Helium 10 Launches Search Query Analyzer: A New Way to Analyze & Optimize Keyword Performance for Amazon Sellers

Today, we are excited to announce Helium 10’s Search Query Analyzer, a powerful new tool that revolutionizes how Amazon sellers can analyze and optimize keyword performance. This feature combines Amazon’s Search Query Performance (SQP) Report with Helium 10’s industry-leading keyword data, delivering actionable insights into trends, opportunities, and buyer behavior all in one intuitive, dynamic dashboard.

What is Search Query Analyzer?

Search Query Analyzer is a new Helium 10 dashboard that allows you to measure Amazon keyword performance without the hassle of downloading reports or crunching numbers in spreadsheets. By pairing Amazon’s first hand SQP reports with Helium 10’s robust dataset, Search Query Analyzer transforms static data into a customizable, seller-friendly dashboard.

Why It Matters

Amazon sellers know the struggle: Search Query Performance Report data is powerful but cumbersome. Search Query Analyzer eliminates these pain points by processing the data for you and presenting it alongside Helium 10’s keyword insights. Whether you’re identifying terms to bid higher on, optimizing your listing, or scaling back on low performers, this tool delivers the full picture.

Search Query Analyzer is built for sellers, brands, and agencies of all sizes. Its enterprise-level capabilities let you analyze multiple ASINs simultaneously, breaking down data silos and making advanced search analysis intuitive.  

Key Features and Benefits

With Search Query Analyzer, Helium 10 users can:

• Compare Performance Metrics: Evaluate your ASIN’s click-through rate (CTR) and conversion rate (CVR) against the market average for specific keywords
• Organic vs. Sponsored Insights: Analyze side-by-side data on organic and sponsored rankings to understand whether ads or organic traffic are fueling your performance.
• Preset Filters for Efficiency: Use pre-built filters like Outperforming Converters (OPC), Low Performing Converters (LPC), Sales-Generating Keywords (SGK), and Excess Impressions (EI) to quickly identify high-impact terms or underperformers.
• Seamless Integration: Add keyword segments directly to other Helium 10 tools like Ads and Keyword Tracker for streamlined optimization.
• Actionable Data: Discover which keywords drive sales and search volume, empowering you to refine listings, boost ad spend, or cut waste

Get Started Today

Ready to unlock new opportunities across the Amazon ecosystem? Search Query Analyzer is now live within all Diamond Plans for sellers who have access to Amazon Brand Analytics. Simply log into your Helium 10 account or sign up now to experience it firsthand. Check out the dashboard, test the filters, and see how it pairs with tools like Keyword Tracker and AI Ads to supercharge your strategy.