Challenge

One of the primary challenges Gravity Group faced was the difficulty in effectively tracking competitor activities and market trends. Despite suspecting a general market downturn in the post-pandemic world, they lacked the quantitative data to substantiate their speculations. Furthermore, they didn’t have an effective method for staying on top of competitors’ performance, making it challenging to identify and capitalize on emerging opportunities and to defend their brand equity.

Solution

Gravity Group decided to subscribe to Helium 10’s Supercharge plan, where they now had access to Market Tracker 360. The product enabled the company to identify both branded and non-branded keywords with the highest potential to boost sales while minimizing advertising expenditure.

Access to granular data such as competitors’ top revenue-generating products, best-selling colorways, and top-rated features empowered Gravity Group to refine their product development strategy. The aim was to exploit these identified opportunities to enhance competitiveness in the marketplace. 

In addition, they could now use Adtomic to automate their PPC, making it easier for them to take advantage of opportunities they were identifying.

Results

With Adtomic and Market Tracker 360, Gravity Group succeeded in reducing their advertising cost of sales by 18% in under three months. This enabled the company to defend its brand’s equity effectively in the marketplace while maintaining its status as a global leader in the scooter industry. In addition, Gravity Group was able to increase its market share, bringing it up from 19% to 27%.