Challenge

As three agencies became one, Pryzma needed to decide what software and tools they would use to manage their clients.

With clients in various categories, they had to build unique strategies tailored to each client’s objectives and market dynamics. This required extensive research on the markets in which they compete, including keyword and competitor analysis. They also needed advertising automation tools to help them execute these strategies.

Finally, looking to maintain the ability to offer their clients cutting-edge solutions, they needed a software platform that was constantly innovating to stay updated with Amazon’s changes, ensuring they do not fall behind.  

Solution

Pryzma decided to subscribe to Helium 10’s Supercharge package, providing them access to a comprehensive suite of tools that worked together.

As part of their new plan, Pryzma also acquired a dedicated Customer Success Manager to ensure they always get the most out of Helium 10—even passing their feedback and requests directly to the Helium 10 product team.

Results

By integrating Helium10 across their agency, Pryzma was immediately able to save time while enhancing the business performance of their clients. With Managed Refund Service, they save over 30 hours a week—time they can dedicate to other activities that drive success for their clients.

Market Tracker 360 delivers more advanced insights than their previous time-consuming analysis was able to, improving their advertising strategies with powerful, up-to-date insights. What’s more, they leveled up their reporting with Supercharge by consolidating all their data in a single place, so they can easily focus on the data that matters to their clients.

In fact, they improved advertising sales by 50% and total sales by 37%—while slashing TACoS by 41%—for the first client they serviced with Supercharge. Unsurprisingly, they’re now planning to roll this strategy out across the remainder of their portfolio.