Learn How Baby Republic, Distributor of The Elf on the Shelf®, Cut ACoS by 20% with AI Advertising

Introduction

Baby Republic is a UK and Ireland-based toy distributor that sells on Amazon, among a variety of other in-store and online retailers. After initially focusing their business on The Elf on the Shelf®, they began to significantly expand their product line to establish a year-round business. 

The Challenge:

When Baby Republic only had 100 ASINs, their owner, Lewis Finch, was able to manually manage their Amazon ads. However, after expanding to 900 SKUs, the complexity and volume of work became too much to handle on top of his other responsibilities. The company engaged an Amazon advertising agency to help manage campaigns, but sought additional efficiency and automation. 

“AI Advertising has completely changed the way we manage PPC. Now, we’re able to focus more on product development and expansion, knowing our ads are running efficiently in the background.”

Solution:

Seeking a streamlined approach to campaign management, Baby Republic implemented Helium 10’s AI Advertising tool. The key advantages they observed were:

• Quick & Seamless Ad Setup: Setting up campaigns now only took a couple minutes, allowing them to launch quickly across their entire catalogue. 
• Embedded Amazon Best Practices: AI Advertising automatically applied proven PPC strategies, generating a mix of campaign types, including product and category targeting—some of which the team wouldn’t have initially considered but proved highly effective. 
• Automated Optimization: With AI handling campaign setup, Baby Republic was able to scale advertising efforts without needing to manually configure each campaign. 

“Within weeks, we saw a 20% decrease in ACoS while increasing sales. It was amazing to see how quickly the AI adapted and optimized our campaigns.“

Results

Despite initial learning curves, Baby Republic found significant value in Helium 10’s AI Advertising tool. Within weeks, Baby Republic saw a 20% decrease in ACoS while increasing sales. Their agency also adopted AI Advertising in their strategy alongside traditional campaign strategies, leveraging both automation and expert oversight. 

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