Challenge

As Hemlock Park grew, the brand recognized the need for more efficient Amazon PPC campaign optimization. Hemlock Park’s in-house team was spending more than 15 hours/week manually adjusting bids, which was both time-consuming and costly. The company looked at in-house options and tested different PPC software solutions, but did not find success in either approach.  

The need to maintain market share was also critical for Hemlock Park, as Amazon represented 60% of their sales, with almost 50% of that business coming from ads. They needed a scalable and efficient solution to continue to increase marketing spend at an effective ACoS (advertising cost of sales).

Solution

Hemlock Park decided to use Helium 10’s Adtomic, an automated PPC tool that uses artificial intelligence to optimize campaigns and maximize returns. The brand used Adtomic to automate its keyword targeting and bid adjustments with just a few clicks, saving Hemlock Park hours of manual work in the process.  

Adtomic’s new campaign scheduling feature also allowed Hemlock Park to pause its PPC campaigns during slower times of the day, dramatically improving the brand’s ACoS.

Results

Since implementing Adtomic, Hemlock Park’s results and return on investment have been astounding. The brand went from spending 15 hours a week on campaign management to just 1, eliminating the need to hire a full-time employee to manage the program.

Hemlock Park has been using Adtomic for 1 year but saw results within months of testing with the software. In comparison, the brand saw a decrease in sales and efficiency after testing a different software for 6 months.