Steven Pope, Author at Helium 10

Steven Pope

Founder

I am Steven Pope, the founder of My Amazon Guy, a 500+ person Amazon Seller Central agency in Atlanta, GA, specializing in PPC, SEO, design, and catalog management. With an MBA and a BS in Communications, I bring extensive knowledge and experience in digital marketing and eCommerce growth strategies. I am an Amazon Advertising Sponsored Ads Accredited professional with a proven track record of managing programs that impact P&L through channels like SEO, SEM, retargeting, and more. My journalistic background and strong analytic skills allow me to offer fresh, innovative solutions to challenging problems. Additionally, my technical expertise enables me to implement significant changes to improve conversion funnels, making me a comprehensive resource for Amazon growth.

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9 minute read

August 26, 2024

How to Have Amazon Listing Images That Get Clicks

Current Position:

My Amazon Guy

Founder

https://myamazonguy.com/

Website:

myamazonguy.com

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Expertise:

Amazon Listing Optimization

Accelerate the growth of your business, brand or agency.

About Steven

Steven Pope is the founder of My Amazon Guy, a leading 20-mil ARR Amazon Seller Central agency based in Atlanta, GA. With a team of over 500 experts, they’ve helped over 400 clients skyrocket their Amazon sales through a comprehensive approach encompassing PPC, SEO, design, catalog merchandising, and more.

A seasoned entrepreneur, Steven has firsthand experience scaling Amazon businesses. He successfully grew a 7-figure Amazon brand across multiple product categories before transitioning to full-time agency work. His deep understanding of Amazon’s ecosystem, coupled with his proven track record, makes him a trusted advisor for sellers and brands alike.

Steven’s passion for education is evident in My Amazon Guy’s extensive library of over 2000 tutorial videos. He’s committed to sharing his knowledge and empowering sellers to achieve their full potential.

Certifications

Weber State University – BS in Communication, Emphasis in Electronic Media, Communication, Journalism, TV, PR/Advertising, Political Science

Western Governors University – MBA, Business Administration

MECLABS – Landing Page Optimization

Amazon DSP

Amazon Advertising Sponsored Ads Accreditation

Conference Appearances

Aug 07, 2024 AI-Driven Hacks For Better Amazon SEO And Data Analysis, Seller Fest Online 2024

Jun 10, 2024 – What NOT to Use AI For (and Why), 7 Figure Seller Summit 2024 June

May 15, 2024 – Day Parting for Increased Profitability and Sales, PPC Mastery Summit 2024

Feb 07, 2024 – ICAP: Impressions, Clicks, Add to Carts, and Purchases, Convert More Clicks Summit 2024

Oct 25, 2023 – 3 PPC Hacks to Lower ACOS, PPC Mastery Summit Q4 Edition 2023

Aug 22, 2023 – Increase Your Traffic and Marketshare on Amazon, Brand Mastery Summit 2023

Jun 08, 2023 – Search: How Impressions, Clicks, Add to Carts, and Purchases All Start With Search, European Seller Conference 2023

May 16, 2023 – Best Ways to Increase Sales and Drive More Traffic on Amazon, PPC Mastery Summit 2023

Feb 21, 2023 – Build A Profit Pumping Email List From A To Z In Under 30 Mins, Billion Dollar Seller Summit Online 2023

Feb 08, 2023 Feather in Your ICAP: Improving Your Amazon Funnel, Convert More Clicks Summit 2023

Oct 25, 2022 – PPC Tips for Success in Q4 (and Beyond), PPC Mastery Summit 2022 October

Oct 24, 2022 – Session by Steven Pope (E-Com Connect 2022 October), E-Com Connect 2022 October

Oct 19, 2022 – Keywords of Amazon: PPC & SEO, eCommerceConf 2022

Sep 07, 2022 – Ask Steven Pope ANY Amazon Question (AMA), Surge Summit 2022

Aug 17, 2022 – Shipping Your Products Like a Logistics Pro, Brand Mastery Summit 2022

Jul 12, 2022 – Q&A Session – Ask me anything Amazon, Amazon POWWOW Florida 2022

Jul 01, 2022 – How To Use SEO To Increase Market Share, Seller Fest Online 2022 June

May 17, 2022 – Answers to Burning PPC Questions and Myths, PPC Mastery Summit 2022

Mar 29, 2022 – Secrets Of Amazon SEO, Seller Fest Online 2022 March

Mar 14, 2022 – Seller Panel: Scale Up With Diverse Amazon Ad Types and Strategies Across Product Lifecycle, Prosper Show 2022

Feb 01, 2022 – A/B Testing Correctly to Convert More Clicks, Convert More Clicks Summit 2022

Nov 12, 2021 – Session by Steven Pope (PPC Mastery Summit Q4 Edition), PPC Mastery Summit Q4 Edition 2021

Nov 02, 2021 – Session by Steven Pope (Amazon POWWOW 2021), Amazon POWWOW Miami 2021

Jul 27, 2021 – PPC Fundamentals – Must Have Tactics and Strategies for Amazon Sellers of All Levels, Ecommerce Business Builders Summit 2021

May 18, 2021 – Launching a Product with JUST Amazon PPC, PPC Mastery Summit 2021

Oct 06, 2020 – Latest Q4 Inventory Strategies (to Make Sure You Don’t Run Out), Ecommerce Q4 Domination Summit 2020

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Walmart.com Marketplace Expert & Seller

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Amazon Marketplace Expert & Seller

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Amazon FBA Consultant, Content Creator

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Latest from Helium 10

Outclass Your Amazon and Walmart Competitors

Outclass Your Amazon and Walmart Competitors

How to Have Amazon Listing Images That Get Clicks

Outclass Your Amazon and Walmart Competitors