Optimize A+ Content: Transform Your Amazon Listings for Maximum Impact 

“Is optimizing A+ content a waste of time? Think again. It could be the key to unlocking substantial sales growth.”  

Well, guess what: it’s time to level up your game with A+ content. But before diving headfirst into the world of enhanced brand content, let’s get real: if you do it wrong, it could be worse than no content. 

Many sellers are making the mistake of skipping A+ content altogether or throwing together a half-baked effort. They’re missing out on a huge opportunity to boost their sales and dominate the competition. Don’t be one of them. 

In this guide, I’ll show you how to create A+ content that looks great, drives conversions, and helps you rank higher in search results. We’ll cover everything from choosing the right modules to optimizing your images and text for maximum impact.

What Is The Impact Of A+ Content On An Amazon Product Listing? 

A+ content significantly impacts Amazon product listings, influencing both customer engagement and search performance. Optimize A+ Content to achieve: 

1. Improved Conversion Rates: 

Enhanced Visuals

A+ content allows for richer images, comparison charts, and detailed product descriptions, engagingly providing more information. 

Brand Storytelling 

Sellers can build trust by showcasing their brand’s story, values, and unique selling points, encouraging customers to purchase. 

2. Increased Sales: 

Cross-Promotion

A+ content modules like the Product Grid allow you to link and promote other products, increasing average order value and potential cross-sales. 

Reduced Returns

By providing detailed information and clarifying product benefits, customers make more informed decisions, leading to fewer returns. 

3. Enhanced SEO: 

Alt Text

Including keyword-rich alt text in images helps improve search visibility. While customers don’t see this, it boosts indexing for your listing. 

More Keyword Space

A+ content offers additional space to include keywords, improving organic search rankings.

4. Competitor Edge: 

Takes Up More Real Estate

Filling out A+ content occupies more space on the product page, pushing competitors further down and keeping customers focused on your listing. 

What A+ Content To Use

There are three types of enhanced brand content in Seller Central’s A+ Content Manager: Basic, Premium, and Brand Story. 

Basic A+ Content: 

• Includes up to 5 modules that allow for text and images to enhance the product description. These modules typically feature product descriptions, comparison charts, and feature highlights 

• Width is roughly 33% smaller than premium A+ 

• Allows the use of static images 

Premium A+ Content: 

• Allows up to 7 enhanced modules, which include video integration, tooltips, and horizontal scrolling options, providing a more dynamic and interactive experience. 

• It offers a larger layout, utilizing more vertical and horizontal space, providing ample room for rich media like high-resolution images, videos, and detailed product comparisons. 

• Has advanced features such as video, interactive scroll modules, and pop-up information windows. 

Brand Story Module: 

• It provides extra horizontal scrollable space to tell your brand’s narrative. 

• It works like a carousel that engages customers with a left-to-right scrollable design, showcasing various products. 

• Boosts average order value by cross-promoting products within the module. 

• Takes up a full fold on the page, providing valuable real estate. 

Complimentary Product Sets 

This is a new type of A+ content that not many sellers are aware of since it is not in the A+ Content Manager. 

Check out this video

Amazon’s complimentary product set A+ content module lets sellers showcase related products together on their listing. Key features include: 

• Displays multiple complementary products. 

• Allows subheadlines, product titles, images, and SEO-friendly alt text. 

• Positioned near key areas like frequently bought together sections. 

How To Optimize A+ Content: Maximize Space 

When optimizing your Amazon A+ content, taking up as much space as possible is key. One way of maximizing the space on your product detail page is to use the A+ Content module for vertical space and the Brand Story module for horizontal space. 

Brand Story Module 

Why it matters: 

• It takes up horizontal space and allows you to tell a narrative while presenting multiple products. 

• A well-crafted story adds depth, giving customers insight into your brand’s values and mission. 

• Incorporating humanization, product diversity, and interactive elements can lead to increased time spent on your listing. 

Tips for Creating an Engaging Brand Story: 

Design a Strong Banner 
Your banner should represent your brand’s core values with vibrant, engaging visuals. Include your logo and product line to capture attention.

Keep It Simple 
Avoid overcomplicating the story with too much text or irrelevant images. Focus on brand identity and product uniqueness. 

Use Scrollable Text & Modules 
Break up your story into digestible parts. Aim for a balance between copy and images, with about 200-250 words of text. 

Cross-sell with Product Grids 
Use the Brand Story to promote various products, boosting Average Order Value (AOV). 

How To Optimize A+ Content: Use Larger, Optimized Images 

Maximizing the potential of your A+ Content on Amazon begins with using large, optimized images. By taking up more space on the listing page, you limit the visibility of competitors’ sponsored products, reducing distractions for potential customers.  

Here’s how to make your images work harder for you: 

1. Use Unique, High-Resolution Images 
    
   Avoid recycling images from your image deck or stack. A+ Content is meant to showcase distinct product aspects, so focus on highlighting features not visible elsewhere on the page.  
    
   High-resolution images allow you to crop and resize without sacrificing quality. 

2. Optimize for Conversion 
    
   Just as with your main and secondary images, optimize A+ images for click-through rate (CTR). Use compelling visuals and clear product placement to draw attention and engage your audience. 

3. Follow Amazon’s Image Guidelines 
    
   Ensure that your images meet Amazon’s specific size and resolution requirements. Each A+ module has minimum dimensions, but images can be larger as long as the aspect ratio is maintained.  
    
   Exceeding size limits will result in automatic resizing, which can degrade image quality. Always consult the A+ Content Image Requirements page for the latest guidelines. 

4. Prevent Pixelation 
    
   Never crop or zoom in on low-quality images, as this can result in pixelation. Use high-resolution files to maintain clarity and professionalism, even when adjusting the image size. 

5. Tell a Story with Images 
    
   A+ Content is an extension of your product story. Incorporate bold visuals that convey product fit, usage, and comparisons that aren’t already covered in the product gallery. Consider how images can complement your text and reinforce the unique value of your product. 

Types of Images to Include: 

Lifestyle Images 

• Contextual Usage: Show your product in real-life scenarios to help customers envision its use. 
• Scale Demonstration: Illustrate the product’s size and how it fits into everyday life. 

Ingredient and Component Photos

• Detailed Shots: For products with specific ingredients or parts, provide clear images of these components. 
• Flat-Lay Shots: Display all components together, using arrows and brief text to highlight their benefits.

Manufacturing Facility 

• Behind-the-scenes: Share images of your production process to build trust and transparency. 

Gift Ideas 

• Presentation: Showcase your product as a gift option, highlighting its appeal for different occasions. 

Types of Shots to Use:

Close-Up 

• Focus on intricate details and high-quality features of your product. 

On-White Shot

• Use a plain background to make the product stand out and appear professional. 

Multiple Angles

• Offer various perspectives to provide a comprehensive view of the product.  

Comparison Charts

• Create charts comparing your product with competitors or similar items, using clear, on-white images for easy readability. 

How To Optimize A+ Content: Add Keywords To Images 

Enhancing your Amazon A+ Content isn’t just about large, high-resolution images—it’s also about integrating text within your images to communicate effectively. Here’s how to use keywords and text to make your visuals more compelling: 

Overlay Text on Images

• Integrate short, relevant text directly onto your images. Using captions, bullet points, or highlights helps to convey key details quickly and clearly.  
• This approach ensures that the text is seen in context with the visual, enhancing the overall message. 

Avoid Long Blocks of Text

• Keep text concise and avoid using lengthy blocks separated from images. Large amounts of text can overwhelm customers, especially on mobile devices.  
• Instead, opt for brief, impactful phrases that capture the essence of your product features and benefits. 

Provide Context

• Use text overlays to highlight essential features and benefits of your product. This strategy not only draws attention but also helps potential buyers understand how your product solves their problems.
• Clear, context-rich images reduce the risk of misunderstandings and returns. 

Enhance User Experience

• Remember that about 22% of returns occur because products don’t match the online photos. By combining crisp, high-quality images with clear, concise text, you provide customers with a true representation of what to expect, thus minimizing confusion and potential returns. 

Incorporate Keywords

• Strategically place relevant keywords within your image text to improve searchability and relevance. This helps in drawing attention from customers actively searching for specific features or benefits related to your product. 

How To Optimize A+ Content: Use Effective Visuals 

To enhance your Amazon A+ Content, focus on creating effective visuals that highlight your product’s core selling points: 

Cohesive Style 

• Use a uniform color scheme and tone across all visuals. Ensure a clean, organized design to avoid clutter and confusion. 

Visual Appeal

• Incorporate bold typography and design elements to emphasize important information. Design content to flow naturally from one module to the next. 

Brand Consistency

• Align visuals with your brand’s overall aesthetic. 

Other Strategies To Optimize A+ Content 

• Use modules where you can add up to 500-word descriptive, keyword-rich crawlable text. 
• Add 100-character keyword-rich alt text to every image in your A+ content. 
• Consider adding Spanish words and misspellings in the alt-text. 
• Do not use restricted words and prohibited content. 
• Leverage Premium A+ Content (if you are eligible to add one) by adding short videos to enhance engagement.  
• Run A/B testing on different versions to identify which one can better engage customers and drive more sales. 

Maximize Your A+ Content Impact 

Incorporating these strategies into your A+ content isn’t just an enhancement—it’s a game-changer for your Amazon listings. By using high-quality images, compelling text, and leveraging Premium features, you’re not only boosting your visibility and engagement but also setting the stage for substantial sales growth.  

Don’t let this powerful tool go underutilized. Transform your product pages today and watch your Amazon success soar.