics
• 23:48 – Advanced Keyword Research Strategies
• 24:53 – Discovering Top Keywords With Amazon Data
• 31:57 – Amazon AI for Product Seasonality
• 35:15 – Amazon Product Sales Analysis & Seasonality

Transcript

Bradley Sutton:

Today we go over two killer product and Keyword Research Strategies, and one of them found a product that has sold tens of thousands of dollars just in the last month alone, but I found this product opportunity nine months ago. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our monthly training with Ask Me Anything. All right? So once a month we go live here. If you’re watching this live, you’re going to be able to ask questions that hopefully I can answer live in a few minutes. But we always start off with a few strategies to get us started. So we’re going to go over a couple of keyword research and product research strategies that you can use in 2025. And for those watching online or YouTube, this is the debut of my new studio here. I’m in the same studio, but I just did a little makeover, wanted the room to reflect my personality. I’m into like retro games and stuff, so I  brought some of my stuff from my game room. We got Pacman here. We got NFL Blitz, we got NBA jam my favorite game of all time but of course, with still some Helium 10. Uh, kind of like a flair here, but anyways, yeah, this is gonna be my uh, my podcast studio. Uh, going forward, we still have some tequila and stuff like uh, we have in the Helium 10 office. We have a tequila room in the office and so brought a little flavor from the Helium 10 office. But this is my new studio here, so let’s go ahead and hop into two product research and two keyword research strategies.

Bradley Sutton:

All right, here we go. You want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10’s keyword research tool, Cerebro. Now, that’s just one of the many, many functions that make this tool my favorite tool in the whole suite, and it’s the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me forward slash Cerebro. H10.me forward slash C-E-R-E-B-R-O. Don’t forget to use the Serious Sellers Podcast discount coupon, SSP10. So the first one is going to be in Black Box and we are going to go to Blackbox Brand Analytics, and where that is, is the third tab. If you guys are there in Brand Analytics and let’s first do something that might only be available. Actually, this first one might be only available to Diamond members and above. I think. If you have brand registry, you’ve got the Diamond plan, you’re going to have full access to this. And what we’re going to do here in Brand Analytics I’ve used this example before, but it’s just something that I have experience with, because I have a brand that deals with bamboo products If you have a product where there’s a certain kind of product like you deal with coffin shaped things, right or you have a certain kind of material like you have bamboo material, rattan material, I don’t know, boho decor, like if there’s like a keyword in your niche, what I like doing is I like going into brand analytics and then I’ll type in that root keyword.

Bradley Sutton:

All right, so let’s say the word is bamboo. All right, let’s go ahead and enter bamboo and you enter that into the first entry part of Blackbox, Brand Analytics. And then the other thing I like to do is I like to say you know what? Where are their actual sales taking place, or clicks? First of all, alright, so I want to see a niche where there are like three products that are kind of dominating the clicks, and usually that might indicate that, hey, the niche isn’t too big, because if you’re in a saturated niche, right, where top to bottom people are, people are making sales, um, what happens sometimes is that it’s spread out, all right, it might not be, uh, concentrated to the top three click products. So let’s just say, hey, I want to see a minimum of 50% total click share, all right, so you can enter that into this Black Box tool. But then, uh, let me, let me just explain something here. This is conceptual. This has nothing to do with Helium 10.

Bradley Sutton:

How Brand Analytics works is it tells you the click share of the top three click products. In other words, let’s say, after the search of a keyword, let’s say it’s bamboo, um, picnic table, whatever right, and let’s say that there’s a thousand clicks. Amazon doesn’t tell you how many clicks here in Brand Analytics that there are. Let’s just say that there’s a thousand clicks. If it says there’s three top click products and each of them, let’s just say, had 20% of the clicks, that means if I were to add up all top three click products, it would have 60% of all the clicks, meaning how many clicks? 600 clicks, okay. So, if all things were equal, if a product had, or three products had, a total of 60% of the click share, what would you expect their share of the sales to be If all things were equal? That means their conversion rate was all equal. Well, they should have 60% of the sales. Does that make sense, guys? You know, if they get 600 clicks and everybody’s conversion rate let’s just say it’s 10% you would expect them, out of all of the purchases that happen, that they get around 60%. So, what I’m going to do here is I’m actually going to say show me where the top three click products have at least 50% of the clicks but they have under 20% of the conversions.

Bradley Sutton:

Okay, um, let’s go ahead and put zero here. What does that mean? That basically means that, hey, people are clicking on these products because there’s buyer intent. They’re like, ooh, this product looks like it fits my need, but are they buying that product? No, they end up buying other products. Because if you have a total of 60% or 50% of the clicks but only 20% of the purchases, what’s happening more times than not? They’re clicking off of your product and buying another one. So, this is just one of the million different ways you can potentially identify opportunity, but this is kind of like a fairly unique way to do that, so let’s go ahead and do that here. And is there anything else I want to do? All right, so there’s 172 keywords that came up, and there’s going to be some of these that are probably like branded. Right, um, one compress, I would imagine that’s branded. But then look at this bamboo mattress protector. All right, let’s go ahead and take a look at that while we’re um at it, bamboo mattress protector. But? But first of all, why did this come up? Take a look here.

Bradley Sutton:

Out of the top three click products bamboo, bamboo mattress protector the top product had 20% of the clicks but only 10% of the purchase. The number two click product had 18% of the clicks but only 5% of the purchases. And the third most click product had 11% but only 4% of the purchases. So it could be that there’s opportunity there. We don’t know. Here’s another one here Roman bamboo shades for windows. I don’t know. Here’s another one here Roman bamboo shades for windows. I don’t know what that means, but look at this. There’s these products that had 10% of clicks and 0%, so like nobody was even buying it All right. Anything else that’s somewhat unique bamboo room divider Look at this. The top click product only had 6% of clicks. Not one person bought it in the last week. So we can take a. We can take a look at that one too, all right. And anything else unique other than sheets and dividers and stuff bamboo work surface All right, that’s interesting. We’ll take a look at that one too, all right.

Bradley Sutton:

Now let’s just take a look at some of these products. So here is the bamboo work surface. Actually, let’s go to that first one that we saw. It was bamboo mattress protector. Now, as you guys know and this goes for all levels of Helium 10, in the actual search results, if you have the Chrome extension installed, you’re going to be able to see which one was the most clicked product. Like, here is the third most clicked product and you’ll see they only have 4% of the conversions. All right. So here I might look at this If I may.

Bradley Sutton:

If I can make a bamboo mattress protector, I would look at this and say, all right, why are people clicking on these products but not purchasing? Uh, where’s the other one? Roman bamboo shades for windows. Okay, I didn’t know. This was called Roman shades. Did you guys know this was called Roman shades? What does this have to do with Romans? Did the Romans invent this? But anyways, another one where you look at the most clicked product on the page, they didn’t have one purchase after a search of this keyword. That’s what that says when it says 0% conversion rate. So it’s like, well, how is it the most clicked? But what is happening on their page that makes people not want to buy it? And can I solve that problem? Bamboo room divider. There’s another one here. Never had a need for that, but hey, there’s a lot of people searching for this. And last one bamboo work. What does it say? Work surface? So here we just.

Bradley Sutton:

If I was making bamboo products, I just found five potential product ideas where customer needs are not being met, and I did that through Brand Analytics, through this Helium 10 tool. All right, so there’s a product research tool, number one. Let’s look at another product research tool that still works now, and it this is. This goes for any level of healing intent. Now let me just first of all show you I actually found a product that, if I had more time about five, I think I found this maybe four or five months ago and I knew it was going to pop off, but I just didn’t have the time to dedicate to it. Last year was pretty, pretty hectic for me. I didn’t. I was, I didn’t have much bandwidth to try and launch or expand my own brands.

But let me show you what I found, something that probably you guys have never heard of. I never heard of it. Maybe you guys are professional grillers. It was called Meat Resting Blanket. I think is what it was called. All right, so here it is.

Bradley Sutton:

First of all, there was only one product in the market. For this, only one product, all right. But now look at this. For this, only one product, all right. But now look at this. Here’s a product here that has sold 100. Here’s another one that is at the top of the page that sold 600. I think this is the one. Yeah, oh, guys, look at this. This is perfect. See, sometimes I think you guys think I’m BSing you. This is not BSing. Do you see what it says here at the top left Purchased April. I said four months ago, I identified this niche in April of 2024, almost a year ago. And how do you, how did I prove that this is the? This must’ve been the Amazon account that I use. I purchased this product. This is the only product that was showing up and you can still see it. It’s, it’s, it’s going crazy sales. They’re selling 20 of these a day at 30 bucks a pop, all right.

Bradley Sutton:

So, I identified this market uh, nine, 10, nine months ago. Guys, I totally could have made a killing uh on this nine months ago. I identified this. I’m going to show you how I identified it in a couple of seconds here, but this is just to show you what’s going on now. Like, uh, this, this one has done how much uh sales. Uh, $30,000. They weren’t making $30,000 nine months ago. Here’s another product that just started selling. Uh, this product is we don’t even have sales data on it because it just started selling, but it sold 500 in the last month at least. Uh, here’s another one that sold 300 in the last month. So I was all over this way before these products. How did I identify this niche? It’s using this technique.

Bradley Sutton:

I went into black uh, into Helium 10, and I went into Black Box keywords. All right, uh, I don’t remember exactly what I searched for, but it was probably something like this. I said, hey, show me some keywords that have at least a 1000 search volume and are in the. What category was that? That category is the patio, lawn and garden, all right, so I must’ve searched under patio, lawn and garden, all right. And then I said, hey, maybe an average price of like 25 to $55. And then what I did was I put title density max three. I’m pretty sure I put max two or max three. Basically, what title density means is how many products on page one of the search results have the exact term in their title. All right, so I did that. And then I put here a competitor reviews. I was like, hey, at least I think I put like at least six of it. Six of them had less than 150 reviews out of the top 10, at least six out of the top 10. I don’t know if this was the exact search I did. We’re obviously not going to find it now. Cause, as you guys can see, there’s tons of people selling this product but basically it brought me to this search and I found that like special keyword, and so I just did another search similar to it.

Bradley Sutton:

Let’s take a look at some of these keywords here. Let’s see Um, calcium magnesium acetate, ice melt. The heck is that. We’ll go ahead and take a look at that keyword. Solar chicken coop heater. As you guys know, project X has a brand called Geese Chicken Coop. Who knows, that could be something interesting. Let’s see Lattice panels. The heck is lattice panels. We’ll take a look at that. Sometimes I get worried about clicking on stuff. I don’t know what they mean because they can be kind of like adult keywords that I didn’t realize. Let me just skip to like page 7 here. Backdrop Arch, Solar Chicken Water Heater Good grief, a lot of like water stuff and snow stuff here Interesting, that must be popular here in the patio, lawn and garden. Ice Breaker Tool. Kindling cracker All right, I mean, there’s stuff here I have never, ever heard of. Guys, now, what is a freezer? My miser, miser. Anybody can tell me what that means. I have no idea what. We’ll check it out in a little bit. Uh, valentine inflatables All right, people are getting their early start on Valentine’s Day. Poor porch goose statue. How in the world are people buying that? All right, let’s take a look at the results here. Calcium, magnesium acetate ice melt. Look at this guys? I’ve never heard of this.

Bradley Sutton:

Look at the number one product, page one, position one guys, sold by merchant, not by Amazon. Who knows, maybe this is a forbidding category or something like that. The number one product on this page of this keyword that has how much search volume? This keyword has 5,000 search volume. How many products are even indexed for this keyword? Only 117 total search results in the entirety of Amazon and nobody has it in the title. Even that means if I put this in the title, I’m going to be probably on page one from day one. Look at the number one product on this page. It has three stars. How many 6,000 search volume keywords do you guys know of where the number one product only has 29 reviews and three stars? All right, uh, number two product what do three stars? All right, number two product what do we have here? Okay, number two product is just like killing the game right here. They’ve sold 10,000. So remember, I said hey, I want at least six out of the top 10 to have low reviews. This is the one of the four that has the high reviews. Okay, so this guy is kind of like the main one in the game here, but he’s not even page one, position one. All right. Here’s another one that sold 5 000 units and he’s got 92 reviews. How long would it have taken me to find that? Uh, what else do we have here? Lattice panels. I still have no idea what this is. It looks like it’s something for. It’s kind of like fences so that you grow, so that, like what is these plants can grow on it. Or is it for pets? I don’t even know what this product is, but take a look at page one here, the number one most. Look at this Brand Analytics. Number one most clicked product guys. Number one most clicked product 14 reviews, three and a half stars, $30. All right, is that opportunity? Probably. What else do we have here? Freezer Meisers? Okay, so this must be a brand name. Freezer Meiser must be a brand name. I’d never heard of it before, but it looks like it’s a thing, so let’s just skip over that.

Bradley Sutton:

And then another one here porch. Wow, porch goose statue, literally is exactly what it sounds like. It’s a statue of a goose that goes on a porch. How in the world are there 5,000 people a month searching for this? All right, the number one most clicked product and number two most clicked product on the page. Per Amazon brand analytics, they have sold 1,000 units and 600 units in the last 30 days, and they have 59 and 173 reviews separately. All right, so, guys, we’re just finding stuff left and right. Do you remember how I found that other product that was even better than these? It only had one selling product and I identified it eight months before anybody else did, thanks to this technique. All right, so there’s a great. There’s two good product research techniques. Let’s switch over to keyword research right now. Okay, actually, hold on, let me just see.

Bradley Sutton:

There might’ve been a couple of questions about what we’re looking at. Ambreen says so regarding the click share. If the conversion rate is significantly lower, it could mean that. Well, remember, it’s not conversion rate. What it’s showing you is not conversion rate, it’s showing you the percent of the conversion. So from that you can kind of infer that the conversion rate is lower, because if their conversion share is less than click share, it means others have a better conversion rate than them. Okay, just making sure you understood that part. It says could it mean that customers are not finding what they’re looking for? 100%? That’s what it means, or at least they’re clicking on it and they’re not finding what they’re looking for in that product. Maybe they’re finding they’re obviously finding it in another product. So it’s kind of like you have some information from Amazon. Whatever these products have as their title, as their main image, their price point, that’s what people want to see. They think that that’s what it is, but when they actually click on the page it’s not what they want to find.

Bradley Sutton:

All right, Guarov says we see you look at products with a lower number of reviews. Shouldn’t we avoid scores lower than that? I would say no, it’s the opposite. In some situations, if you can identify which Helium 10 can help on that why people have such terrible reviews for this product, and you can fix that, that’s much better than going after a niche where everybody has five-star reviews. You know, like, for example, in the coffin shelf niche, let’s just pretend everybody had three stars and it’s because, oh, the material and the paint quality of this wood is really bad and that was like most of the bad reviews. Guess what? I know exactly what I need to fix so as not to get those bad reviews, and that means when I’m going to go in to that niche, I’m going to have a five-star reviews, all right, so that’s the. That’s the methodology behind that.

Bradley Sutton:

All right, let’s go into keyword research. This is something that that’s pretty cool, right? Let me just show you this. I mentioned coffin shelf. Let’s actually go and search coffin shelf and this is important. If you look here at the top coffin shelves, you can see my. My coffin shelf was Amazon brand analytics number three last week, and this is another one of mine Amazon brand analytics number one or number two, and this is another one of mine Amazon brand analytics number one or number two. And then this product is brand analytics number one. Now, if I just looked at this, at this at face value, and started doing product research or keyword research, I would be basing it off of this, right? But here is the thing, guys this does not always mean that this are the best keywords for this niche. If you were just looking at right now, what you should always do is see, hey, are these always the top selling products, or maybe something is out of stock? Let me show you how you can see that there’s a couple different ways. So, first of all, if I go into any tool that has keyword search volume, let’s look at, for example, a magnet. All right, let’s open up Helium 10 Magnet and let’s go type in coffin shelf. Actually, I’m just going to go analyze keywords and I’m going to go coffin shelf, press enter and I hit analyze keywords. Let’s run a brand-new search. Obviously, I’ve searched coffin shelf before, all right. And I’m going to click on ABA total click share, all right. So I’m going to click on ABA total click share, all right. So this is that brand analytics. I love Brand Analytics guys.

Bradley Sutton:

Now watch this. Look at this right here, off the bat, I’m seeing yeah, you know what, in September or December last month, top clicked coffin shelf was mine, all right. But look at this, guys. I happen to know this, but you guys could have never seen coffin shelf before and you would have been able to figure this out. Look at November the number one selling coffin shelf was this completely different product. Did you guys remember seeing this product in the search results right now? No, it wasn’t there. Let’s look at October. Wow, there it is again the number one selling coffin shelf. 35% of the sales was that product. So now you might be wondering wait a minute, why is this product not showing up in the search results? What’s going on, right? Well, let’s click on it and let’s find out. Let’s actually go to this listing. Ah, what do you see here, guys? Currently unavailable. The product is not even in stock.

Bradley Sutton:

So, imagine if you were doing keyword research, trying to do research using another tool or even using Helium 10 for the coffin shelf niche, you would have not even been looking at the right ASIN, because this is the number one normally selling coffin shelf. It just so happens. They’ve been out of stock, it looks like, for a month or two, right? So how can I get historical keyword research? There’s a couple of different ways. I can look at Cerebro right now for this product. I just go to that product and I hit keywords right. But if I have the diamond plan, number one, I’m going to be able to hit historical keyword research. You saw that it was the number one selling coffin shelf in November and October of this year. Like, right now. Look at this right now. Is it ranking for anything? If you use Helium 10 or whatever tool you’re using, if you looked at the keywords for this ranking, what is it going to show? It’s going to show you nothing. Helium 10 is not showing that it’s ranking for any keywords. Why? Because it’s out of stock, of course. It’s not ranking in the search results, but I’m going to hit show historical trend and I’m going to see all right, it is not ranking organically at all. But then if I go to October, I’m like, okay, let’s go to October, this is when I know it was selling, it was the best-selling coffin shelf. And now all of a sudden, I’m like, all right, show me any keyword that has 300 search volume where it was organically ranked in the top 10. And boom goes the dynamite. Look at this. Now I have all of their keywords, even though this product has not even been in stock in months. All right, so super critical.

Bradley Sutton:

Guys, don’t just do your keyword research assuming that, hey, whatever you see now, this is the best sellers throughout the year. It could be different. Another way you can do this is inside of Black Box, and this should be this. It should be part of your um keyword research SOP from now on. Guys, this is this, this thing. This is one of the latest things that Helium 10 has come up with and, in my opinion, is a game changer in that the game has been kind of the same for keyword research, as far as which. You know, like hey, run Cerebro on this and you know, do this and do that. Look at Product Opportunity Explorer. This now has changed the game; in that it’s now my number two thing I’m going to do in my keyword research strategy. Let’s go to back to Black Box and let me show you something interesting. I think we saw that the product was in stock in November. So, let’s just say in Black Box, here I’m going to paste that ASIN and now let’s look at where it was. One of the top three clicked in November 10th to November 16th. So, we’re going to pick that week. I’m just assuming that it was in stock. Then let’s hit apply filters. This would be the same as if you pick any product that’s in stock right now and just check last week’s right. There’ll be keywords here. There was only one keyword. Okay, that wasn’t a good week. That probably was the week I bet you, that was the week that it went out of stock. So, let’s switch to November 3rd to November 9th. There we go.

Bradley Sutton:

So, if you are looking in Brand Analytics at a product, it could have one keyword only for this week. It could have one keyword only for this week. It could have two keywords, it could have five, it could have 10 for this week. This is not a Helium 10 algorithm or estimation. This is directly from amazon. Where was this product during this exact week? Per amazon, one of the top three clicked products, right, but now what you can do this is just like boggles my mind. I’ve been wanting this for so long. Instead of just looking one week, why not check 20 weeks? I’m going to look at October 27th, 20th, 13th, 6th September, 29th, 22nd, 15th, 8th September August, August 18th, August 11th, August 4th. I’m going to look over months of data and I’m going to let Amazon tell me where was this product. One of the top three clicked? And now remember how. If I was just looking at one week which is what we do with Brand Analytics, and its still valuable information how many keywords did I get? Two keywords. Now, if I’m looking at multiple weeks, look how many more keywords come up that I never would have looked at if I wasn’t looking at it week by week.

Bradley Sutton:

Now, is this new information? Could I have done this in seller central or even Helium 10 before, of course, but guess what? I would have had to run that test 20 times. That would take me at least 20 minutes, if not more, and then I would have to compile it to see what were all the unique keywords. Not here. It’s showing me any keyword where this product was one of the top three clicked over the last 20 weeks. Invaluable information, guys. Look at all these keywords. I never would have come up Halloween shelves, coffin, bookcase, glass coffin, like I would have not known that that was a converting keyword. And then soon, depending on when you’re watching this episode on the replay, you are also now going to be able to say top three, or the conversion share of the entered ASIN is greater than 0%, because some weeks, as you guys have seen, you can have a product that has more than 0% or that has one of the top three clicks and has zero sales. So, is that keyword necessarily valuable? Maybe it’s still valuable. You know it’s one of the top three clicks, but what I want to see is where is Amazon saying that this product had sales? This is not, again, this is not Helium 10 estimation. This is direct from Amazon telling you that this product got sales directly from this keyword. You’re going to be able to look at that in seconds over a five, 10, 15, 20-week period.

Bradley Sutton:

Guys, um, so this, uh, for me this is if I didn’t have the diamond plan, and you know I know. You guys know I work for Helium 10. You think I’m just some salesman or something? No, you guys know me, I. For me, this is if I didn’t have the diamond planet, and you know I know, you guys know I work for Helium 10. You think I’m just some salesman or something. No, you guys know me, I tell it straight. All right, I used to be a Helium 10 customer, just like you. Years ago, I was paying for Helium 10. I would have paid a hundred dollars $200 just for this feature. That’s how valuable this is because right now, until Amazon opens up Search Query Performance to the API, where you can like just query weeks and weeks of data at a time, this is like gold information. It’s literally Amazon telling you what keywords drove sales to products, all right, instead of just assuming from estimations and stuff. So that is another keyword research strategy that is super valuable. That is super valuable.

Bradley Sutton:

The other thing I just wanted to talk about is, whenever you’re doing keyword research, guys like let me just run coffin shelf inside of Magnet here. Whenever you’re using Cerebro, whenever you’re using Magnet, just some cool thing to do is look at that title density. This is like a keyword research slash, product research strategy. So, if you ever have in Magnet or Cerebro, a list of keywords related to your niche and you just want to get some ideas on some other keywords or potential product line extensions. Remember, Cerebro is not just meant for one thing. There are some tools out there where all it’s meant to do is find keywords for your listing. With magnet and Cerebro there’s so many other use cases.

Bradley Sutton:

The thing that you guys should be thinking about is title density. So, I’m going to put a two for maximum two title density and search volume, minimum 800. And then all of a sudden now I’m going to have this list of keywords that nobody has the keyword in the title almost, and it’s going to give me ideas about some keywords where I, if I wanted to put it in the title, if it was very relevant to my listing, it’s going to perhaps bump me to page one without even doing anything just because the title density is so low. But it also tells me some keywords that could be like line extensions. I’m not selling goth tapestries, but the fact that gothic tapestry is not even showing up in the titles of products means, hey, if I have a gothic product that I’m selling. That’s a decent idea, all right, here’s another one. Here let’s see Gothic vanity. What else do we have? A vintage wall shelf, gothic kitchen accessories, skeleton decor? I’m just getting tons of ideas for keywords here. Um, so that’s another strategy.

Bradley Sutton:

And then another thing, guys. Last keyword research is something you can only do in Helium 10 always check the relevancy to make sure amazon knows what your product is, and the way you do that is just run Cerebro on your product and look at the column that says Amazon recommended rank and look at the top 20 keywords that Amazon says what your product is. This will give you a good idea about how the Amazon algorithm views your product, and that just affects so many other things out there. You know, be it Amazon, amazon’s AIs or Rufus or things like that, where you’re going to have a heads up if Amazon is confused about your product. All right, guys, that’s it for the strategies. Let’s go ahead and open it up to questions. Shafiq says I’m running PPC campaigns that get clicks but don’t convert into sales. Could you share tips to diagnose and optimize this issue? Well, I mean, if you think that that keyword is relevant, you got to figure out. Why are people not converting? The fact that there’s a click means that from your image, from your price, from your title, there’s enough buyer intent to get somebody to click on it.

Bradley Sutton:

I personally, as a buyer, I don’t click on something that there’s zero chance I’m going to buy it. If I see something in the search results that, hey, there’s a chance that this product meets my need, I’m going to click on it. And then what stops me from purchasing it? If I’m looking at the images, I look at the bullet points, I look at the reviews and I’m like, no, I just don’t trust this product. All right, so that’s what is happening with your product. You got to figure out what it is.

Bradley Sutton:

Now, you know, a Helium 10 audience is a good tool to use. Where you can, you can, you know, run some, some audience, test as far as what people think about. You know your product page compared to other product pages and see if you can, if there’s something you didn’t think of. There’s a million things that could be the cause of a conversion problem Images, bullet points. You know shipping speed, like maybe your product is showing a later shipping date. There’s a million things it could be. Gaurav says so what you’re saying is we need to look beyond page one, that are actually having a big sense. Absolutely not. Almost all of the sales happen on page one. The problem is what if that product is out of stock? That’s what I was showing you guys how to do. Don’t just assume that whatever you see on page one, those are all you know. Throughout the year, those are the top products. A month ago, it could have been another product. Two months ago, it could be another product. It’s now out of stock. So do those historical lookups, like I was showing.

Bradley Sutton:

Brandon says I’m launching my first product 10 campaigns each at a hundred dollars daily budget, five keywords in most campaigns, a couple of auto campaigns. Will I burn through a thousand dollars of launch budget way before the month is over? Well, obviously, if Amazon is going to use your whole budget and if you’ve got 10 campaigns at a hundred dollars daily budget, theoretically speaking, your entire budget could be gone in one day. If you’ve only got a thousand-dollar budget. So I would definitely not have a hundred dollar budgets in all your campaigns each. If your whole entire launch budget is a thousand, I would, I would. Why are you even running 10 campaigns at launch. There’s no way, if you have such a limited budget, you should be trying to launch on 50 keywords. First of all, there’s no way that 50 keywords are all super relevant to your product Impossible, unless you’re trying to sell like some crazy competitive product like collagen peptides, and in that sense you’re already dead in the water if your budget for launch is only a thousand bucks. So you’ve got to pick like, with that small of a budget for one month, you’ve got to pick like only five or six of the keywords that you think you have the best chance to compete on. Trying to go for 50 keywords with $1,000 a day budget when $1,000 is your entire month’s budget, that is not a good combination right there.

Bradley Sutton:

Ravi says can we use Amazon AI image generated images in listing? Absolutely, it is a creative tool in Amazon advertising. In beta, that tool has been in Helium 10 from Amazon for one year. In Listing Builder. You can use the AI image generation that Amazon has. Amazon or Helium 10 implemented the Amazon AI image generations in Helium 10. You absolutely can use that in your listing. Now can you just make some random weird looking image that has nothing to do with your product or that shows some deformed human or something. No, don’t use that. I mean, that’s just common sense. But if you’re asking, is it against terms of service to use in your listing? Absolutely not. No, not at all.

Bradley Sutton:

Igool says how fresh is the data available for Keywords and Cerebro? If you’re asking about the Amazon recommended rank, it’s a live connection. You could do something and if Amazon has changed in, it’ll show it. If you’re talking about the ranks, it could be the last day, it could be the last seven days, it could be the last 30 days, depending on when Helium 10 checked. If it’s a high search volume keyword, it’s probably checked every day. If it’s a lower search, it could have been like once every seven days or something. But it’s good enough for what you need it for. If you’re looking for live rankings, you shouldn’t be tracker. Helium 10 has a tool for that. Live rankings throughout the day, 24 times a day. It’s in keyword tracker. If you’re looking at an overall picture of what are the keywords that are driving sales or that a product is ranking for, that’s when you use Cerebro.

Bradley Sutton:

Violet says do you think that bread basket warmer with stone is a seasonal product? I have no idea. I have never looked at that. I mean, I would assume not. I mean, bread is something that people eat year-round. But again, don’t quote me. I’m not a chef, I’m not a baker, I don’t know if this is something that people do year-round. But guess what, you don’t have to take my word for it. Don’t ask me, ask Helium 10. Look up bread basket warmer. You know what? Let’s go ahead and do that. Let’s go ahead and do that. Let’s go ahead and do that. This is important so that people understand the process here. Let’s go here and let’s put in bread basket warmer and hit get keywords. This is how you guys can see if something is seasonal or not. And let’s see if your exact keyword, bread basket warmer with stone is there.

Bradley Sutton:

I would assume that with stone is not a high search volume, unless you know I don’t know anything here I would think that bread basket warmer by itself will be interesting. So, let’s look at keywords that only have bread basket warmer in it. Okay, there’s five keywords. Let’s take a look here. Boom, look at that. There’s with stone. There’s your keyword right there bread basket warmer. Let’s look it up. Oh, it looks like this is not a very high. Okay, well, I guess it is somewhat seasonal. It depends on how you look at it. To me, three weeks is not seasonal. Throughout the year it’s kind of the same, just 200 search ones. So this is just not a high, highly searched for keyword.

Bradley Sutton:

Let’s take a look at bread basket warmer with stone. Yeah, not, not that much fluctuations, not that seasonal, but what I, what I sell something that only has 300 searches, 200 searches, no, so what’s my next step if I’m looking at this? Well, let’s actually look at this on Amazon and look at some of these, um, some of these products that maybe have been selling for a while and goodness, there’s not many products have been selling that long. I would look at their sales history. All right, here’s a breadbasket warmer with uh, with stone, all right. And then we would go here and look at their BSR chart. All right, let’s look at all time this product has been selling since 2022. And look, it’s like you know. I guess you could say it’s a little bit seasonal in like December, but look, throughout the year it’s, it’s selling almost the same. I mean it’s selling. It has a peak, for sure, in like December, but you can still see products being sold throughout the year. So, there’s just a little bit of my analysis, I guess, on how you would look at keyword seasonality.

Bradley Sutton:

Reza says how can I find the product in Alibaba research from Helium 10? Glad you asked that. I’m on that same page. So, let’s say my keyword was bread basket warmer with stone. I’m right here on the search results. I would go ahead and hit x-ray. Okay, so hit x-ray and then hit find suppliers on Alibaba. All right, and there you go, there’s the exact product we just found, right, directly from Alibaba, $2.35. I click on this. It brings me exactly to the factories page and look at that. I have the exact product. I think that that was being sold 400 units and I can get it for uh $3 from Alibaba right there.

Bradley Sutton:

All right, guys, that’s all the time we have for today. I’m happy we had a lot of people on here. I was kind of worried. I was like not sure. It’s the first time we tried to do one here at midnight US time. We call this midnight madness. But thank you guys very much for tuning into our strategy session and ask me anything. You guys had some great questions today. Don’t forget to be on the lookout in your Helium 10 email of when the next one will be, so you can come back and bring your best strategies or best questions, and I’ll hopefully bring my best strategies or Carrie or Shivali one of us will. So, thank you guys very much for tuning in this month. We’ll see you guys next month. Bye-bye now.

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