#310 – The Top Thirty-Second Tips of 2021

Get ready for a jam-packed episode full of our best thirty-second tips and strategies from the previous year! From product inserts, product research, keyword research, business operations, and mindset we’ve got them all in this very special episode.

In episode 310 of the Serious Sellers Podcast, Bradley talks about:

• 01:00 – Taking The Top TST’s From 2021 Into One Episode
• 02:51 – SSP #217 How To Improve Your Product Inserts
• 03:20 – SSP #226 Using Market Tracker To Find Product Ideas
• 04:30 – SSP #233 Getting Reviews Via Instagram Story Polls 
• 05:45 – SSP #236 How To Earn Extra With Your Defective Products
• 06:58 – SSP #238 Why Collaborating Is Important
• 07:36 – SSP # 243 Split Test Your Listing’s Product Photography
• 08:55 – SSP #249 Have Fun. Make Good Stuff. Be Profitable.
• 10:02 – SSP #265 Fall Forward And Don’t Be Afraid To Make Mistakes
• 10:53 – SSP #270 PPC Ads Should Capture Attention In The First 3 Seconds
• 12:49 – SSP #273 Starting Your Day Right And Having Videos On Your Listing
• 14:24 – SSP #287 Use Your Credit Card For Your PPC Spending To Get Rewards
• 15:54 – SSP #288 Content Product For Your Amazon Posts
• 17:07 – SSP #291 Do This Next Time When Traveling
• 18:34 – SSP #292 Use This Free Split Testing Tool Inside Seller Central
• 19:29 – SSP #293 Customer Obsession To Build A Sustainable Business
• 21:16 – SSP #294 How To Connect Better With Your Audience 
• 23:34 – SSP #295 Do Not Keep All Your High Potential Brands Into One Account
• 24:56 – SSP #296 How To Negotiate Better With Factories
• 27:24 – SSP #281 Product Research Using Brand Analytics
• 31:21 – SSP #301 Maldives Honeymoon Method And Using Canonical URLs

Transcript

Bradley Sutton:

Get ready guys for a jam packed episode full of our best 30-second tips and strategies of the whole year. How cool is that? Pretty cool I think.

Bradley Sutton:

What happens when you’ve grown your Amazon business as much as you can and don’t have the time or resources to take it to that next level. Well, that’s where Thrasio comes in. Thrasio acquires category leaning FBA brands from small business owners, just like you. And they specialize in taking your brand to new heights while you profit from the growth. With more than a thousand experts at the top of their field in brand management, growth, marketing, creative, and supply chain Thrasio’s operating team can grow your business exponentially. Find out today how you can make tens of thousands, hundreds of thousands of dollars, if not more. When your business is managed by Thrasio’s expert team visit thrasio.com/Helium10 to connect with Thrasio, that’s thrasio.com/helium10.

Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10, I am your host Bradley Sutton, and this is the show that is our first-ever year-end “tst” special “tst” stands for our TST our 30-second tips. But as you know, throughout the year, sometimes people call that T not 30 seconds, but they call it two minutes, three minutes, sometimes 10 minutes. But anyways, the key is almost every episode, we have some just hard hitting quick strategies. That’s what we’re about here, right? Serious strategies for serious sellers of any level in the Amazon and Walmart world. And so you guys had sent me some messages on which ones were your favorite of the last year. I know not everybody has had a chance to listen to every episode. So what I wanted to do is I wanted to consolidate all of the best of the “tst” year as voted by you into one episode. So we are gonna show you guys that episode right now, if you want to have links of which episodes these came from, so you can listen to the whole one, those would be in the notes.

Bradley Sutton:

All right. So if you’re watching this on YouTube, we’re listening to this on the podcast. The best way to get to the show is to go to helium10.com/podcast, and then find this episode. And then you’ll see transcripts of all our episodes, including this one. And this will take you to the episode numbers where these ones are taken from. So we’ve got a variety of ones from the Maldives Honeymoon Strategies to some tips from Kevin King to learning about sourcing on Chinese websites. Maybe you never heard of here’s the best of the best let’s go.

Paul Baron:

Okay. 30-second tip, save every insert you ever buy. That’s it, whether it’s a receipt from firehouse subs or from anything, be a student of what it takes to get people to stop, pause, and take action. And that’s the way that I do it is in inserts. I take notes on ads that I see on TV. Just be a student and take that down. Don’t just take it down, but write actionable steps of how you’re gonna implement in your business.

Bradley Sutton:

I think I’ve talked about this before, but it’s so important in Market Tracker that people do not do is use Market Tracker for ideas on how to expand your product line. Like right now, I am looking at the Market Tracker for the coffin shelf, right? And I see a product here that is asking me, do I want to track it not? And my answer is no because it’s not a direct competitor to the coffin shelf. However, it’s a great idea for an expansion of a potential tool or a potential product for Project X. All right. So the coffin shelf, what is suggesting for me to track is this coffin key holder. I don’t know if you guys can picture that, but it’s like shape like a coffin. It attaches to the wall and it has a hook on it. So you can hang your keys when you come in the door for your house or somebody. Now, I don’t think I am getting losing sales over that product. So I am not gonna consider it part of this market. However, that gives me a great product idea for potential product line. If somebody’s interested in the coffin shelf, shoot, they’d probably be interested. I stayed in a coffin key holder too. So use Market Tracker guys, to give you ideas on how you can expand your own product line for products that maybe you didn’t even consider.

Andrew Erickson:

I have a good one for you. If you have any following at all, any audience, any social media, anything, especially Instagram. We do this on Instagram. We, we set up a poll on Instagram. It’s like when the stories you do a poll and you just say, Hey, have you bought one of our products before? Yes or no? That’s it just set that up, let it run for 24 hours or whatever, however long they run for. And then look at the number of people or look at all the people who have said yes to that poll. And you, it’s one, maybe it’s 20, maybe it’s 200, whatever it is, right. Go and send them a DM, a direct message and ask them for an honest review. Okay. That is within terms of service because these are you’re not incentivizing, you’re not stealing, you’re not whatever, right. You’re talking to your real audience who bought your real product. And you’re asking them for an honest review, we do this, and that adds another 20, 30 reviews every three months or so when we do this. So it’s a quick, easy, honest way. And you know, they’re falling on Instagram, they’re probably a fan of yours. You’re probably gonna get a five star. Right. So it’s really easy for anybody who has an audience to do that.

Bradley Sutton:

These are like home decor kind of wooden products. So what I did was I actually put these on Etsy and then I called these defective products. All right. So like I made it very clear in the title. I was like, all right, guys, this is what the product is. You know, I named the product, but this was from a defective set of units that our shop had produced that doesn’t meet our standards. And so we’re just gonna give it away for practically for are free plus the shipping. And then I had pictures of some of the examples of the defects and I put it up there for like $3 plus shipping. I was like, let’s see if this works, and guys, oh my goodness. This was crazy. All right. I sold out of these defective two product, 350 plus 250 units in like four or five weeks. Right. We were selling like crazy 10, 15 units a day of these defective products that I really didn’t pay for because I got credit on Etsy. I guess, you know, people are like, cool with that kind of stuff.

Brandon Armstrong:

Don’t try to do it on your own. Collab, collab, collab, collab that I started out on my own which was cool. But when I started realizing weak, you can work, you can work way better and be more productive and progress even more. When you work with someone else, maybe with bigger than you or someone that’s maybe in a different lane that cross-pollination, and that cross-promoting, that cross collabing would help. Don’t be afraid to ask for help don’t be in this really that simple,

Casey Gauss:

You have to be split testing your product photography, especially the main image as well as the rest of your image set and your price point. Sometimes the photo that you think is kind of like intuitively or aesthetically, the best does not drive the best conversions. And you have to use data in order to guide that decision. And honestly, like one of the like, tips that people don’t think about is you should actually be split testing your like packaging and images before they even go live. Like you could use a tool like PickFu to do this testing upfront so that when you go live, you know, especially if you’re doing some kind of like design for a label or packaging or something like that like you walk away with a design, you like it, but you have no data to really support that. And like, how awesome would it be to have data to show that on average, your target demographic prefers your packaging before your over your competitors before you even go live on Amazon. So split testing pre-launch and post-launch are just so important. You’d be surprised. The amount of increase you can see in keyword ranking, or sorry overall sales from having a from split testing, your main image. And so once you’re alive, you should be split testing on Amazon for that. And there’s split testing tools right there.

Ezra Firestone:

Out there. You only have so much time on this planet. What are you doing? Are you having fun? Are you enjoying yourself? Are you showing up with a positive attitude? Are you taking care of your physical body, your mental body, your emotional body, are you investing in your relationships and your hobbies outside of work? Are you just grinding and miserable? It’s like you get to choose how you show up up in the world and the world could use one more happy person. So do what it takes to be happy, have fun, you know, bring positive attitude, be enthusiastic and make good stuff. Stuff that truly serves the world. Stuff that truly serves your community. Keep making your products better and then be profitable and do it in that order. Have a good time, make good things, and then worry about being profitable. And if you’ve done that you’ve won the game we call business. I don’t care if you’re at $50,000 a year or 50 million dollars a year, that’s the game. Yep. Have fun, make good stuff, be profitable. And you know, don’t burn yourself out by working 12 hours a day and sort of have your business be the reason that your personal life sucks, which is what a lot entrepreneurs do. Make sure you’ve got hobbies. Make sure you got a social life, make sure you’re investing in your relationships because that will ultimately make you more effective in business.

Chris Zurcher:

So I have two the first one is fall forward. I, I don’t know who resonates with this, but I’m kind of a perfectionist. And like I said earlier like I did product research for a year. Like just, you’re gonna make mistakes, just go make them and, and like fall forward. And the second one was, I actually heard this on- you had a guest on before our last podcast. And he said something that’s really stuck with me. He said, it’s not a product selling business. It’s a problem solving business. And I like, as soon as I shifted my mentality to that things went a lot smoother cuz you’re constantly like things keep popping up. And like when you realize it’s a problem solving business, you’re a little bit more calmer and more productive when you, when you come across those.

Lazar Zepinic:

Oh my God, there are so many, I didn’t know where to start. So, let’s start with TikTok since we were talking about that. So as I mentioned, like if you’re making videos that you want to advertise, what you want to have is capture attention first three seconds. So like most important is to have something that is gonna capture the attention after that, to send a clear message and get like clear call to action at the end of the video, if you’re creating videos, when it comes to campaign types and campaigns on Amazon, let’s say what’s important, never mix match. Like that’s super basic. I know that everybody’s like, oh my God, like everybody knows that. Trust me. We do a lot of audits for huge sellers and that’s something super basic. And a lot of people are, are still missing. Like mixing match types is not enabling you the option to place negative keywords. So you’re gonna block bunch of your keywords just because you have all the match types mixed in one ad group. Other thing is like, what you want to do is as we mentioned to, to not only target ASINs from the same category, try to target similar categories to do some cross selling. Also, try to do when you’re targeting ASINs, don’t only target competitor, ASINs target your own ASINs because you want to protect your listings. That’s the other tip. So, oh my God. So I feel like that they need to say so many things in two minutes.

Anne Ferris:

Okay. I’m gonna share two things. Let’s see if I can do it really quickly. When you wake up in the morning, put on really loud music and jump around like a crazy person, just shake your body out, shake off all the sleep. Like literally jump up and down. Stop, make some noise if you want to, but like shake off the night, shake off yesterday and be ready to start the day fresh. You can also follow me at, @moondancer.parivritta and see videos of me doing that. And also, so let’s start a movement. I will tell you that I made people do this at the last event I was at in Miami and everybody was awkward at first. I said, I know this first one is gonna feel awkward, but do it at home. I’m telling you you’ll love it. And everyone who did it went, they were like, wow, this is amazing. My Amazon strategy tip, really, if you don’t have video or on your Amazon listing, do it look at other people’s videos and you will see, it does not have to be fancy. You talking to the camera and show your product or you show smile like the power of smiling, happy people using your product is amazing. And people love videos so much. So you can really, or just, oh, opening the box and then and then moving to showing somebody use it. People love to see video. And I know so many people get intimidated because they think it has to be this super pro video. I have made expensive, super pro videos. And those videos have like a couple thousand watches on YouTube. My first three majorly, amateur me fat and sweating with like as I just given birth with terrible sound have hundreds of thousands of views. So people love authenticity. Yeah.

Matt Remuzzi:

So something people can do right now if you’re not already is if you are paying for ad spend on Amazon and at this point, almost everybody is right. You have a couple ways to do it. You can have Amazon take the money for that ad spend out of what they otherwise would’ve paid you in your deposit, or you can choose to pay for it directly using a credit card. And that is the route I would recommend. If you don’t have a credit card already get yourself one, that’s got a good cashback rewards or miles or whatever, you know, makes sense for you and shift your ads, spend over onto that platform, right? You’re still spending the same amount on ads they’re paying you out. And then you just turn around and pay the credit card. But we’ve literally got clients who are making $50,000, $75,000 a year, just in cashback rewards by running their ad, spend through their credit card, rather than letting Amazon hang onto it and reducing that payout. So that’s an easy bonus you can do immediately as an Amazon seller, that it benefits you, you get those rewards form money you were gonna spend anyways, rather than letting Amazon hold onto it and reduce your payout. So just a quick, easy tip, a way to put some money or miles rewards points back in your pocket for selling on Amazon. That’s easy to do doesn’t cost anything extra and, you know, a nice perk of being an Amazon seller.

Lisett Lees:

My first tip would be to create easily more content to cover many weeks of posting. I would recommend to do a full shooting day be have like prepare shooting list beforehand. Just get together with your team rent, an apartment for, or whatever is needed for your product, especially take all the different clothes with you. Take Christmas stuff with you. Take coloring stuff with you and just make the photos during this one day, because then later you can edit those and you can use those images for like many, many weeks to come. And I think my second tip is to be super organized with posts. So what I like to teach my clients is to create like a management file where they have all the information about the post they have done previously because then you can easily see what types of captions you have made before. And then when you compare that with your results, you are more easily able to create new content. That is a little bit similar to the post you already have done, but you just are able to make new posts more efficiently and more quicker.

Zach Benson:

So travel hack, hotel hack, right? So I, I pretty much live in hotels. So really it helps just by being like super kind and nice and complimenting somebody in the first 30 seconds that you see them and interact with them. So as soon as I get to a hotel and check in, I always smile, greet them with a smile, compliment them. And then I ask them if they have any upgrades available and, you know, just being nice and being kind and greeting someone with a smile, goes a long way. And normally I always get upgraded for free. So it’s something simple, but a lot of the times people just don’t ask and don’t do Instagram. So a lot of people, they just simply DM people, direct message people, try to send ’em a message, but then they never get answered, right? Because I mean, we all get so many notifications, emails, texts every single day. So actually what I do when I want to connect with somebody is I actually just like maybe four or five of their photos over the course of a couple of days, leave a genuine comment. And then I actually strike up a conversation with them in the comment section and then bring it to the DMs or do a phone call because unless you have a blue check mark and you’re verified in and you have a lot of followers, you’re probably never gonna get your DM answered.

Anthony:

Okay. Slam dunk, easy win in 30 seconds is start for the love of God. Start using Manage Your Experiments inside Seller Central. It is a free split testing tool. You can use it to test your title, your main image, or your A+ content. I recommend starting with either main image or A+ content. It’s really easy to do. It takes five seconds to set up maybe not five seconds, but five minutes to set up. But the thing is these tests take four weeks to run. And so if you start this now, you’re not gonna get rich quick, but you might get one or 2% every test. And then the thing is your competitors can’t catch up. You can, it just takes time to run these. And so you’ve got like a five, been an investment of your own time aside from getting some different creative assets. But yeah, start using that because if you can pick up like one to 2% on these tests every month, and you do that for six months like you’re gonna be in a drastically better position. And I’ve talked to every agency owner that I know I’ve talked to a lot of big sellers and very, very few people are using this.

Bojan:

The two that I always start with first one is sort of customer obsession. Providing long term customer value is the way to build sustainable business. Thereare ways to sort of accelerate your growth at the expense of sort of long term success. So you can sort of mortgage your future in different ways, but that’s not really the way to build sustainable business. To build sustainable business, you need to sort of think like your customers. So really immerse in that, in that persona. And if you’re building a product, if you’re thinking about product design sure. You want to generate revenue. You want to discover a gap, but think like your customers, like why would someone needs the product that you’re trying to design? Like, how do they feel when they use this product? Like what kind of emotion would you like to have when you use a product that you’re putting on the market? So, think with sort of customer first, I know it can be challenging at times, but that’s what allows you to sort of have that product market fit, that it cannot happen if you don’t understand the market. So stay focused on, on customer. And the other one is ownership. So you, as a leader, you need like you have full ownership or sort of outcomes of, of your, of your effort. So, there shouldn’t be a task too small for you as a brand builder. And so it’s kind of silly. I feel sort of, this is, I assume people listening this podcast, they all believe in that, like the, you entrepreneurs you’re kind of pushing the limits and you’re kind of getting your hands dirty, but that’s really impactful state of mind when you serve paid responsibility over outcomes of actions that you do.

Janelle Page:

Okay. Yeah. Let’s do a branding strategy. That’s kinda where I get most excited because I feel like most people are just selling generic goods to generic people. And like the beauty of the internet is it’s given us this intimate connection. Like, you can find a subreddit group that anything that tickles your fancy, right? And so when you write your copy, as I always say like, you know, Proctor and gamble, they made generic goods for generic people. And now we have these brands, like, you know, dollar shave club, or like the beard oils that they really speak to a segment. They, they, they narrow in like laser being focused. They know exactly who their target audience is, and they can connect with them with copy because they can enter the conversation that client’s having in their head, because they know their client, like down to a T. In the supplement space, if we just make a neutropic for, for everyone, we’ve made a neutropic for no one, because now there’s people that are making neutropics. And if you don’t know, a neutropic gets, think it’s something that like helps with your mind, right? if you make a neut for gamers, now you can speak a language to them. Like there’s probably a reason a gamer takes like a neutropic and you would speak about maybe it’s like, when they’re, you know, in the last mile of their first person shooter game, like, I obviously don’t play video games, so I’m probably butchering this, but you could use words that really connect with them versus like, Hey, this will enhance your mind and get cognitive ability and help you focus. It’s like you would be talking about how they could be like the sniper all star, because they could shoot all their, you know, that’s what I’m talking about.

Janelle Page:

We did this really well. In CrossFit, we, we picked that niche with our supplements and it was post-workout recovery. And again, it changed the whole nature of the language that we used. It was like, you talked about not a workout. You talked about a what. That’s what they talk about in CrossFit. They don’t go to a gym, they go to a box and they don’t do workouts. They do Fran and Grace. And they have, they have a whole language. If you haven’t read that book, it’s like tribal marketing or something like that. You have a language, you know, you have a group of people and people like us do things like this. That’s what Seth Godin would always talk about. It’s like, you have to kind of carve out that community. And then you really gonna build a brand of loyal raving fans, because people wanna connect. They don’t wanna be a generic, no one, they have actual likes and tastes and they wanna belong. And so when you can position your product as a product that speaks to the needs of a certain segment of people, then you’re gonna win on Amazon. You’re gonna win. Not even just on Amazon, you’re gonna win as a brand because that’s what a brand is. It stands for something, it has a mission and a vision and a purpose that connects with people.

Scott Deetz:

If you have a separate brand and you think it’s a big enough opportunity to spend your time on it, then it deserves its own bank account, its own LLC or legal entity from wherever you’re from and its own Seller Central Account. So do not take all of your ideas and have multiple brands all in one Seller Central Account. And the reason is is that if you ever wanna sell off your pet brand, but keep your brand in beauty if you have it all in one account, you’re never gonna be able to do that because the buyer’s gonna say, well, I want the whole Seller Central Account because that’s part of my intellectual property and you’re gonna have to peel it off later. So if it’s if it’s good enough to be a big enough idea, now, number one, if you’re just starting out, I encourage you to stick with one brand. But if you are getting bigger and you have another idea, absolutely critical, if you are willing enough to invest the money, to think that you’ve got something big enough to go after, make sure you have it completely discreet might cost you an extra thousand bucks a year or whatever it happens to be on the accounting side. But if it’s a worth it of enough idea, keep all of your things distinct from each other so that you can exit one without having to exit the other. And my is that otherwise you’re asking a buyer to, buy a fruit an apple, and orange and a slab of meat. And they might not be interested in all three of those.

Jalona Falkner:

So one of my favorite ways is, is to show them that I am actually speaking with a number of vendors. I want them to feel that I’m interviewing vendors and that I’m working with other people, and it’s not necessarily all about the price. I’m usually careful to mention that it’s not necessarily about the price. It’s about the relationship, quality and trust and all of that. But I like to show evidence of the prices I’m getting elsewhere. So screenshot of the price that you see somewhere else, even if it’s in RMB, just do a quick conversion and I use that. And that typically will work because they don’t wanna lose your business. Theywant to be your vendor of choice. So I will always provide a screenshot I’ve even gone as far as providing the PI. I will re-raise the vendor’s name and I’ll say, Hey, look, I’ve got this PI. And even though your delivery timeline is a week longer, I’m willing to wait. I like your product. I like you like your energy. But I can’t, your prices are too high. I’m not gonna be profitable. What can you do? And then a lot of times, and I think most of us will do this is so right now I have a an accessory that I’m producing and my top number was $2 per item. They gave me a price of $2.60. And so of course I said, well, my, my top number is like a dollar 80. Can’t do more than that. My landed cost needs to be a little bit, you know, higher than that. So they came all the way down to $2.10. They were wanting to meet me, you know, somewhere in the middle, but I knew $2.60 was just way too high. So I usually will go low, well, way lower than I know they will go in order for them to land somewhere in that profitable spot. So those are two of my favorite negotiating techniques, especially as it relates to Yiwugo. Now, I will mention this too, with you will go typically you will need a sourcing agent and having a sourcing agent negotiate for you. Sometimes you end up with an even better deal than if you are back and forth and messaging on your own.

Kevin King:

But as far as a tip that’s working well, it’s really something I learned from you Bradley that’s kind of part of your Maldives deal that you did. And that’s you know, we’ve even incorporated this into like products, bonds now with one of the, the reports we get. So the new products, we actually show these opportunities for you take the top keywords from what I do is from brand analytics. I know, I think you talk about using Helium 10, but I take the top relative keywords from brand analytics for my product and you might have a list of say 2030 of those. And then I go and I, I punch those into the Chrome, amazon.com and the Chrome browser pull up the Xray extension. And then I don’t really care what it’s all showing there as far as stars and numbers and stuff. I go up to the filters and then I filter it. And one of the filters over the lower right corner, when you build up the lower right corner, when you bring up the filter screen is title. And I just cut and paste that brand analytics, keyword phrase in there and, and see how many people actually have that in that exact form in the title. And sometimes it’s, you know, like the word hand I did this, here’s an example on this. I did with one of our hand sanitizer products. We had a bunch of a little 60 milliliter, which is like 2 ounce, hand sanitizer bottles that were sold in the set of three. And when we launched it, we were trying to get rank on hand sanitizer, hand sanitizer are jail, hand, sanitizer, travel size, hand, sanitizer, mini bottles, all those kind of words. And after Bradley came out with the Maldives technique, I was like, that’s a pretty good idea. Let me go see what’s in brand analytics now. And there were words I do this monthly now because there’s new words that pop up in brand analytics that weren’t there the month before, maybe when you did your research six months ago.

Kevin King:

And what the words that had come up was mini hand sanitizer party favors. And that didn’t exist, you know, last year when we launched this product, that keyword didn’t exist, but it might have been there, but there was no volume on it. So I wonder how many people that have that in their title and the product had slipped, you know, cuz of all the problems we have were on page four for that, or page five for that keyword, when you type it in and you know, it was generating 10, 15 sales a day, something like that. I mean for the top products on, on page one, 10 or 15 sales a day off of that keyword. And so I was like, let me see how many have that in their title. And so I ran put, put that into Amazon, pulled up x-ray did the filters based on title one person had it out of 60 or whatever the results were one had. So I was I’m changing the title. So I went and changed the title and as soon as I did immediately, our product got suspended by Amazon’s algorithm. So I had to get back up, but as soon as I, because of all the other issues, but as soon as I got it back up we went from page five to page one in, in a day and started selling instead of selling basically none cuz we were on page five off of that keyword started selling probably three or four, five a day, cuz the sales went up three or four, five units a day just by doing that. And I was like, let me try that for a few other things. I did that for a few other keywords and it did really well. I’m doing that right now on some of this body glove stuff. I didn’t go after the big, huge keywords cuz we haven’t done our big launch yet. But I, I did the same thing, took the top 20 or so and punched those in, see which ones are not very competitive. And now these are not keywords that have, you know, a hundred thousand searches that a 2000, the three or 4,000, put those in the title almost from day two or three we’re we’re we’re on page two. And as soon as I get one sale, a lot of times you’re on page one. And so that’s a great way to get some momentum going and to get, to get the wheels rolling before you do a big promotion or a launch. And I know you’ve done a, a podcast and stuff on this and you did a huge research project with one the launch services and you came with a formula and adjusted it. And if you haven’t paid attention to that or haven’t gotten to listen to that, go do it because it can make a huge difference in how much money you spend to launch and how successful and how fast you can launch something.

Bradley Sutton:

I created two kind of fake products. These are products that were just like returns or I discontinued a long time ago, but I made completely brand new listings using Maldives methods. Again, remember Maldives is not just about search went by, you know, I optimize a title. I put keywords in the title that not many people had in the title. I started a fulfilled by merchant on day one and got some sales on day one of this. I did all of these things that are part of the Maldives Honeymoon Strategy. All right. Here is product one. So what I did was I started the product. I locked in my Canonical URL. All right. And I made sure some key keywords were in there. Let’s just call it bread. Cutting board. Right bread. Cutting board was in my Canonical URL.

Bradley Sutton:

Then I was like, you know, what if I was doing search, find, buy, these are the six keywords that I would target and I would have hit up AZrank to do it, but here I’m going to do this without search find buy. And these were all low volume keywords, because again, guys, remembe I pay out of my own pocket for most of this stuff. And, you know, I have a limited budget with what I’m going to spend on these case studies. So I picked six keywords that ranged in search volume of 200 to 2,300. And let’s just say that bread cutting board keyword is the one that had like 2000 search volume. All right. So bread cutting board was in my Canonical URL. And what I did was I did not have an auto campaign on, I did not have a research campaign or a broad match.

Bradley Sutton:

I just had one exact PPC campaign, exact manual match. Right. And I put these only six exact keywords. I put a fixed bid, super high, like $4 for this. You know, I knew that was super high. I put fixed bid. I want to show up at the top. So from day one, I was showing up at the very top of sponsored ads and I put the price, I forgot what I put something like, like $6 or something. And this is a $25 product because I was like, Hey, I want people to see this. As soon as they type in bread, cutting board and these five other keywords and see, oh, holy crap, $6. I’m definitely gonna buy this product. Now what I did to put it at $6, I put sale price of $6 . So the regular price, I put $30 and put a sale price that is from this date to this date of $6. All right. And so, because I didn’t want to get the buy box suppressed and check this out, guys.

Bradley Sutton:

All right. On that one, keyword over five days, bread cutting board. Let’s just say there wasn’t a Canonical. I got 2,500 impressions, 26 clicks. These are all organic. I mean, organic as in I didn’t pay anybody to do it or use AZrank or anybody else. 26 clicks got 11 purchases. Now the other keywords, a couple of them didn’t even get a lot of impressions and they didn’t get a lot of clicks and they didn’t even get purchases. But check this out, that keyword right there, bread cutting board, 2000 search wine within five days, page one, position three, the other keywords that were kind of like variations of that keyword. Again, that’s part of the Maldive strategy. Check this out, guys. Every single one of them.

Bradley Sutton:

I got to the top 10 of page one on one of them. I got paid one position, one another one, nine another one for another one page, one position to the one that I got. Page one, position two. I didn’t get any impressions in PPC. Guess what? How did I do that? Well, that was in the title. That keyword, there was completely in the title and nobody else had it in a title or like one other person had it in the title in Amazon. So Maldives still works. And that was a PPC only launch. And I got to page one for all of my target keywords that I would have done search, find, buy. In another sense, I did another product, same exact account. This was like a phone cases. I had some old phone cases lying around again, pick six different keywords use Maldives method, got an order.

Bradley Sutton:

Within the first day, I made sure to lock in my canonical URL to keywords only got to position 18 and 19, the rest page one position one in total, I had only 10 PPC orders and this was at like $1. I put it at $1 because this was a $9 product. And I put a sale price of $1. And so I got 10 orders and of those keywords, I got the orders. Those are the ones that all got to page one, position one. So again, what is this strategy now, which is my first and which is probably going to be multiple alternatives to search, find, buy on day one, try and get sales again. You know, just like the Maldives strategy talks about, make sure to have your Canonical URL be your most important keyword, have that in your title.

Bradley Sutton:

Hopefully, it’s a keyword that not many people have in their title. And then pick 2, 3, 4, 5, 6, 7 keywords where you know that people you know, people will definitely buy your product at a cheap price for it. And then put a sale price, put a huge sale price where it’s like irresistible, despite the fact that you have zero reviews, right. You know, like if you’ve got a $30 product, are you cool with putting that $9, you know, as a big sales price? Because you know, well, I hope you guys enjoyed this episode. I hope you guys enjoyed this year. We had some great, amazing guests. We hit a lot of milestones here on this podcast. Thanks to you guys. Over a million downloads. We had consistently over a hundred thousand downloads per month on our different podcasts. Don’t forget the podcast family is growing.

Bradley Sutton:

We’ve got this Serious Sellers Podcast, which is what you’re listening to right now. We’ve got the AM/PM Podcast hosted by Tim Jordan, make sure to listen to that as well. And then towards the end of this year, we launched our first foreign language, Serious Sellers Podcast. So if you guys are German speaking or Spanish speaking, or have an audience that does speak one of those languages, make sure to go check those out, just type in Serious Sellers Podcast auf Deutsch for the German one or Sellers Podcast en Espanol for the Spanish one it’s on apple podcast should be on Spotify soon, or you can go to helium10.com/german or helium10.com/spanish for those two podcasts. Make sure to take a listen to those and then make sure that you get a notification every time we launch a new episode here on this podcast. So you can hear more amazing “tst” or 30-second tips in 2022 that can help you crush your Amazon Walmart or e-commerce business. We’ll see you guys next year.

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