Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster 

With 145 million customers shopping at Walmart each week—both online and in-store—their data unlocks an incredible opportunity for sellers. 

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, to explore how brands, sellers, and agencies can maximize their reach and impact.  

In this interview, Diana shares her vision on: 

• How to reach more Walmart shoppers at the right place and time 
• How to make your products stand out in Walmart search results 
• The key advertising strategies that will help brands & sellers grow in 2025 

Don’t miss this deep dive into Walmart Connect’s approach to advertising, packed with insights to help you stay ahead in an evolving landscape. Watch now!