Find Products to Review As An Amazon Influencer & Monetize Your Effort

In the 1900s, who would have guessed exactly the kind of unprecedented times we’d be living in 2025? 

A world where making money isn’t just about traditional jobs but about turning your knowledge, skills, and experiences into income streams—often from the comfort of your own home. 

With just a few spare minutes, something to shoot with, and the discipline to show up on camera, we now have the opportunity to build digital empires every single day. YouTube, Instagram, and TikTok have long been the frontrunners for content creators, but now, Amazon has stepped into the spotlight, offering a whole new way to monetize your influence just by reviewing products. 

The only question is—will you tap into it? 

What is the Amazon Influencer Program? 

If you haven’t heard of it yet, the Amazon Influencer Program is an extension of the Amazon Associates (affiliate) program, designed to help content creators, influencers, and industry experts earn commissions by recommending products on Amazon. However, unlike the traditional Associates program, which mainly relies on affiliate links, the Influencer Program provides creators with their own Amazon storefront, where they can curate and showcase recommended products like so: 

It sounds simple—review a product, post a video, and make money. 

Because it is. But if you’ve spent any time in this space, you already know success isn’t just about picking random items and hoping they perform well. 

The real key to maximizing earnings and growing influence lies in strategic product selection. That’s where data-backed tools like Helium 10’s all-new Influencer BlackBox come into play. 

Why Some Amazon Influencers Succeed While Others Struggle 

There’s a reason some influencers thrive while others struggle to gain traction. 

Many make the mistake of assuming that personal preference equals profitability. Just because you love a product doesn’t mean it will generate commissions. Some influencers waste hours creating content for items with little search demand, low commission rates, or poor customer engagement—only for their videos to disappear into Amazon’s recommendation system, generating little to no sales. 

Another overlooked factor is product reputation. A high-commission product with thousands of negative reviews might seem appealing at first, but if customers are consistently disappointed, conversions will be minimal. Smart influencers take the time to research customer sentiment before promoting a product. Tools like Helium 10’s Review Insights help analyze customer feedback at scale, making it easier to spot red flags before investing time and effort into a review. If multiple reviews mention misleading descriptions or poor quality, it’s often a sign to move on and find a better alternative. 

How to Spot Viral and High-Engagement Products Before They Peak 

So how do you avoid these common mistakes and choose products that actually convert? The best influencers don’t just chase trends—they predict them. 

Identifying a high-engagement product before it reaches saturation can be the difference between a video that racks up thousands of views and one that disappears into the void. The most successful influencers pay attention to cross-platform trends. Products that start appearing frequently under hashtags like #AmazonFinds or #TikTokMadeMeBuyIt are often strong contenders for Amazon success. Those who align their content with these trends early have a greater chance of capitalizing on the momentum before the market becomes oversaturated. 

But viral content doesn’t just come from social media. Amazon Live is a goldmine for seeing what’s popular in real time, while pre-order trends, seasonal demand, and niche forums provide valuable insight into products poised to take off. Fitness creators can track emerging wearables and smart home gym equipment before the January health boom, while beauty influencers who monitor K-beauty trends and dermatologist-recommended products can get ahead of mainstream adoption. 

Understanding Onsite vs. Offsite Commissions 

Spotting the right product is only half the battle—the other half is knowing how commissions work. 

Onsite content includes shoppable videos, live streams, and product review videos that appear directly on Amazon’s product pages, storefronts, and search results. These placements give influencers an advantage because they reach shoppers already in buying mode, which leads to higher conversions. 

Offsite content consists of product recommendations shared outside of Amazon—on YouTube, TikTok, Instagram, blogs, or other platforms. Since this method relies on external traffic, conversion rates vary based on the strength of an influencer’s audience and engagement levels. 

The most strategic influencers don’t just rely on one approach—they choose products that have both strong commissions and high demand. Helium 10’s Influencer BlackBox makes this process seamless by allowing users to filter products based on commission rates, visibility metrics, and overall sales performance. Instead of guessing, influencers can make informed, data-backed decisions. 

To show you an example of what I mean, I navigated over to BlackBox in my H10 account, and selected Influencers from the drop-down menu first in the top right-hand corner. Then, I selected the Beauty & Personal Care category and entered in filters I had in mind such as 0 videos in upper carousel with a max of 2 videos on the listing plus an onsite commission of $3.00 like so: 

Low competition, high commission, in my niche – what’s not to love? 

And if you get a lengthy output like we did situated at 500 items, you can always click Edit Filters and refine your search in the right-hand paneling that pops up. 

Advanced Techniques for Staying Ahead of the Competition 

Once you’ve figured out what to promote, the next challenge is standing out in a competitive space. 

A simple product review might not always cut it. Influencers who experiment with different content formats often see higher engagement and longer watch times. If standard reviews aren’t performing well, switching to side-by-side product comparisons, tutorial-style videos, or ‘hype vs. reality’ breakdowns can create more engaging content. 

Beyond video formats, leveraging search trends is another key to success. Helium 10’s Cerebro tool helps influencers identify which keywords customers are actively searching for, making it easier to tailor content that aligns with buyer intent.  

It’s also no secret every influencer wants their videos to land in Amazon’s top carousel, but few understand what actually determines that placement. Amazon’s algorithm prioritizes content based on engagement, conversions, and historical performance. Videos that generate more purchases, clicks, and watch time are more likely to be shown to new customers. This means that simply reviewing a trending product isn’t enough—you need to ensure that your content drives action. 

For example, influencers who incorporate strategic calls to action in the title and embedded into the video, such as “Check the link below for today’s discount” or “I tested this for a week—here’s why it’s worth it,” tend to perform better than those who passively describe an item.  

I actually asked ChatGPT for some click-baity titles before opting or crafting one that provides me a decent blend of keywords, value and evoking curiosity. 

The more your audience engages, the more Amazon recognizes your content as valuable, increasing its reach. That’s why selecting products with high demand and conversion potential isn’t just about commissions—it’s about getting your content seen by more people. 

Long-Term Success: Building Influence Beyond Quick Commissions 

Remember, monetization is important. BUT, the most successful Amazon influencers don’t just chase quick commissions. They build long-term trust with their audience by only promoting products they genuinely stand behind. 

Consistency matters—not just in uploading videos, but in continuously refining content strategies based on performance data. Tracking which videos drive the highest conversions and adjusting accordingly is what separates casual influencers from those who turn this into a serious revenue stream. 

Trust is everything. Audiences can tell when an influencer genuinely believes in a product versus when they’re just pushing something for a commission. The strongest influencers focus on providing real value, and as a result, their audience rewards them with higher engagement, better retention, and repeat purchases. Cutting corners by reviewing low-quality items might work in the short term, but over time, it damages credibility and trust. 

Final Thoughts 

The Amazon Influencer Program presents one of the most scalable and profitable ways for content creators to monetize their expertise. But real success isn’t about posting random videos—it’s about making informed decisions, understanding consumer behavior, and optimizing content for conversions. 

With the right combination of smart product selection, engaging content, and strategic tools, influencers can transform what starts as a side hustle into a full-fledged business. 

The opportunities are there. The question is, will you take them?