SP – Sponsored Products

This is the most popular Amazon Advertising solution. These keyword-targeted ads appear on the product search results page before non-sponsored products. Sellers utilize this cost-per-click advertising solution to gain highly visible placements on Amazon.

Depending on the tool, Helium 10 uses the initialisms S or SP, and the term Sponsored to tag products for which sellers are paying to promote their product on Amazon’s website. Therefore, influencing product ranking. You may want to ignore these promoted products when you research keywords, for example, because it’s impossible to know whether their sales ranking reflects the current advertising effort or their SEO.