How Much Does It Cost to Sell on TikTok Shop?

TikTok Shop is having a moment, and for good reason. It’s fast, it’s exciting, and it’s helping sellers make extra income. But before you jump in headfirst, let’s talk numbers.

Because going viral is great…but it’s important to understand the cost to selling on this platform.

We’ll share the actual costs of selling on TikTok Shop, what fees to expect, and how to stay profitable while riding the trend wave.

Understanding TikTok Seller Fees

At its core, TikTok Shop’s fee structure is straightforward:

• Commission Fee: TikTok charges sellers a commission on every order. Currently, the standard commission is around 2%–8%, depending on your product category and location.
• Transaction Fee: A small transaction processing fee may apply for processed orders, usually around 2.5%.
• Promotional, Affiliate, or Campaign Fees: If you opt into TikTok’s promotional campaigns or creator affiliate programs, you may pay additional fees to incentivize content creators or boost product visibility.

The good news? Compared to more established marketplaces, TikTok’s selling fees are relatively low—making it an appealing option for sellers who can generate strong engagement.

How to Be Profitable on TikTok Shop

Low fees don’t automatically mean high profits. To be profitable on TikTok Shop, sellers need to go beyond cost-cutting and focus on conversion strategies.

Bundle or Upsell: Encourage higher order values through bundles or limited-time offers that boost AOV without drastically increasing fees.

Use Influencers Strategically: Consider working with TikTok creators on an affiliate commission model. This keeps upfront costs low while incentivizing creators to help drive sales.

Price for Margin, Not Just Clicks: Viral reach is great, but you’ll need to account for your margins. Include your product costs, shipping, creator commissions, and platform fees in your pricing strategy.

Leverage TikTok Shop Insights: Use performance data to understand which products convert best and double down on what’s working.

Ready to Get Started On TikTok Shop?

TikTok Shop offers massive opportunity for brand visibility and sales, especially with its low barrier to entry. But to build a profitable presence, you need to understand the fee structure and use tools that help you track your margins.

As more sellers jump in, those who build with strategy—not just trends—will be the ones who win.

Want help managing your product listings and tracking performance across multiple platforms? Helium 10 is here to help.