New Amazon Retail Ad Service

Amazon just recently announced that they will now be offering a new Amazon Retail Ads Service. This ad service allows Amazon retailers to use Amazon’s advertising technology on their own websites and apps. This new service will allow retailers to display relevant ads across their digital platforms to potentially increase sales and customer reach for product offerings on the site. By utilizing Amazon’s expertise in contextual advertising, retailers can now expand their customer reach while creating a more engaging and personalized experience for shoppers.

What are the key features of the new Amazon Retail Ads Service?

Contextual Advertising

Retailers can use Amazon’s technology to display ads that are relevant to a shopper’s current search queries, product views and browsing behavior. This will allow brands to target their ideal customers and audiences off Amazon with the same precision and accuracy available in Amazon advertising.

Network Integration

The Amazon Retail Ads service is integrated with Amazon’s existing advertising network allowing brands to extend their ad campaigns to participating third party retail sites.

Retailers Maintain Control

Retailers will maintain control over ad placements, formats and the customer journey post click which allows them to make sure that the ads are in line with their brand and customer experience.

Who can use the Amazon Retail Ads Service?

This service is currently in Beta but will be available to multi brand retailers in the US with an ecommerce site and/or app. According to Amazon’s announcement, the current retailers beta testing this feature includes iHerb, Oriental Trading Company, Weee! and soon with launch with Tilly’s.

How does this benefit Amazon retailers?

Utilizing Amazon Retail ads will allow retailers to discover additional opportunities off of Amazon to expand their customer reach and potentially increase sales. This also simplifies the management of ads for these retailers across multiple platforms keeping reporting in one place as well as a clearer understanding of campaign performance. It also will help make optimizing campaigns across retailers easier and more streamlined as well.

What control does an Amazon retailer have over the ads?

Retailers will determine ad creative formats, placements across their platforms, the number of ads shown and the post click customer experience.

How is data privacy for each Amazon retailer handled?

Data is managed and built on Amazon Web Services which helps to ensure that retailers data is managed securely with strict access controls separating retailer information from Amazon’s other businesses.

Amazon’s new Retail Ads Service marks an exciting step forward for retailers looking to capitalize on Amazon’s advanced advertising technology while maintaining control over their brand identity and customer experience. By enabling contextual advertising, seamless network integration, and robust data security, this service offers a great new opportunity for retailers to reach more customers, increase sales, and streamline ad management across platforms.

As this service rolls out to more retailers beyond the initial beta participants, it holds the potential to change the way brands connect with their audiences beyond Amazon’s marketplace. For those looking to enhance their advertising strategies and utilize new growth opportunities, Amazon Retail Ads could become an important strategy for their marketing goals.