AI in Ecommerce: Benefits and Use Cases

It’s no secret that one of the spiciest topics in the future of commerce has become the integration of artificial intelligence. 

Bound to drive business growth and enhance the customer experience, understanding the benefits and practical applications of AI can provide a significant competitive advantage for sellers around the globe.

That’s why here at Helium 10, we have put together this guide to help you explore the impact of AI on various aspects of your business, from personalized recommendations and predictive analytics to automated customer service and optimized operational efficiency.

We’ll first talk through some use cases before jumping into specific tools you can use to improve revenue with AI.

eCommerce Use Cases 

Currently, there are different ways we are seeing AI becoming incorporated into platforms. Some of those means include: 

• Personalized Product Recommendations: AI-Powered recommendation engines are analyzing customer behavior, preferences, and purchase history to provide personalized product suggestions, improving conversion rates and customer loyalty.
• Chatbots and Virtual Assistants: AI-drive chatbots and virtual assistants are providing instant and personalized customer support, answering queries, addressing concerns, and guiding customers through the buying process. 
• Predictive Analytics: AI algorithms are being used to analyze vast amounts of data to predict customer behavior, forecast demand, optimize inventory management, and make strategic business decisions
• Automated Product Categorization: AI-based image recognition and NLP techniques are helping automate the categorization and tagging of products, improving search functionality and user experience.
• Fraud Detection: AI models are cross-checking transaction patterns, user behavior, and other data points to detect and prevent fraudulent activities, protecting eCommerce businesses and their customers.
• Conversational Commerce: AI-powered voice assistants and conversational interfaces facilitate a better customer experience by enabling hands-free shopping and voice-based transactions.
• Dynamic Pricing: AI algorithms are continuously monitoring market conditions, competitor pricing, and customer demand to dynamically adjust prices, optimizing revenue and profit margins. 
• Sentiment Analysis: AI-based sentiment analysis techniques help eCommerce companies understand customer opinions, sentiments, and feedback letting them make data-driven decisions.
• Logistics and Supply Chain Optimization: AI algorithms can optimize warehouse management, order fulfillment, delivery routes, and supply chain processes, leading to reduced costs, improved efficiency and boosted customer satisfaction. 
• Visual Search and Augmented Reality: AI-powered visual search tools and augmented reality applications enable customers to find products by uploading images or virtually trying on items, enhancing the shopping experience and increasing conversions.

Now, when it comes to Amazon specifically…

We’re already seeing some of the artificial intelligence integration with Rufus, AI-generated review summaries for consumers, and AI-generated images for sponsored brand campaigns.

As in if you didn’t know, sellers who used to be limited to using small brand logos in their ads, can now generate custom images in their advertising console. What a game changer because Amazon has previously reported that ads featuring customized images enjoy a 40% higher click-through rate than those with standard product photos.

And of course, it’s no secret professional-quality images can be expensive and time-consuming, especially for sellers who can’t afford a professional photoshoot or lack the skills to create custom images. Amazon’s new tool fills this gap, allowing sellers to generate customized images based on their products at no extra cost.

This is just one example.

AI will continue to improve efficiency and expound on the positive customer experience. 

Both at Amazon and at Helium 10. So let’s switch it up and talk shop on Helium 10. 

Say you’re a user, what kinds of AI things can you tap into? 

Well, for starters, Helium 10 users who subscribe to Adtomic will soon be able to leverage the aforementioned AI-powered image generation directly in their workflow, as Amazon has partnered exclusively with Helium 10 to make this feature available via API.

Though the tool isn’t flawless just yet and might produce some distorted results, experimenting with prompts and image quality can yield great outcomes and it’s only bound to improve. Try it today and see how it can enhance your brand’s presence.

Then, you have Helium 10’s Listing Builder. Helium 10’s AI Listing Builder stands out for its ability to generate optimized, engaging product listings powered by ChatGPT. 

You can improve revenue by using it to simplify your life and create Amazon-friendly titles, bullet points, and descriptions while simultaneously incorporating product details and top-performing keywords from tools like Cerebro and Magnet to improve search visibility and conversions.The cool part? Sellers can adjust the tone of their listings based on audience preferences, whether humorous, educational, or authoritative. This feature creates a tailored shopping experience, which can boost brand recognition and consumer trust.

Beyond text, AI Listing Builder also offers an image generator for lifestyle images and A+ content. Sellers can create images without professional photoshoots, lowering costs and enhancing visual appeal in their listings and Amazon Posts.

In the fast-paced world of e-commerce, high-quality images are essential for standing out on Amazon. Until recently, sellers had few options: they could either take basic phone photos or invest in professional photography, both of which could be expensive and time-consuming. Thanks to advancements in AI, however, creating professional images has become more affordable and accessible for sellers on a budget.

In summation, you can tap into AI to create:

• Main listing images that capture attention
• Amazon Post images for greater brand visibility
• A+ content images, including logos and headers, to enhance brand storytelling
• Mobile-optimized images to ensure a seamless viewing experience on smaller screens
• Seasonal/Holiday images to add festive touches for various occasions, enabling easy updates without the need for a new photoshoot

These features provide flexibility, allowing you to update listings or add promotional images without additional photography costs.

Here’s a Step-by-Step Guide to Using the AI Image Generator

1. Open a Listing: In the Listing Builder, either select an existing listing to edit or create a new one, then choose “Generate AI Images.”
2. Set Your Preferences: Choose your image settings, including size, product scale, and style (options include photographic, digital art, comic book, etc.). For a realistic Amazon listing, “photographic” is often the most effective.
3. Add a Prompt: Describe your ideal image scene. For instance, you might specify, “Product displayed on a light gray wall with minimal decor, like a small plant.” You can also note elements to avoid, such as clutter or bold colors.
4. Generate and Review: Click “Generate Images” to produce several image options. Review the variations, then pick the one that best suits your needs.
5. Download and Apply: Once you’re happy with the image, download it and add it directly to your Amazon listing.

Enhance Your Listings with AI

AI-generated images aren’t limited to primary listing photos. You can also use them to create themed visuals for holidays or promotions (such as Christmas or Halloween decor), keeping your listings fresh and relevant.

The flexibility of AI means that sellers can adjust images on-demand, making it possible to refresh listings without hiring a photographer each time. This can save both time and money, resources that are crucial to any e-commerce business.

Helium 10’s Listing Builder is empowering sellers with new tools to enhance listings, attract more shoppers, and boost profitability. With a bit of creativity, sellers can use AI to stay ahead of the competition and grow their Amazon business.

But the Listing Builder isn’t the only place you’ll see AI incorporated at H10. Our Helium 10 Product Launchpad also provides an AI-powered, organized dashboard for new product launches, offering a streamlined, data-driven approach to product research and launch strategies.Imagine an All-in-One Product Research tool to help you consolidate product, keyword, and competitor research into a single dashboard, reducing the need for external spreadsheets or tools. By pulling data from Magnet, Cerebro, and BlackBox, sellers can add up to 2,500 keywords per product idea and conduct in-depth competitor analysis, including sales estimates, listing quality, and pricing trends seeing it all in one place. Summed up by the the Idea Scorecard which uses AI to evaluate potential product ideas based on criteria like market size, competition, and trends. Sellers gain personalized suggestions to make more informed decisions.

How AI Helps Helium 10 Users Compete

By embedding AI into tools like Listing Builder and Product Launchpad, Helium 10 enables sellers to leverage data efficiently. Rather than manually researching and structuring listings, sellers can automate these tasks, making data-backed decisions to improve visibility and enhance the likelihood of a successful product launch.