What is Amazon PPC?

Amazon PPC is Amazon’s advertising platform that helps sellers promote their products on the Amazon marketplace. PPC (pay-per-click) allows sellers to only pay an advertising fee when a potential customer clicks on the advertisement.

The 3 types of Amazon Ads are Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.

Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. You should expect to pay anywhere from $0.15 – $6 per click, depending on how competitive your product category is.

Once you are logged into Amazon Seller Central, go to ‘Advertising’ on the drop down menu in the top left corner, and then click ‘Campaign Manager’. You then will click ‘Create campaign’.

Every Amazon seller has a different budget that they are willing to spend on Amazon PPC. A general rule of thumb is to try and spend around 10-15% of your revenue. Some sellers will spend more, while some may spend less.

It is best to use an Amazon keyword research tool so you can find keywords that are most relevant to your product that also have plenty of search volume. Once you have found your keywords, you can review on Amazon Seller Central how much you will need to bid to rank for those keywords.

It is not totally necessary as there are other ways to advertise your products, but many Amazon sellers do use Amazon PPC and find it helps with sales. Generally, it is suggested to use Amazon PPC as it will help with your product ranking, which helps get your product in front of potential customers.

No, you can not use Amazon PPC if you are paying for an Individual Seller plan. You must be paying for a Professional Selling plan to use Amazon PPC.

If you have just created an Amazon PPC campaign, it is suggested that you let it run for at least 2-3 weeks so that you get enough data to help with decision-making if you want to make changes to your PPC campaign.