Amazon Statistics for 2024

Amazon is one of the largest online retailers in the world, and you’d struggle to find anyone who hasn’t used their services at least once. 

But what does this reach and notoriety mean for the business’ commercial performance? How many packages does Amazon process and ship each day, month, or year? And which products are most popular on the platform?

If you’ve ever wondered the answers to these questions – and much more – you’re in the right place.

In this article, the Amazon selling experts at Helium 10 explore the impressive stats behind the company’s growing success – and take a look at the potential market available to online retailers and sellers on the platform.

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Amazon Business Statistics

In this section, we take a look at some of the stats that highlight Amazon’s incredible – and ever-growing – global commercial performance:

• Amazon’s online retail business has been performing remarkably well in the last half-decade. In Q1 of 2024, Amazon’s net income surged to $10.4 billion, up from $3.2 billion in the same period last year.

This solidifies Amazon’s dominance over the global e-commerce market, demonstrating its continued growth.

• Amazon’s net sales also soared 13% in Q1 of 2024, reaching $143.3 billion. This is significantly higher than Q1 of 2023 ($127.4 billion).

This rise in sales shows Amazon’s continued growth and expansion while being able to accommodate increasing consumer demand.

• Amazon has also experienced a sharp increase in international sales, which grew 10% year on year between Q1 2023 and Q1 2024.

This shows that Amazon continues to expand as a global brand, making it one of the world’s biggest multi-national companies.

• It’s estimated that Amazon also makes $1.29 billion daily, and ships around 1.6 million packages each day. 

For more information on Amazon’s daily and hourly earnings, see our blog post on how much Amazon makes per day.

Amazon User and Seller Statistics

Here, we explore the incredible user and seller base that fuels Amazon’s success:

• Amazon also ships to more than 100 countries and regions across the world. This is beneficial as it allows the company to expand its customer base globally. 

It also allows sellers the opportunity to access a vast global consumer base on a single platform – without the marketing budget needed to potentially break into these markets independently.

• In 2022, Amazon was also ranked the most trusted brand by consumers, demonstrating the e-commerce platform’s track record for fulfilling orders and how far it has come in its regulation of untrustworthy sellers.

This strengthens brand loyalty and customer retention and facilitates expansion into new products and services that are trusted by consumers. Independent sellers are even able to take advantage of this existing consumer base and brand loyalty by selling on the platform.

• Amazon also has over 310 million active users and 9.7 million sellers, making it one of the largest and most popular e-commerce platforms in terms of both sellers and consumers.

Amazon is then able to take advantage of its significant seller base by offering a wider variety of products – in turn, driving more sales and attracting more customers by increasing its product scope.

Amazon Product Statistics

In this section, we take a look at the number of products sold on Amazon, as well as the top categories leading the way:

• Over 4.5 billion individual products were sold on Amazon in the US alone in 2023.

This demonstrates the sheer size of the Amazon platform and the opportunities available to retailers, entrepreneurs, and even individual sellers to reach a large – and growing – consumer base.

• Our list of top-selling Amazon products is updated monthly to reflect the latest trending products over the previous 30 days – with the best-performing products typically coming from the Electronics & Accessories, Home & Kitchen, Beauty & Personal Care, and Toys & Accessories categories.

Want to find out the top sellers in any Amazon category? Check out our free Amazon Trending Products tool!

• More than 60% of Amazon sales come from independent sellers, with most of these being small and medium-sized businesses.

This goes to show that Amazon is far from being an exclusive club for big brands – with plenty of opportunities for sellers of all sizes, new and existing, to make money on the platform.

Feeling inspired? Ready to start selling on Amazon and take advantage of the vast global consumer base and intuitive platform? Helium 10’s suite of Amazon seller tools makes it easier than ever to enjoy success on Amazon. Sign up for free and find out which products are trending, optimize your listings, and access a host of other analytics and insights and order fulfillment services, including managed refunds.