The Amazon Influencer Program: How to Make Money

The Amazon Influencer Program is a fantastic way to make money by creating product review videos for customers on Amazon starting with products you already own and purchased on Amazon. However, many people starting out struggle to maximize their earnings due to challenges in understanding the program. This blog will guide you through strategies to enhance your success as an influencer, from getting approved to leveraging tools like Helium 10’s Influencer Chrome Extension. 

Common Challenges Amazon Influencers Face 

While joining the Amazon Influencer Program is relatively straightforward, many influencers face challenges such as getting their initial videos approved, finding high-converting products to review, creating engaging video content, understanding Amazon’s commission structure, and scaling their revenue effectively. 

One of the biggest challenges is not fully understanding the program itself. For anyone interested in learning all the ins and outs of the program, we have created an Amazon Influencer Bootcamp available to anyone who purchases any level of Helium 10 subscription, starting with the Starter Plan at just $39 per month. For only $39, you can learn everything you need to know and gain access to powerful tools to help you find products that can make you profitable. 

Another major issue influencers face is finding products that do not already have extensive product reviews, making them more likely to be seen by potential buyers. Helium 10 provides the tools necessary to identify these opportunities. The Influencer Bootcamp also walks you through getting your initial videos approved, creating content that persuades customers to click “Add to Cart,” and understanding Amazon’s commission structure to maximize earnings. 

How to Get Approved for the Amazon Influencer Program 

The first step to getting approved for the Amazon Influencer Program is through your social media presence. Amazon evaluates your social media accounts, such as YouTube, Instagram, Facebook, or TikTok, to determine eligibility. A strong following and high engagement levels increase your chances of approval. If your social media meets Amazon’s criteria, you can gain access to the program immediately. If you don’t have a big following, you should still apply as many people have been accepted with hundreds or even maybe just one thousand followers. It can’t hurt to give it a try because you can always reapply later once you have gotten more of a following.  

Once your social media is approved, the next step is to submit three video product reviews featuring yourself. Since you only get three chances to get approved, it’s important to maximize your approval chances. Use small products that are easy to keep in frame, ensure a clean, clutter-free background, and avoid background noise for clear audio. Keep videos under 40 seconds with a simple, useful script, and avoid making medical claims such as “this keeps me healthy.” Only upload three videos at first—do not post additional videos until you’re approved. 

Once You’re Approved: Start Reviewing Products 

You can start by reviewing products you already own and have purchased from Amazon. Once you gain experience, consider purchasing additional products strategically. Helium 10’s Influencer Chrome Extension can help you evaluate product competitiveness, the likelihood of your video being seen, and potential commission earnings to ensure you focus on profitable products. 

How can Helium 10’s Chrome Extension Tool Help Amazon Influencers? 

The screenshot above is of our Influencer Chrome Extension. You simply search the product you would like to review and this information pops up. You can see Amazon commission, the amount of videos in the upper or lower carousels, the amount of revenue the product makes and so much more! The types of things you want to focus on are a high rate of sales every month, high commission, and little to no review videos posted on the product. Something else to consider is if the product already has very bad reviews, it’s likely not a good product to sell as there could end up being a lot of returns. More on how to use this tool is discussed in the Amazon Influencer Bootcamp if you would like more detailed instructions. If you want to download the Chrome extension, click here.  

Create High-Quality Product Review Videos 

Amazon favors short, clear, and engaging videos. Keep videos simple with a quick, descriptive review under 40 seconds to ensure better performance. Create good lighting, such as natural light or a ring light, to improve video quality. Stability is key, so avoid shaky movements. Speak clearly with minimal background noise and show the product in real-life use to make your content more compelling. 

Strategies to Grow Your Revenue as an Amazon Influencer 

To grow your revenue as an Amazon Influencer requires more than just uploading videos. Optimize your Amazon Storefront by curating niche product lists to help attract shoppers. Create external content on social media to drive traffic to your Amazon storefront to increase visibility. Experiment with different product types, leveraging SEO and keywords in video descriptions, and participate in Amazon Livestreams to further boost commissions and engagement. 

Maximizing Your Earnings 

To scale your earnings, post consistently and track video performance. Focus on high-converting products to ensure a better return on effort. Promoting products via social media and external traffic helps drive more sales and commissions. 

Making the Most of Your Amazon Storefront 

Your storefront serves as your personal brand space on Amazon, so making it visually appealing and organized is crucial. Organizing products into curated lists like “Best Kitchen Gadgets” makes it easier for shoppers to browse. Custom banners add a professional touch, and promoting your storefront on platforms like TikTok, Instagram, and YouTube helps drive added traffic and sales. 

Understanding Amazon’s Commission Structure 

Amazon pays influencers a commission per sale based on product categories. Higher commissions are typically found in luxury beauty, fashion, and certain electronics, while grocery and pet supplies tend to yield lower commissions. Checking Amazon’s updated commission rates regularly can help refine your focus and earnings strategy. 

Tools & Automation to Save Time and Boost Performance 

Streamline your workflow and maximize efficiency with the right tools. Helium 10’s Influencer Chrome Extension helps to identify high-potential products, shows estimated earnings per video, and provides competitive insights. Additionally, leveraging automation tools for scheduling content, tracking affiliate links, and monitoring video performance ensures continuous optimization without manual effort. 

Conclusion: Work Smarter, Not Harder 

Success in the Amazon Influencer Program requires consistent effort, but smart strategies will significantly increase earnings. Focus your time on high-performing product categories, learn about strategies from Helium 10’s Influencer bootcamp, use tools like Helium 10’s Influencer Chrome Extension to choose winning products, and promote your Amazon storefront on social media to help you increase your revenue. Work smarter, not harder by using automation to scale efficiently and effectively. 

👉 Sign up for Helium 10’s starter plan today to gain access to the Influencer Chrome Extension to start earning as an Amazon Influencer today!