2025 Amazon Fulfillment Fees Updates

As the year winds down, Amazon sellers often brace themselves for fee announcements, a topic that tends to spark a mix of anticipation and apprehension. This year, however, the news is music to sellers’ ears: Amazon is not increasing US referral and Fulfillment by Amazon (FBA) fees for 2025. Even better, some fees are being reduced. Amazon is introducing additional benefits to support seller growth. If you haven’t already heard it on the Weekly Buzz first, let’s dive into the details of these updates and what they mean for you. 

Fee Stability and Reduction for 2025 

Unlike previous years, where sellers faced incremental cost increases, Amazon has opted for fee stability in 2025. There will be no new fee types and existing fees will not increase. In fact, some fees will be reduced. For instance, inbound placement service fees for large, bulky products will decrease by an average of $0.58 per unit for minimal shipment splits, effective January 15, 2025. Sellers introducing new products to the marketplace can also benefit from waived inbound placement fees for up to 100 units of qualifying ASINs under the FBA New Selection Program. These fee reductions reflect Amazon’s focus on easing the financial burden on sellers and supporting their growth. 

Expanded Incentives for New Selection 

To encourage sellers to expand their catalogs, Amazon is enhancing the FBA New Selection Program with greater fee discounts and incentives. Starting January 15, 2025, eligible sellers will receive targeted discounts for adding products in high-demand but underrepresented categories. These incentives are designed to enrich Amazon’s product offerings and provide sellers with an opportunity to capture new customer segments. Additionally, for shipments created between December 1, 2024, and March 31, 2025, inbound placement fees will be waived for up to 100 units of new parent ASINs. This will help sellers test new products without upfront logistical costs. 

Investments in Tools and Transparency 

Amazon is continuing to invest in tools that provide sellers with greater visibility into their operations. Improvements to fee calculators and preview tools will make it easier for sellers to estimate costs and optimize their pricing strategies. Enhanced inbounding features, such as transportation cost estimations and recommended shipping options, will streamline supply chain management. These updates aim to simplify logistics and empower sellers to make informed decisions. 

Innovations in Multi-Channel Fulfillment and Supply Chain Services 

For sellers leveraging Multi-Channel Fulfillment (MCF) and Supply Chain by Amazon (SCA), several updates will take effect in 2025. MCF fees will increase by an average of 3.5%, which Amazon emphasizes is still lower than increases announced by other carriers. This adjustment comes alongside improved delivery speeds—MCF now offers three-day standard delivery, a 40% improvement over 2024, making it a competitive choice for off-Amazon sales channels. 

Amazon Warehousing and Distribution (AWD) is introducing a new Smart Storage option that offers a 10% discount for maintaining sufficient inventory levels. For more transparency, AWD fees will split into inbound and outbound processing starting on April 1, 2025. For sellers opting into SCA Managed Service, additional discounts on AWD storage and transportation fees will also be available. 

Buy with Prime: No Fee Increases 

For sellers using the Buy with Prime program, the good news continues. Prime service fees, fulfillment by Amazon fees, and payment processing fees will remain unchanged in 2025. Moreover, fulfillment fees for some large standard-size units will decrease. Amazon continues to offer 1- to 2-day delivery at rates competitive with 3- to 5-day standard delivery rates offered by other carriers, making Buy with Prime an attractive option for driving sales on external platforms. 

Why These Changes Matter 

The 2025 updates underscore Amazon’s commitment to maintaining a strong partnership with sellers. By avoiding fee hikes and introducing targeted incentives, Amazon is enabling sellers to focus on growing their businesses without the constant worry of rising operational costs. Investments in tools, logistics, and fulfillment improvements further enhance the seller experience, ensuring a smoother and more efficient workflow. 

Final Thoughts 

As we look ahead into the future, Amazon’s fee structure and operational updates reflect a thoughtful approach to supporting seller success. Whether it’s through fee reductions, expanded incentives, or enhanced tools, Amazon is creating an environment where sellers can thrive.  

For detailed information on these updates and their applicability, visit the Seller Central Fee Updates Page.  

This year promises to be a turning point for Amazon sellers, with opportunities to grow and innovate like never before. If you’re selling, you have plenty to look forward to. If you’re not selling yet, now is the perfect time to start.  

Be sure to stay tuned for additional insights and strategies to make the most of these changes in the year ahead.