AI Images: How They Are Shaping Up in Ecommerce

What We’re Hearing: AI Images Are Having a Moment in Ecommerce 

Our evangelist team just got back from Prosper Show, and while there were plenty of exciting takeaways, one theme kept popping up in conversations: AI-generated images are making waves for e-commerce sellers as they have evolved rapidly in the last few months. 

For Amazon brands in particular, the buzz isn’t just about how “cool” AI is, it’s about how to use it well. In a recent LinkedIn post, Andrew Bell broke it down with one of the more practical takes we’ve seen: If you’re prompting AI to create images, act like a photoshoot director. Set the stage. Be specific. Spell out your brand’s vibe. Give it context; lighting, emotion, layout, even textures. AI doesn’t “guess” your brand guidelines. You have to lead it. 

Want AI to place your logo? Don’t just say “add logo.” Tell it where; top right corner, on packaging, floating in negative space—and provide your actual file. Want lifestyle imagery? Describe the backdrop, the surface, what’s in-frame and what’s not. This is where strategy kicks in. 

Because here’s the thing: AI makes it dangerously easy to crank out content. But fast doesn’t always mean effective. If your image doesn’t reflect your brand, it won’t connect with your customer. So slow down, tweak your prompts, and build out a few variations. Treat this like you would any creative asset—test, refine, repeat. 

Bonus? There’s growing chatter about using 3D renders + AI for next-level product imagery especially for ad creatives and A+ content. We’re keeping a close eye on this one. 

In a world where image quality and brand trust go hand-in-hand, it’s not about being the first to use AI. It’s about using it strategically. 

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