NEW Episode Watch an entrepreneur launch and grow on TikTok Shop—guided by mentors and powered by Helium 10. Watch now!

Pan EU

A form of FBA for sellers actively selling in Amazon’s European marketplaces. Sellers can send their items to one Fulfillment Center. Then, Amazon will distribute their products to various Fulfillment Centers in Europe based on where they think will generate the most sales. When using this option, sellers will need to register for VAT (Value-Added Tax) in different countries in Europe.