I didn’t start with a background in advertising, but I got thrown into the deep end, managing millions in ad spend without all the fancy tech we have today. I learned the ropes the hard way by working hands on with accounts and learning from industry pros. Those early days shaped everything I do now: focusing on trust, transparency, and building real relationships that deliver real results. 

Over the years, my team and I have generated millions of impressions and grown brands across Amazon, Walmart, Instacart, Target, and more. Our content reaches hundreds of thousands every year, and we’ve built a community of over 60,000 followers who trust us for insights and strategies. In 2023, I had the honor of being recognized at the Amazon Partner Awards as a thought leader in the space, which felt like a full-circle moment. 

I have never believed in cookie-cutter solutions or automated processes to get results. I’ve always believed in being hands on, working closely with brands to create custom strategies that fit their needs and goals. It’s all about being better every day, not just with results but in how we build relationships and stay ahead of trends. Retail media is constantly evolving, and that’s what makes it exciting. I love helping brands navigate all the changes, whether it’s new ad tools, shifting consumer behavior, or figuring out the latest platform updates. 

This whole journey has been wild, from making my first LinkedIn post about Amazon ads to standing on stage at the Partner Awards Gala. But through it all, one thing hasn’t changed: We’re here to be better—better partners, better strategists, and better at helping brands succeed.